{"product_id":"zconomy-how-gen-z-will-change-the-future-of-businessand-what-to-do-about-it-isbn-9780062970299","title":"Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It","description":"\u003cp\u003eThe most complete and authoritative leadership guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.\u003c\/p\u003eGen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is a critical challenge in workforce management, and leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct.  \u003ci\u003eZconomy\u003c\/i\u003e is the comprehensive survival guide, a masterclass in business strategy, on how leaders must understand and embrace Generation Z. \u003c\/p\u003e\u003cp\u003eResearched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in \u003ci\u003eZconomy\u003c\/i\u003e are based on their extensive research on consumer behavior, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eZconomy\u003c\/i\u003e, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?\u003c\/p\u003e\u003cp\u003eThis is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. \u003ci\u003eZconomy\u003c\/i\u003e is the definitive manual on generational differences that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.  \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis essential guide delivers research-backed insights and actionable strategies to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eRecruiting and Retaining Talent:\u003c\/b\u003e Adapt your hiring and management approach with specific tactics to attract, motivate, and develop the fastest-growing generation of employees.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEffective Marketing Strategies:\u003c\/b\u003e Learn what Gen Z expects from brands, how they really shop, and why traditional sales and marketing tactics will fail with this crucial consumer group.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Future of Business:\u003c\/b\u003e Grasp the key generational drivers shaping the marketplace and position your company to win for the next twenty years by understanding Gen Z thinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEngaging Digital Natives:\u003c\/b\u003e Leverage insights from over 60 studies to communicate, sell, and build trust with a generation that has never known a world without smartphones.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multi-generational workforce.” - \u003cb\u003e\u003ci\u003eSteven Williams, CEO of PepsiCo Foods North America\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eZconomy\u003c\/em\u003e is exactly what CEOs, board members, and innovators need to read to strengthen their future with Gen Z. It provides a clear and valuable roadmap of how to connect and build employee engagement and customer loyalty.” - \u003cb\u003e\u003ci\u003eBetsy Atkins, member of the boards of directors of Volvo Car AB, Wynn Resorts, and Oyo\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eZconomy\u003c\/em\u003e delivers the step-by-step solutions leaders need to understand Gen Z and take action right away.” - \u003cb\u003e\u003ci\u003eSteve Cannon, CEO of AMB Sports + Entertainment (owners of the Atlanta Falcons) and former president and CEO of Mercedes-Benz USA\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Listen to Denise and Jason! As someone on the frontlines of entertainment and culture, I highly recommend \u003cem\u003eZconomy\u003c\/em\u003e. Every creator, leader, and parent should read this book.” - \u003cb\u003e\u003ci\u003eKenan Thompson, longest-tenured cast member of Saturday Night Live\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eZconomy\u003c\/em\u003e is a must-read guide from the most authoritative voices on generational studies of our time. It is insightful, comprehensive, and uses real-world practical applications to provide invaluable guidance in navigating this generation of disruptors.“ - \u003cb\u003e\u003ci\u003eAndrea Brimmer, chief marketing and public relations officer of Ally Financial\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eZconomy\u003c\/em\u003e is the guide that leaders need to engage this new generation of consumers and employees, and transform the future of their own enterprise.” - \u003cb\u003e\u003ci\u003eErik Anderson, Executive Chairman, Topgolf Entertainment Group; Founder, WestRiver Group\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Dr. Denise Villa and Jason Dorsey deliver a rare combination of research, insights, strategies, and practical knowledge that any executive can immediately use to understand Gen Z, unlock its potential, and shape the future of their business.” - \u003cb\u003e\u003ci\u003eWilliam Cunningham, PhD, Member, Board of Directors, Southwest Airlines, Lincoln Financial; former Chancellor of The University of Texas System\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eZconomy\u003c\/em\u003e delivers the stories, insights, and actions that leaders of every generation can use to bravely lead Gen Z in a post-pandemic world.” - \u003cb\u003e\u003ci\u003eAlison Levine, New York Times bestselling author of On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Well-researched, entertaining, and packed with practical tools and advice, \u003cem\u003eZconomy\u003c\/em\u003e should be your go-to guide for unlocking the huge potential of Gen Z.” - \u003cb\u003e\u003ci\u003eAndy Sieg, President, Merrill Lynch Wealth Management\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eZconomy\u003c\/em\u003e is a must read. Dr. Villa and Dorsey deliver much-needed strategies, missing data, and insights for executives, business leaders, and board members who need to understand how to engage with Gen Z.” - \u003cb\u003e\u003ci\u003eMartin Taylor, Managing Director, Vista Equity Partners, President, OneVista\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Vital for all businesses and organizations with any direct contact with Gen Z. Highly recommended for all university libraries supporting business and psychology curriculum.\" - \u003cb\u003e\u003ci\u003eLibrary Journal (starred review)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44889261310181,"sku":"NP9780062970299","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062970299.jpg?v=1730230870","url":"https:\/\/k12savings.com\/products\/zconomy-how-gen-z-will-change-the-future-of-businessand-what-to-do-about-it-isbn-9780062970299","provider":"K12savings","version":"1.0","type":"link"}