{"product_id":"win-at-all-costs-inside-nike-running-and-its-culture-of-deception-isbn-9780062917775","title":"Win at All Costs: Inside Nike Running and Its Culture of Deception","description":"\u003cp\u003e\u003cstrong\u003e\"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed.\" \u003c\/strong\u003e\u003cstrong\u003e—Alex Hutchinson, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eEndure\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eGame of Shadows\u003c\/em\u003e meets \u003cem\u003eShoe Dog\u003c\/em\u003e in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.\u003c\/p\u003e\u003cp\u003eCombining sports drama and business exposé, \u003cem\u003eWin at All Costs \u003c\/em\u003etells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.\u003c\/p\u003e | \u003cp\u003e\u003cem\u003e“Win At All Costs\u003c\/em\u003e is essential reading for anyone who wants a better understanding of the systemic rot within the richest, most powerful company in running. It’s an important reminder that Alberto Salazar is not so much a rogue actor, as a cog in a much larger machine. At its heart, this book is nothing less than an indictment of American sports capitalism.”     \u003c\/p\u003e\u003cbr\u003e - \u003cb\u003e\u003ci\u003eMartin Fritz Huber, \"In Stride\" columnist for Outside magazine\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e“Matt Hart’s meticulous reporting documents the toxic culture cultivated by the running world’s most powerful coach and one of the sport’s most influential brands. \u003cem\u003eWin At All Costs \u003c\/em\u003eilluminates the devastating consequences the Nike Oregon Project’s poisonous atmosphere and illicit practices had for athletes, and the tremendous personal cost borne by whistleblowers like Kara\u003cstrong\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003eand Adam Goucher and Steve Magness, who chose to follow their moral compass.” - \u003cb\u003e\u003ci\u003eChristie Aschwanden, award-winning science journalist and New York Times bestselling author of Good to Go\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Win At All Costs\u003c\/em\u003e will make you question why on earth losing integrity is ever worth winning a race. There are important considerations here: can a cheater tell the truth, and does every athlete have his or her own line to draw when it comes to what is acceptable to boost performance? \u003cem\u003eWin At All Costs\u003c\/em\u003e will answer these questions and send you on a never-ending quest for truth and justice.\" - \u003cb\u003e\u003ci\u003eDeena Kastor, Olympic Medalist and American Record Holder and New York Times bestselling author of Let Your Mind Run\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed.\"  \u003c\/p\u003e\u003cbr\u003e - \u003cb\u003e\u003ci\u003eAlex Hutchinson, New York Times bestselling author of Endure\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\"Matt Hart digs into the story of the Nike Oregon Project and the infrastructure that supported it with a degree of depth, insight, and accuracy you won't find anywhere else. It's as captivating as it is unsettling and, at times, almost unbelievable. I couldn't put it down.\" \u003c\/p\u003e\u003cbr\u003e - \u003cb\u003e\u003ci\u003eMario Fraioli, writer and host of the morning shakeout newsletter and podcast\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\"Beautifully-crafted and richly-reported, Matt Hart's \u003cem\u003eWin at All Costs\u003c\/em\u003e reads like a James Bond thriller, plumbing the sad depths of professional running's underworld. Like Lance Armstrong and the 2017 Houston Astros, it turns out that champion runner\/trainer Alberto Salazar and the Nike Oregon Project were also too good to be true.\" - \u003cb\u003e\u003ci\u003eDan Shaughnessy, New York Times bestselling author of Francona and The Curse of the Bambino\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Buckle up for a wild ride through athletics, doping, and the hard-driving company paying $500 million to brand the U.S. track and field team until at least 2040…a deeply reported and revealing look at the dire commercialization of American sports.\" - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Hart’s particularly talented when it comes to creating disquieting portraits of the runners, whose desperation to win is palpable on the page. This revelatory exposé wows.\" - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Dey Street Books","offers":[{"title":"Default Title","offer_id":44889299189989,"sku":"NP9780062917775","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062917775.jpg?v=1730230957","url":"https:\/\/k12savings.com\/products\/win-at-all-costs-inside-nike-running-and-its-culture-of-deception-isbn-9780062917775","provider":"K12savings","version":"1.0","type":"link"}