{"product_id":"winning-without-persuading-isbn-9781400252770","title":"Winning Without Persuading: A New Framework for Leading with Curiosity and Story Discovery","description":"\u003cp\u003e\u003cstrong\u003eAre you a sage on the stage—or a guide on the side?  Good leaders are one. Great leaders are both.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn a market crowded with books about how to tell your story better, \u003cem\u003eLeading Without Persuading \u003c\/em\u003eoffers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn’t only about spotlighting yourself—it’s also about uncovering the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize cultures, and drive transformational outcomes.\u003c\/p\u003e\u003cp\u003eAt the heart of Choy’s approach is what she calls the T² principle: Transaction × Transformation. Storytelling begins with a goal—to win trust, inspire change, or unlock new opportunities—but its real power lies in what follows. As leaders shift how they see their work, their teams, and themselves, they become more attuned to the hidden stories around them—the unspoken insights that, once surfaced, can reshape everything. Story facilitation isn’t just about telling better stories. It’s about building a new way of seeing, connecting, and leading.\u003c\/p\u003e\u003cp\u003eWhen leaders embrace story facilitation, they can:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Unlock hidden strengths and insights in others\u003c\/li\u003e\n\u003cli\u003e Resolve conflicts more effectively and empathetically\u003c\/li\u003e\n\u003cli\u003e Build deep trust and loyalty across all stakeholders\u003c\/li\u003e\n\u003cli\u003e Boost engagement, belonging, innovation, and resilience\u003c\/li\u003e\n\u003cli\u003e Strengthen the heartbeat of organizations—and the people within them\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn a world saturated with noise, the leaders who will shape the future aren't just speaking—they're enabling the stories that can change everything.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":48613054382309,"sku":"NP9781400252770","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781400252770.jpg?v=1774545715","url":"https:\/\/k12savings.com\/products\/winning-without-persuading-isbn-9781400252770","provider":"K12savings","version":"1.0","type":"link"}