{"product_id":"winning-across-global-markets-isbn-9780470339664","title":"Winning Across Global Markets","description":"\u003cb\u003eLessons for attaining global competitiveness, one market at a time, from international business giant Nokia\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eWinning Across Global Markets\u003c\/i\u003e examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates \u003ci\u003eless than 1% of its\u003c\/i\u003e \u003ci\u003erevenues\u003c\/i\u003e in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, \u003ci\u003eWinning Across Global Markets\u003c\/i\u003e reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes exclusive interviews with Nokia's senior executives and key partners\u003c\/li\u003e \u003cli\u003eProvides a roadmap for developing, capturing, and sustaining global advantage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.\u003c\/p\u003e  \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 Success Through Legacy and Globalization 15\u003c\/p\u003e \u003cp\u003e2 Strategy Through the Executive Team 37\u003c\/p\u003e \u003cp\u003e3 How Nokia’s Values, Culture, and People Contribute to Success 64\u003c\/p\u003e \u003cp\u003e4 Building a Globally Networked Matrix Organization 94\u003c\/p\u003e \u003cp\u003e5 Innovating Globally via R\u0026amp;D Networks 114\u003c\/p\u003e \u003cp\u003e6 Developing Strategic Capabilities Across the World 142\u003c\/p\u003e \u003cp\u003e7 How Nokia Is Growing and Transforming Its Business Areas 169\u003c\/p\u003e \u003cp\u003e8 Competing in Global Markets: The Rise of Large Emerging Economies 196\u003c\/p\u003e \u003cp\u003e9 How Nokia Seeks to Sustain Leadership 219\u003c\/p\u003e \u003cp\u003eNokia’s Key Executives 238\u003c\/p\u003e \u003cp\u003eNotes 244\u003c\/p\u003e \u003cp\u003eAcknowledgments 271\u003c\/p\u003e \u003cp\u003eAbout the Author 277\u003c\/p\u003e \u003cp\u003eIndex 279\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eDan Steinbock\u003c\/b\u003e is the research director of international business in the India, China, and America (ICA) Institute, which is working to foster knowledge on the rise of China and India and their impact on global markets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, whose strategic interest communities include over 20,000 global executives across nearly 100 countries. He is on the board of journals in the U.S., Europe, and Asia, as well as on the Market Advisory Board of \u003ci\u003eBusinessWeek\u003c\/i\u003e. He divides his time among New York City, Shanghai, and Helsinki.      \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eWinning Across Global Markets\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWinning Across Global Markets\u003c\/i\u003e offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn this groundbreaking book, Dan Steinbock explains how Nokia's story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia—based in a small country and with a home base market that generates \u003ci\u003eless than 1 percent\u003c\/i\u003e of its revenues—needs to develop an innovative global strategy to thrive. To such a company, global advantage—centered on local success—is a matter of life and death.  \u003c\/p\u003e\u003cp\u003eBased on exclusive access to and interviews with senior executives of Nokia—from the CEO and chairman to regional and functional chiefs—\u003ci\u003eWinning Across Global Markets\u003c\/i\u003e provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990496100581,"sku":"NP9780470339664","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470339664.jpg?v=1761788059","url":"https:\/\/k12savings.com\/products\/winning-across-global-markets-isbn-9780470339664","provider":"K12savings","version":"1.0","type":"link"}