{"product_id":"writing-opinion-for-impact-isbn-9780813807515","title":"Writing Opinion for Impact","description":"Good editorial writing has the potential to start a war – or avoid one. Is it any wonder event the most experienced journalists find opinion writing important and fascinating? In this fully updated and revised second edition of \u003ci\u003eWriting Opinion for Impact\u003c\/i\u003e, author Conrad Fink provides the guidance for translating the basics into opinion writing that is reasoned, forceful, responsible, engaging and readable. New to this edition is a stand-alone chapter on Commentary for Cyberspace and Broadcast, with an expanded discussion of writing for online publications, including a discussion of \u003ci\u003eSlate\u003c\/i\u003e, other Internet services, and blogs. Also new to this edition is the inclusion of full-length editorials complete with the author’s commentaries that elaborate on teaching points from the chapters. These editorial reprints and author commentaries include: editorials from leading newspaper and magazine publications; a political commentary column; a humor column; a sports column; a film review; and columns on business and lifestyle. New or expanded coverage also includes: discussion of plagiarism and outright lying that struck column-writing in recent years; staying fair and balanced in reporting; computer assisted reporting, including Web sites; career progression for columnists; the trend toward campus newspaper columns containing frank sex advice. Aspiring editorial writers and columnists – whether students or journalists in transition – will find the second edition of \u003ci\u003eWriting Opinion for Impact\u003c\/i\u003e an invaluable guide to the responsibilities, techniques, and art of opinion writing.  \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003eAcknowledgements xii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Setting the Scene 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Responsibilities of Opinion Writers 3\u003c\/p\u003e \u003cp\u003e2 Identifying Issues for Comment 23\u003c\/p\u003e \u003cp\u003e3 Reporting and Researching Your Opinions 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Writing to win readers 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Writing Newspaper Editorials 65\u003c\/p\u003e \u003cp\u003e5 Writing Magazine Editorials 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Writing Personal Columns 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Commentary that Hits Hard 125\u003c\/p\u003e \u003cp\u003e7 Amusing, Entertaining or Making ‘em Cry 159\u003c\/p\u003e \u003cp\u003e8 The Fun and Business of Sports 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Arts Reviews and Criticism 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 You and Arts Commentary 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: Extra Dimensions in Commentary and Opinion 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Specialty Columns and Comment 255\u003c\/p\u003e \u003cp\u003e11 Commentary for Cyberspace and Broadcast 281\u003c\/p\u003e \u003cp\u003e12 On Campus Today: How it’s Done 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six: You and the Law: Write Defensively 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 Avoiding Legal Traps for Opinion Writers 323\u003c\/p\u003e \u003cp\u003eName Index 343\u003c\/p\u003e \u003cp\u003eSubject Index 353\u003c\/p\u003e \u003cb\u003eConrad C. Fink\u003c\/b\u003e, is Professor, William S. Morris Chair of Newspaper Strategy and Management at the University of Georgia Henry W. Grady College of Journalism and Mass Communication., and director of the James M. Cox Jr. Institute for Newspaper Management Studies. Widely experienced in both the newspaper industry and academe, Professor Fink is the author of eight journalism textbooks.  Good editorial writing has the potential to start a war – or avoid one. Is it any wonder event the most experienced journalists find opinion writing important and fascinating? In this fully updated and revised second edition of \u003ci\u003eWriting Opinion for Impact\u003c\/i\u003e, author Conrad Fink provides the guidance for translating the basics into opinion writing that is reasoned, forceful, responsible, engaging and readable. \u003cbr\u003e \u003cp\u003eNew to this edition is a stand-alone chapter on Commentary for Cyberspace and Broadcast, with an expanded discussion of writing for online publications, including a discussion of \u003ci\u003eSlate\u003c\/i\u003e, other Internet services, and blogs. Also new to this edition is the inclusion of full-length editorials complete with the author’s commentaries that elaborate on teaching points from the chapters. These editorial reprints and author commentaries include:\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eEditorials from leading newspaper and magazine\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA political commentary column\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA humor column\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA sports column\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA film review\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eColumns on business and lifestyle\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eAspiring editorial writers and columnists – whether students or journalists in transition – will find the second edition of \u003ci\u003eWriting Opinion for Impact\u003c\/i\u003e an invaluable guide to the responsibilities, techniques, and art of opinion writing.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990511141093,"sku":"NP9780813807515","price":57.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780813807515.jpg?v=1761788120","url":"https:\/\/k12savings.com\/products\/writing-opinion-for-impact-isbn-9780813807515","provider":"K12savings","version":"1.0","type":"link"}