{"product_id":"your-creative-brain-isbn-9780470547632","title":"Your Creative Brain","description":"\u003cb\u003eResearch-based techniques that show everyone how to expand creativity and increase productivity\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e   \u003cp\u003eHarvard psychologist Shelley Carson?s provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home, work and play.  Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states.\u003c\/p\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eExplains seven brain states or \"brainsets\" and their functions as related to creativity, productivity, and innovation\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eProvides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e   \u003cp\u003e\u003ci\u003eYour Creative Brain,\u003c\/i\u003e called by critics a ?new classic? in the field of creativity, offers inspiring suggestions that can be applied in both one?s personal and professional life.\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003epart 1 Meet Your Creative Brain 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Wanted: Your Creative Brain 3\u003c\/p\u003e \u003cp\u003eWhy activating your creativity is important to individual and societal well-being\u003c\/p\u003e \u003cp\u003e2 Your Mental Comfort Zone 13\u003c\/p\u003e \u003cp\u003eIntroduction to the seven brainsets Fun quizzes to determine which brainset is your mental comfort zone\u003c\/p\u003e \u003cp\u003e3 Tour Your Creative Brain 39\u003c\/p\u003e \u003cp\u003eBrief introduction to the parts of brain that are important to the creative process\u003c\/p\u003e \u003cp\u003e4 Brainsets and the Creative Process 55\u003c\/p\u003e \u003cp\u003eDescription of the stages that comprise both the deliberate and the spontaneous creative process\u003c\/p\u003e \u003cp\u003e\u003cb\u003epart 2 Training Your Creative Brain 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Opening the Mind: Accessing the Absorb Brainset 73\u003c\/p\u003e \u003cp\u003eAccess externally and internally generated information with an uncritical eye\u003c\/p\u003e \u003cp\u003e6 Imagining the Possibilities: Accessing the Envision Brainset 103\u003c\/p\u003e \u003cp\u003eUse the power of mental imagery to construct creative ideas\u003c\/p\u003e \u003cp\u003e7 Thinking Divergently: Accessing the Connect Brainset 123\u003c\/p\u003e \u003cp\u003eAssociate novel information to produce a multitude of ideas\u003c\/p\u003e \u003cp\u003e8 Shaping the Creative Idea: Accessing the Reason Brainset 155\u003c\/p\u003e \u003cp\u003eConsciously work through a creative “problem”\u003c\/p\u003e \u003cp\u003e9 Recognizing Useful Ideas: Accessing the Evaluate Brainset 181\u003c\/p\u003e \u003cp\u003eEvaluate creative ideas for appropriateness\u003c\/p\u003e \u003cp\u003e10 Using Emotion Creatively: Accessing the Transform Brainset 207\u003c\/p\u003e \u003cp\u003ePut your negative emotions to work for you\u003c\/p\u003e \u003cp\u003e11 Performing Creatively: Accessing the Stream Brainset 233\u003c\/p\u003e \u003cp\u003ePractice skill-appropriate improvisation\u003c\/p\u003e \u003cp\u003e\u003cb\u003epart 3 Putting the CREATES Strategies to Work 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Flexing Your Creative Brain 259\u003c\/p\u003e \u003cp\u003eExercises for switching between brainsets to enhance cognitive flexibility\u003c\/p\u003e \u003cp\u003e13 Applying the Brainsets to Real-World Creativity 279\u003c\/p\u003e \u003cp\u003eTips for using the brainsets in all stages of the creative process\u003c\/p\u003e \u003cp\u003eAppendixes 293\u003c\/p\u003e \u003cp\u003e1 How to Score the CREATES Brainsets Assessment 293\u003c\/p\u003e \u003cp\u003e2 Th e Token Economy System 305\u003c\/p\u003e \u003cp\u003e3 Th e Daily Activities Calendar 309\u003c\/p\u003e \u003cp\u003eNotes 311\u003c\/p\u003e \u003cp\u003eReferences 339\u003c\/p\u003e \u003cp\u003eAbout the Author 357\u003c\/p\u003e \u003cp\u003eAbout Harvard Medical School 358\u003c\/p\u003e \u003cp\u003eIndex 359\u003c\/p\u003e Basing this book on her Harvard psychology course, Creativity: Madmen, Geniuses, and Harvard Students, Carson sees creativity in a broader context—not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. Each phase of this process utilizes different brain states, and each person feels more comfortable in some brain states than in others. Carson includes self-tests for discovering which brain states the student favors, exercises to strengthen the weaker brain states, and help in sticking to the program. Unlike most self-help books, this is grounded in solid experimental work. The only downside is that the actual text is a bit dull, and attempts to lighten it (e.g., with a series of unfunny jokes and cartoons about a creative caveman and his dim sidekick) fall flat. Readers with whom this title will resonate will probably skip straight to the \"What brainset do you prefer?\" quiz. \u003cb\u003eVERDICT\u003c\/b\u003e Readers who liked Michael Gelb's \u003ci\u003eHow To Think Like Leonardo da Vinci\u003c\/i\u003e will love this. So will the self-improvement and business seminar–loving crowd. And for once they're getting some substance! (\u003ci\u003eLibrary Journal\u003c\/i\u003e, September 15, 2010) \t \u003cp\u003e\u003cb\u003eShelley Carson, PhD,\u003c\/b\u003e teaches, conducts research, and publishes on the topics of creativity, psychopathology, and resilience at Harvard University. Her work has been featured on the Discovery Channel, CNN, and NPR, and she has won multiple teaching awards for her popular course Creativity: Madmen, Geniuses, and Harvard Students. She also writes the Life as Art blog for Psychology Today and discusses current findings in creativity research on her Web site http:\/\/ShelleyCarson.com.   \u003c\/p\u003e\u003cp\u003eCan sitting in front of a light box increase your creativity more than listening to a Bach concerto?\u003c\/p\u003e \u003cp\u003eIn Your Creative Brain, Harvard psychologist Shelley Carson explains that creativity isn't something only scientists, inventors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work. Everyone has the ability to increase mental functioning and creativity by understanding and putting into play seven brain activation patterns Dr. Carson has coined the CREATES brainsets: Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream.\u003c\/p\u003e \u003cp\u003eStep-by-step, Carson shows how these seven brainsets affect the way we experience the world around us and how each brainset contributes to the process of creative problem solving. The book is filled with entertaining (and often surprising) exercises, quizzes, and self-tests that will help you take advantage of your creative potential and enrich your life.\u003c\/p\u003e \u003cp\u003eThis vital resource can also help you meet the challenges and opportunities of today's complex world. The rulebooks for virtually every aspect of human endeavor and interaction—from corporate life to personal life to dating and even parenting—are being rewritten right in the middle of the game. So if all the old bets are off, how do you survive and thrive? The most important asset you have for negotiating this rapidly changing world is your creative brain.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eYour CREATIVE BRAIN\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCan sitting in front of a light box increase your creativity more than listening to a Bach concerto? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eYour Creative Brain\u003c\/i\u003e, Harvard psychologist Shelley Carson explains that creativity isn't something only scientists, inventors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work. Everyone has the ability to increase mental functioning and creativity by understanding and putting into play seven brain activation patterns Dr. Carson has coined the CREATES brainsets: Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream. \u003c\/p\u003e\u003cp\u003eStep-by-step, Carson shows how these seven brainsets affect the way we experience the world around us and how each brainset contributes to the process of creative problem solving. The book is filled with entertaining (and often surprising) exercises, quizzes, and self-tests that will help you take advantage of your creative potential and enrich your life. \u003c\/p\u003e\u003cp\u003eThis vital resource can also help you meet the challenges and opportunities of today's complex world. The rulebooks for virtually every aspect of human endeavor and interaction—from corporate life to personal life to dating and even parenting—are being rewritten right in the middle of the game. So if all the old bets are off, how do you survive and thrive? The most important asset you have for negotiating this rapidly changing world is your creative brain.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990515663077,"sku":"NP9780470547632","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470547632.jpg?v=1761788139","url":"https:\/\/k12savings.com\/products\/your-creative-brain-isbn-9780470547632","provider":"K12savings","version":"1.0","type":"link"}