{"product_id":"winning-gifts-isbn-9780470128343","title":"Winning Gifts","description":"The secret to getting gifts and making donors feel like winners.  \u003cp\u003eKnow the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.  \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e Thomas D. Wilson is the vice president and western regional manager for Campbell \u0026amp; Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board\/staff training.\u003c\/p\u003e  \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgment xvii\u003c\/p\u003e \u003cp\u003eAbout the Author xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 A WINNING GIFT FOR YOUR DONOR 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWinning versus Losing 2\u003c\/p\u003e \u003cp\u003eHow do You Know if It’s a Winning Gift? 4\u003c\/p\u003e \u003cp\u003eWhy Philanthropic Fundraising? 5\u003c\/p\u003e \u003cp\u003eInspire Giving 5\u003c\/p\u003e \u003cp\u003eThe Six I’s of Philanthropic Fundraising 6\u003c\/p\u003e \u003cp\u003eSix I’s: Step #1—Identify, Qualify, and Research 8\u003c\/p\u003e \u003cp\u003eSix I’s: Step #2—Introduce, Interact, and Connect 12\u003c\/p\u003e \u003cp\u003eSix I’s: Step #3—Interests and Needs (Listen) 13\u003c\/p\u003e \u003cp\u003eSix I’s: Step #4—Inform and Deepen Understanding 13\u003c\/p\u003e \u003cp\u003eSix I’s: Step #5—Involve, Acknowledge, and Engage 14\u003c\/p\u003e \u003cp\u003eSix I’s: Step #6—Invest, Recognize, Steward 15\u003c\/p\u003e \u003cp\u003eRead On 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 People Centered Fundraising 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStart with Peoples’ Needs 18\u003c\/p\u003e \u003cp\u003eHow Does Your Organization Benefit the Community? 19\u003c\/p\u003e \u003cp\u003eA Public Library 20\u003c\/p\u003e \u003cp\u003eA Graduate University 23\u003c\/p\u003e \u003cp\u003eTake a Marketing Approach 23\u003c\/p\u003e \u003cp\u003eSales 24\u003c\/p\u003e \u003cp\u003eMarketing 25\u003c\/p\u003e \u003cp\u003eImportance of Strategic Planning 28\u003c\/p\u003e \u003cp\u003eDrucker Self-Assessment Tool 29\u003c\/p\u003e \u003cp\u003eHow to Be People Centered 31\u003c\/p\u003e \u003cp\u003eIndividuals 32\u003c\/p\u003e \u003cp\u003eIn Planned Estate Gift Fundraising 35\u003c\/p\u003e \u003cp\u003eFoundations 36\u003c\/p\u003e \u003cp\u003eCorporations 37\u003c\/p\u003e \u003cp\u003eCommunications and Learning Styles 39\u003c\/p\u003e \u003cp\u003eInvolve Volunteers in Your Fundraising 42\u003c\/p\u003e \u003cp\u003eStaff-Driven Fundraising? 45\u003c\/p\u003e \u003cp\u003eHow to Help Your Organization Become People Centered 46\u003c\/p\u003e \u003cp\u003eApply What You’ve Learned 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Donor Values 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGiving U.S.A. —Sources and Trends in Giving 54\u003c\/p\u003e \u003cp\u003eIndividuals 56\u003c\/p\u003e \u003cp\u003eSheehy’s New Passages 57\u003c\/p\u003e \u003cp\u003eImplications of Americans Living Longer on Estate-Gift Fundraising 59\u003c\/p\u003e \u003cp\u003eAndrew Carnegie—The Gospel of Wealth 61\u003c\/p\u003e \u003cp\u003eBill Gates 62\u003c\/p\u003e \u003cp\u003eWarren Buffett 63\u003c\/p\u003e \u003cp\u003eSandy Weill 64\u003c\/p\u003e \u003cp\u003eThe Seven Faces of Philanthropy 65\u003c\/p\u003e \u003cp\u003eInsights on the Faces 65\u003c\/p\u003e \u003cp\u003eDo Tax Incentives Drive Philanthropy? 67\u003c\/p\u003e \u003cp\u003eThe Millionaire Next Door 68\u003c\/p\u003e \u003cp\u003eWomen in Philanthropy 72\u003c\/p\u003e \u003cp\u003eMillionaire Women Next Door 75\u003c\/p\u003e \u003cp\u003eAnalytical Donors 76\u003c\/p\u003e \u003cp\u003eFamily-Advised Funds 77\u003c\/p\u003e \u003cp\u003eLeaving a Legacy 77\u003c\/p\u003e \u003cp\u003eFoundation Values 78\u003c\/p\u003e \u003cp\u003eCommunity Foundations 80\u003c\/p\u003e \u003cp\u003eCorporate Motivations for Giving 81\u003c\/p\u003e \u003cp\u003eWhy Is All of This Important? 83\u003c\/p\u003e \u003cp\u003eApply What You’ve Learned 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Listen 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecome a Deep Listener 88\u003c\/p\u003e \u003cp\u003eWhat Others Advise on Listening 91\u003c\/p\u003e \u003cp\u003eShare Yourself 97\u003c\/p\u003e \u003cp\u003eCollective Listening 98\u003c\/p\u003e \u003cp\u003eListening to Create a Major Gifts Club 99\u003c\/p\u003e \u003cp\u003eWritten Surveys 100\u003c\/p\u003e \u003cp\u003eParticipative Focus Groups 103\u003c\/p\u003e \u003cp\u003eBoard and Strategic Planning Retreats 109\u003c\/p\u003e \u003cp\u003eListening to a Specific Donor 109\u003c\/p\u003e \u003cp\u003eDiscovery Calls 110\u003c\/p\u003e \u003cp\u003eRequesting the Interview 111\u003c\/p\u003e \u003cp\u003eThank-You Visits 112\u003c\/p\u003e \u003cp\u003ePhilanthropic Market Research Studies 114\u003c\/p\u003e \u003cp\u003eListening Tools 114\u003c\/p\u003e \u003cp\u003eSupplemental Interviews by Staff 116\u003c\/p\u003e \u003cp\u003eWhat Is Different with Corporations and Foundations? 116\u003c\/p\u003e \u003cp\u003eListening to Corporations 116\u003c\/p\u003e \u003cp\u003eListening to Foundations 118\u003c\/p\u003e \u003cp\u003eReadiness Interviews after the Study 119\u003c\/p\u003e \u003cp\u003eListening during the Ask 120\u003c\/p\u003e \u003cp\u003eListen for Gifting Noises 121\u003c\/p\u003e \u003cp\u003eWhen You’re Invited to Listen 122\u003c\/p\u003e \u003cp\u003eApply What You’ve Learned 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II SEEK WINNING GIFTS FOR YOUR ORGANIZATION 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGladwell—The Tipping Point 129\u003c\/p\u003e \u003cp\u003eThe Law of the Few 129\u003c\/p\u003e \u003cp\u003eChampions 130\u003c\/p\u003e \u003cp\u003eConnectors 131\u003c\/p\u003e \u003cp\u003eSalespeople 132\u003c\/p\u003e \u003cp\u003eThe Stickiness Factor 133\u003c\/p\u003e \u003cp\u003eThe Power of Context 134\u003c\/p\u003e \u003cp\u003eImplications for Philanthropic Fundraising 135\u003c\/p\u003e \u003cp\u003eCialdini—Ethical Influence 136\u003c\/p\u003e \u003cp\u003e#1 Reciprocation—Be the First to Give 137\u003c\/p\u003e \u003cp\u003e#2 Scarcity—Unique Features, Exclusive Information 138\u003c\/p\u003e \u003cp\u003e#3 Authority—Show Knowing, Admit Weakness First 138\u003c\/p\u003e \u003cp\u003e#4 Commitments—From Public Positions (Small and Build) 139\u003c\/p\u003e \u003cp\u003e#5 Liking—Make Friends to Influence People 140\u003c\/p\u003e \u003cp\u003e#6 Consensus—Unleash People Power by Showing\u003c\/p\u003e \u003cp\u003eResponses of Others 140\u003c\/p\u003e \u003cp\u003eSummary 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Make Your Case 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake Your Case Memorable 144\u003c\/p\u003e \u003cp\u003eThe Annual Fund Case 148\u003c\/p\u003e \u003cp\u003eThe Case for Building Campaigns 150\u003c\/p\u003e \u003cp\u003eBuilding Budget Planning for Fundraising 153\u003c\/p\u003e \u003cp\u003eThe Case for Endowment 157\u003c\/p\u003e \u003cp\u003eHow Endowment Works 159\u003c\/p\u003e \u003cp\u003eEndowment Examples 162\u003c\/p\u003e \u003cp\u003eWhat to Do for Financially Fragile\u003c\/p\u003e \u003cp\u003eOrganizations 166\u003c\/p\u003e \u003cp\u003eThe Role of Planned Estate Gifts for Endowment Cases 172\u003c\/p\u003e \u003cp\u003eThe Case for Comprehensive Campaigns 173\u003c\/p\u003e \u003cp\u003eCase Statement Formats 174\u003c\/p\u003e \u003cp\u003ePresentation Guide 176\u003c\/p\u003e \u003cp\u003eThe Process of Case Refinement 178\u003c\/p\u003e \u003cp\u003eShare Internally 178\u003c\/p\u003e \u003cp\u003eAudition Externally 181\u003c\/p\u003e \u003cp\u003eProcessing the Complex Case 184\u003c\/p\u003e \u003cp\u003eImportance of the One-on-One Interview 186\u003c\/p\u003e \u003cp\u003eLock in Your Case 187\u003c\/p\u003e \u003cp\u003eMake a Movie 187\u003c\/p\u003e \u003cp\u003eMake it Stick 188\u003c\/p\u003e \u003cp\u003eWays to Achieve Top-of-Mind Understanding of Your Case 190\u003c\/p\u003e \u003cp\u003eResurrecting Good Memories 191\u003c\/p\u003e \u003cp\u003eCreating Memories 192\u003c\/p\u003e \u003cp\u003eImportance of Mementos 193\u003c\/p\u003e \u003cp\u003eNewsletters, Letters, and E-mail Communications 193\u003c\/p\u003e \u003cp\u003eMass and Target Marketing 194\u003c\/p\u003e \u003cp\u003eDo You Always Need to Make Your Case? 197\u003c\/p\u003e \u003cp\u003eApply What You’ve Learned 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 The Win-Win Ask 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ideal Ask Team 205\u003c\/p\u003e \u003cp\u003ePrepare for the Ask 210\u003c\/p\u003e \u003cp\u003eThe Written Proposal 212\u003c\/p\u003e \u003cp\u003eHow Much Should We Ask For? 213\u003c\/p\u003e \u003cp\u003eRecruiting and Preparing the Ask Team 216\u003c\/p\u003e \u003cp\u003eThe Pregnant Pause 219\u003c\/p\u003e \u003cp\u003eFinal Preparation Steps 220\u003c\/p\u003e \u003cp\u003eMake the Ask 221\u003c\/p\u003e \u003cp\u003eAsking Tools 221\u003c\/p\u003e \u003cp\u003ePopping the Question 225\u003c\/p\u003e \u003cp\u003eThe Role of Challenge Gifts 226\u003c\/p\u003e \u003cp\u003eThe Triple Ask 228\u003c\/p\u003e \u003cp\u003eWhat’s Different about Corporate Requests? 229\u003c\/p\u003e \u003cp\u003eHow Do Foundation Requests Work? 231\u003c\/p\u003e \u003cp\u003eIf You Get an ‘‘I Need to Think About It’’ 232\u003c\/p\u003e \u003cp\u003eIf You Get a ‘‘No’’ 233\u003c\/p\u003e \u003cp\u003eIf You Get a ‘‘Yes’’ 234\u003c\/p\u003e \u003cp\u003eThank the Donor 236\u003c\/p\u003e \u003cp\u003eDetect and Conquer Asking Obstacles 236\u003c\/p\u003e \u003cp\u003e#1 Don’t Understand the Impact of the Gift 237\u003c\/p\u003e \u003cp\u003e#2 Outrageous Goal 238\u003c\/p\u003e \u003cp\u003e#3 Lack of Information 239\u003c\/p\u003e \u003cp\u003e#4 Focus Diffusion 241\u003c\/p\u003e \u003cp\u003e#5 No Transaction 242\u003c\/p\u003e \u003cp\u003e#6 Can’t Say the Number 243\u003c\/p\u003e \u003cp\u003e#7 One Leg at a Time 244\u003c\/p\u003e \u003cp\u003e#8 Don’t Want to Ask My Friends 244\u003c\/p\u003e \u003cp\u003e#9 Can’t Ask My Family 246\u003c\/p\u003e \u003cp\u003e#10 Telephobia 247\u003c\/p\u003e \u003cp\u003e#11 Image Rejection 248\u003c\/p\u003e \u003cp\u003e#12 Overpreparation 249\u003c\/p\u003e \u003cp\u003e#13 Disorganized 250\u003c\/p\u003e \u003cp\u003e#14 Afraid to Talk about Death 251\u003c\/p\u003e \u003cp\u003ePersonalize These Obstacles 252\u003c\/p\u003e \u003cp\u003eSummarizing the Win-Win Ask 253\u003c\/p\u003e \u003cp\u003eApply What You’ve Learned 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 After Winning the Gift 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Thank-You System 256\u003c\/p\u003e \u003cp\u003eInvolve Your Asking Team 257\u003c\/p\u003e \u003cp\u003eOthers Can Participate in the Fun of Thanking Donors 258\u003c\/p\u003e \u003cp\u003eThresholds of The Thank-You System 260\u003c\/p\u003e \u003cp\u003eTier One—All Annual Gifts of $5,000 or More and All Capital Gifts of $25,000 or More 260\u003c\/p\u003e \u003cp\u003eTier Two—All Annual Gifts of $1,000 or More and All Capital Gifts of $10,000 or More 261\u003c\/p\u003e \u003cp\u003eTier Three—All Annual Gifts Up to $1,000 and All Capital Gifts Up to $10,000 262\u003c\/p\u003e \u003cp\u003eGifts of Stock and Other Appreciated Assets 264\u003c\/p\u003e \u003cp\u003eRecognition Opportunities 266\u003c\/p\u003e \u003cp\u003ePower of Gift Clubs 267\u003c\/p\u003e \u003cp\u003eValue of the Donor Wall 268\u003c\/p\u003e \u003cp\u003eCommemorative Naming Opportunities 269\u003c\/p\u003e \u003cp\u003eRecognition Events 274\u003c\/p\u003e \u003cp\u003ePlanned Estate Gifts 275\u003c\/p\u003e \u003cp\u003eKaizen 277\u003c\/p\u003e \u003cp\u003eStewardship 277\u003c\/p\u003e \u003cp\u003eReports 279\u003c\/p\u003e \u003cp\u003eEvents 281\u003c\/p\u003e \u003cp\u003ePersonal Stewardship 282\u003c\/p\u003e \u003cp\u003eDirector of Stewardship Movement 283\u003c\/p\u003e \u003cp\u003eOthers Are Starting to Hold You Accountable 283\u003c\/p\u003e \u003cp\u003eGood Stewardship Is Good for Fundraising 285\u003c\/p\u003e \u003cp\u003eApply What You’ve Learned 287\u003c\/p\u003e \u003cp\u003eCoda—The Summary Review 289\u003c\/p\u003e \u003cp\u003ePostlude 293\u003c\/p\u003e \u003cp\u003eAppendixes 295\u003c\/p\u003e \u003cp\u003eA—Definition of Steps in The Six I’s of Philanthropic Fundraising 297\u003c\/p\u003e \u003cp\u003eB—Written Survey Form 299\u003c\/p\u003e \u003cp\u003eC—Donor Bill of Rights 303\u003c\/p\u003e \u003cp\u003eD—AFP Code of Ethics for Professional Philanthropic Fundraisers 305\u003c\/p\u003e \u003cp\u003eE—Gentle Letter of Intent 307\u003c\/p\u003e \u003cp\u003eIndex 309\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThomas D. Wilson\u003c\/b\u003e is the Vice President and Western Regional Manager for Campbell \u0026amp; Company, a national consulting firm offering nonprofit organizations counsel in advancement planning, fundraising, marketing communications, and executive search. Tom's career in fundraising spans more than a quarter century and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board and staff training.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWinning Gifts Make Your Donors Feel Like Winners\u003c\/p\u003e \u003cp\u003eRaising money to accomplish your mission is at the very heart of a nonprofit organization's goals. While asking for gifts is part of the staff and volunteers' job, shouldn't you do everything possible to make sure your donor also comes out feeling like a winner? In Winning Gifts: Make Your Donors Feel Like Winners, longtime fundraiser Tom Wilson uses a win-win approach to help both recipients and benefactors feel great about their gifts.\u003c\/p\u003e \u003cp\u003eWhat motivates donors to give, large and small, to the charity of their choice? Donating to an organization goes far beyond the fiscal incentives of a taxdeduction; gift giving is a rewarding, feel-good experience. When we give to a cause, we give back to our communities and ourselves. And those fortunate enough to develop careers in philanthropic causes have already learned that the secret to successful fundraising is securing gifts that the donor enjoys making.\u003c\/p\u003e \u003cp\u003eTaking a people-centered approach, Winning Gifts taps into the art and science of gift giving. Based on Wilson's own experience as a leader in a well-known national nonprofit consulting company—Tom, who has closed hundreds of millions of dollars of gifts during his philanthropic career—provides this valuable step-by-step guide for philanthropic fundraisers, nonprofit managers, board members, and volunteers with the tools needed to not only secure the gift, but more importantly, make the donor feel like a winner in the process.\u003c\/p\u003e \u003cp\u003eTaking a nontraditional marketing approach to fundraising, Winning Gifts walks nonprofits through the steps of securing winning gifts by exploring:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eBackground on donor motivations and values for giving\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePeople-centered fundraising\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCorporate motivations for giving\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe Six I's of Philanthropic Fundraising\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe Seven Faces of Philanthropy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMaking your case memorable and \"sticky\"\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to use ethical influence in your fundraising\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe role of executive director\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFundraisers, program managers, and volunteers' roles in the win-win ask\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFactors that stop people from asking for the order\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDirect ways these concepts can be applied in a variety of fundraising settings\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWinning Gifts features numerous real-world examples of nonprofit organizations of various types and sizes, taken from the author's personal experiences, that bring concepts to life. Sample lists of questions to ask as well as sample tabulations from study interviews give readers concrete examples to work from. In addition, each chapter includes three tips to put to immediate use. Plus, Tom's listening skills chapter alone will help you meet and exceed your fundraising goals for years to come.\u003c\/p\u003e \u003cp\u003eEssential for any nonprofit professional or volunteer, Winning Gifts will challenge and inspire you to succeed at the greatest job in the world—enabling donors to find fulfillment throughout their philanthropic investments.\u003c\/p\u003e  \u003cp\u003ePraise for Winning Gifts Make Your Donors Feel Like Winners\u003c\/p\u003e \u003cp\u003e\"If you read nothing else this year, put Winning Gifts on your list. From the basics to the advanced, Wilson stresses the relationship elements in all fundraising success and creates a truly donor-centered skill set for fundraising professionals in all fields. The listening skills chapter alone is worth the price of admission along with the practical advice and counsel.\"\u003cbr\u003e —William C. McGinly, PhD, CAE, PA, President and Chief Executive Officer,Association for Healthcare Philanthropy\u003c\/p\u003e \u003cp\u003e\"With Winning Gifts, Tom Wilson has provided invaluable insight into the psychology of successful giving and the long-term benefits that flow both to the recipient and benefactor.\"\u003cbr\u003e —Robert B. Cialdini, author of Influence: Science and Practice\u003c\/p\u003e \u003cp\u003e\"Winning Gifts is aimed toward fundraising professionals, but it is invaluable for volunteers leading and working with those professionals in the rewarding and high-stakes world of charitable campaigns. After reading Tom's book, volunteer leaders will understand the intricacies of fundraising, will see the roles they can play more clearly, will know how to work more productively with their fundraising professionals, and will have the confidence and knowledge to meet and exceed their charitable goals for the institutions and causes they hold so dear.\"\u003cbr\u003e —Val E. Vaden and Lilli J. Rey, The Rey-Vaden Family Foundation\u003c\/p\u003e \u003cp\u003e\"This is a great book... for anyone who is serious about success in major gift fundraising! In addition to its value to development professionals, I think it should be mandatory reading for CEOs and board members of nonprofit organizations to help them understand the fundamental fact that donors give to fulfill their needs and interests, not ours.\"\u003cbr\u003e —Mark A. Neville, CFRE, Director, Foundation and Corporate Relations, Mayo Clinic\u003c\/p\u003e \u003cp\u003e\"Whether you're asked to give money or get money, Winning Gifts is one to add to your 'must-read' list! Tom's practical examples and helpful hints will take you right to the finish line of your project. This is a handbook for success!\"\u003cbr\u003e —Linda Wright, retired corporate grantmaker, U.S. Bank\u003c\/p\u003e \u003cp\u003e\"Tom Wilson has distilled his decades of experience into this fine book. It's a gem, and bound to help you raise much more money. Tom Wilson is a smart man with great fundraising experience. He generously shares it in this highly useful book. One great idea can raise millions. There are dozens in his book. It always thrills me when a great fundraiser takes decades of success and distils it into a book. For a few dollars and a few hours you get invaluable, career-enhancing benefits. Thank you, Tom!\"\u003cbr\u003e —Harvey McKinnon, President, Harvey McKinnon Associates, and author ofTiny Essentials of Monthly Committed Giving and Hidden Gold\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990496297189,"sku":"NP9780470128343","price":43.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470128343.jpg?v=1761788060","url":"https:\/\/k12savings.com\/products\/winning-gifts-isbn-9780470128343","provider":"K12savings","version":"1.0","type":"link"}