{"product_id":"zig-zag-isbn-9781118297704","title":"Zig Zag","description":"\u003cb\u003eA science-backed method to maximize creative potential in any sphere of life\u003c\/b\u003e  \u003cp\u003eWith the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.\u003c\/p\u003e \u003cp\u003eThis science-backed, step-by step method can maximize our creative potential in any sphere of life.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a proven method for developing new ideas and creative problem-solving no matter what your profession\u003c\/li\u003e \u003cli\u003eIncludes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey\u003c\/li\u003e \u003cli\u003ePsychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.\u003c\/p\u003e \u003cp\u003eIntroduction: Choosing Creativity 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep One ASK: How the Right Questions Lead to the Most Novel Answers 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFind the Question\u003c\/p\u003e \u003cp\u003eSearch the Space\u003c\/p\u003e \u003cp\u003eTransform the Problem\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Two LEARN: How to Prepare Your Mind for Constant Creativity 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePractice Deliberately\u003c\/p\u003e \u003cp\u003eMaster Your Domain\u003c\/p\u003e \u003cp\u003eLearn Forever\u003c\/p\u003e \u003cp\u003eBalance Specialty with Generality\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Three LOOK: How to Be Aware of the Answers All Around You 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUse Fresh Eyes\u003c\/p\u003e \u003cp\u003eGrab New Sights and Cool Sounds\u003c\/p\u003e \u003cp\u003eRender It Visible\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Four PLAY: How to Free Your Mind to Imagine Possible Worlds 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisualize\u003c\/p\u003e \u003cp\u003eRelax\u003c\/p\u003e \u003cp\u003eFind the Right Box\u003c\/p\u003e \u003cp\u003eBe a Beginner\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Five THINK: How to Have Way More Ideas Than You’ll Ever Need 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdeate\u003c\/p\u003e \u003cp\u003eTransform\u003c\/p\u003e \u003cp\u003eSchedule\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Six FUSE: How to Combine Ideas in Surprising New Ways 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForce-Fuse\u003c\/p\u003e \u003cp\u003eMake Analogies\u003c\/p\u003e \u003cp\u003eDo a People Mash-Up\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Seven CHOOSE: How to Pick the Best Ideas and Then Make Them Even Better 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow What You’re Looking For\u003c\/p\u003e \u003cp\u003eHost an Idea Competition\u003c\/p\u003e \u003cp\u003eLook Past the Good\u003c\/p\u003e \u003cp\u003eEdit, Revise, Improve\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Eight MAKE: How Getting Your Ideas Out into the World Drives Creativity Forward 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDraw It\u003c\/p\u003e \u003cp\u003eSee It\u003c\/p\u003e \u003cp\u003eBuild It\u003c\/p\u003e \u003cp\u003eMake It Concrete\u003c\/p\u003e \u003cp\u003eReflect on It\u003c\/p\u003e \u003cp\u003eConclusion 215\u003c\/p\u003e \u003cp\u003eAppendix A: Outline of All of the Steps, Practices, and Techniques 229\u003c\/p\u003e \u003cp\u003eAppendix B: The Research Behind the Eight Steps 237\u003c\/p\u003e \u003cp\u003eReferences 243\u003c\/p\u003e \u003cp\u003eAcknowledgments 261\u003c\/p\u003e \u003cp\u003eAbout the Author 263\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKeith Sawyer, PhD,\u003c\/b\u003e is associate professor of psychology, education, and business at Washington University in St. Louis. An accomplished jazz pianist and former video game designer for Atari, he has published widely on the topics of collaboration and creativity. His book \u003ci\u003eGroup Genius\u003c\/i\u003e won awards from \u003ci\u003eLibrary Journal\u003c\/i\u003e and (800) CEO-READ and has been translated into many languages. He is the proud owner of a collection of vintage Grateful Dead bootleg tapes, his childhood piano teacher’s old (but working) accordion, and a 1982 BMW motorcycle (also working). To learn more, visit \u003cb\u003ekeithsawyer.com\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe cover shows a surprising solution to a classic creativity challenge. See \u003cb\u003epage 123\u003c\/b\u003e to learn more.\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003eCan you be more creative? Absolutely, and \u003ci\u003eZig Zag\u003c\/i\u003e shows you how. Dr. Keith Sawyer, a psychologist, professor, jazz pianist, and former video game designer, is one of the world’s leading experts on creativity. To develop his accessible eight-step creativity program, Sawyer explored the lives of exceptional creators, tapped into the back stories of world-changing innovations, and analyzed laboratory experiments that delved deeply into the everyday creativity that all of us share. He discovered many surprising secrets of highly creative people—how they question assumptions when presented with new problems, how they get beyond creative blocks, and above all, how they negotiate the many twists and turns along the way. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eZig Zag\u003c\/i\u003e draws on these secrets to provide an eight-step program that will help you achieve greater creativity—whether you’re looking for new ways to excel at your job, build a fulfilling career, develop a more deeply satisfying personal life, find fresh, clever, permanent solutions to nagging problems, make better decisions, bring about change in your community, and more. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eZig Zag\u003c\/i\u003e provides an unprecedented collection of more than one hundred practical, hands-on activities that will keep you moving down the creative path. These research-based techniques help you ask deeper questions, see the world in new ways, and develop novel ideas. \u003ci\u003eZig Zag\u003c\/i\u003e is your guidebook to the surprising, unpredictable, and fascinating journey that leads to greater creativity.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990517465317,"sku":"NP9781118297704","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118297704.jpg?v=1761788147","url":"https:\/\/k12savings.com\/products\/zig-zag-isbn-9781118297704","provider":"K12savings","version":"1.0","type":"link"}