{"product_id":"win-the-game-of-googleopoly-isbn-9781119002581","title":"Win the Game of Googleopoly","description":"\u003cb\u003eRank higher in search results with this guide to SEO and content building supremacy\u003c\/b\u003e \u003cp\u003eGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. \u003ci\u003eWinning the Game of Googleopoly\u003c\/i\u003e is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.\u003c\/p\u003e \u003cp\u003eThe Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how search engines return results\u003c\/li\u003e \u003cli\u003eDesign an effective, all-encompassing SEO strategy\u003c\/li\u003e \u003cli\u003eCreate the content that gets page views and improves rank\u003c\/li\u003e \u003cli\u003eOptimize social media and video as part of an overall SEO plan\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe rules of SEO are always changing, and following outdated rules can actually work \u003ci\u003eagainst\u003c\/i\u003e you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and \u003ci\u003eWinning the Game of Googleopoly \u003c\/i\u003ecan show you how to get there.\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Either You Are Visible or You Are Invisible 1\u003cbr\u003e \u003c\/b\u003eHow Do I (You) Get Found? 4\u003cbr\u003e The Truth Shall Set Us Free! 18\u003cbr\u003e Additional Resources 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Reality Check: Google Is a Monopoly 21\u003cbr\u003e \u003c\/b\u003eUnlocking Page One of Google 28\u003cbr\u003e Additional Resources 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Creating a Googleopoly: Google Page One Dominance Strategy 45\u003cbr\u003e \u003c\/b\u003eAdditional Resources 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Creating the Ultimate Onsite SEO Website Strategy 57\u003cbr\u003e \u003c\/b\u003eDomain Name 61\u003cbr\u003e Title Tags 69\u003cbr\u003e Heading Tags 75\u003cbr\u003e Linking 82\u003cbr\u003e Content 90\u003cbr\u003e Conclusion 92\u003cbr\u003e Next Evolution in Onsite SEO 93\u003cbr\u003e Additional Resources 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Video and Video SEO 97\u003cbr\u003e \u003c\/b\u003eHow to Properly Create a Video SEO Campaign 107\u003cbr\u003e Pattern and Voice Recognition Search 108\u003cbr\u003e Content Creation 127\u003cbr\u003e Uploading Your Video to YouTube 129\u003cbr\u003e Video Title 133\u003cbr\u003e Description 140\u003c\/p\u003e \u003cp\u003eMeta-Tags\/Keywords 145\u003cbr\u003e Advanced Settings 146\u003cbr\u003e Video Location 147\u003cbr\u003e Subtitles and Closed-Captioning for Your Video 148\u003cbr\u003e Annotations 148\u003cbr\u003e Viewer Action and Reaction 151\u003cbr\u003e Sharing and Recommendations 152\u003cbr\u003e Syndication and Supplemental Uploads 153\u003cbr\u003e Supplemental Upload Tip 157\u003cbr\u003e Localized Video SEO 157\u003cbr\u003e Bonus Section: Video Suggestions 158\u003cbr\u003e Additional Resources 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Social Media versus Social Media Optimization 163\u003cbr\u003e \u003c\/b\u003eThe Social Component of Social 164\u003cbr\u003e Sharing Means Attention 164\u003cbr\u003e Social Signals 168\u003cbr\u003e The Most Important Component: Page One Domination 169\u003cbr\u003e Google+ Local Business 172\u003cbr\u003e Facebook 175\u003cbr\u003e Pinterest and Flickr 181\u003cbr\u003e LinkedIn 183\u003cbr\u003e Private Label Your Own Social Network! 183\u003cbr\u003e Additional Resources 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Strategies for Mobile Dominance on Google and Web Success 189\u003cbr\u003e \u003c\/b\u003e31.3 Percent of All Web Traffic Comes from Mobile Devices! 190\u003cbr\u003e PPC Advertising on Mobile 196\u003cbr\u003e How Mobile Users Search 198\u003cbr\u003e Additional Resources 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Online Reputation Optimization 201\u003cbr\u003e \u003c\/b\u003eOnline Reputation Optimization 202\u003cbr\u003e Interaction with Reviews 210\u003cbr\u003e Additional Resources 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Secondary Websites for Search Dominance 217\u003cbr\u003e \u003c\/b\u003eBlogs 218\u003cbr\u003e Microsites 222\u003cbr\u003e Customer Appreciation Sites 224\u003cbr\u003e Focus Sites 225\u003cbr\u003e Using Secondary Sites Properly 227\u003cbr\u003e Additional Resources 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Putting It All Together 229\u003cbr\u003e \u003c\/b\u003eAdditional Resources 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Looking into the Future of Google and Search 233\u003cbr\u003e \u003c\/b\u003eAdditional Resources 238\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSEAN V. BRADLEY, CSP,\u003c\/b\u003e an international speaker, consultant, trainer, and entrepreneur, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes.\u003c\/p\u003e \u003cp\u003eSean has earned the National Speaker’s Association’s highest accreditation, the CSP designation.  \u003c\/p\u003e\u003cp\u003eGoogle is the number one search engine in the world and the world’s top website. However, only 5 percent of Google visitors search past the site’s first page. If you are not in the Google’s top ten results, you are essentially invisible. \u003c\/p\u003e \u003cp\u003e \u003ci\u003eWin the Game of Googleopoly\u003c\/i\u003e is filled with the information needed to move and keep your site on the first page of Google’s search results. In this vital resource, Internet expert Sean V. Bradley maps out The Page One Domination (POD) strategy that gets you on that critical first page of Google results by increasing your page views. Bradley includes the tools needed to shape your online presence for maximum Search Engine Optimization (SEO). The book gives a full breakdown of what Google is looking for and shows how to dominate Google’s search algorithm. By adopting the detailed instructions in \u003ci\u003eWin the Game of Googleopoly\u003c\/i\u003e, you will become one of the top results in every relevant query.  \u003c\/p\u003e\u003cp\u003eThis proven POD strategy incorporates all the ways in which you can enhance your Internet presence and online reputation. Step by step, Bradley explains the mechanics of a search, and reveals how to tie your website, paid ads, online reputation, social media, content, images, and video into a comprehensive, winning SEO approach that brings you to the top of the list. By following the plan spelled out in \u003ci\u003eWin the Game of Googleopoly\u003c\/i\u003e, you will have access to potential customers actively seeking products, ideas, or services in your field.  \u003c\/p\u003e\u003cp\u003eThe rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will completely change how you think about SEO and show you how to tailor your strategy to your specific market. \u003ci\u003eWin the Game of Googleopoly\u003c\/i\u003e is a straightforward guide that will free your site from obscurity and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990494003429,"sku":"NP9781119002581","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119002581.jpg?v=1761788051","url":"https:\/\/k12savings.com\/products\/win-the-game-of-googleopoly-isbn-9781119002581","provider":"K12savings","version":"1.0","type":"link"}