{"product_id":"willpower-isbn-9780143122234","title":"Willpower","description":"\u003cb\u003eOne of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with \u003ci\u003eNew York Times\u003c\/i\u003e science writer John Tierney to reveal the secrets of self-control and how to master it.\u003cbr\u003e\u003cbr\u003e\"Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read.\" —\u003cb\u003eRavi Dhar, Yale School of Management, Director of Center for Customer Insights\u003c\/b\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePioneering research psychologist Roy F. Baumeister collaborates with \u003ci\u003eNew York Times\u003c\/i\u003e science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control. Drawing on cutting-edge research and the wisdom of real-life experts, \u003ci\u003eWillpower\u003c\/i\u003e shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to be realistic when setting goals, monitor their progress, and how to keep faith when they falter. By blending practical wisdom with the best of recent research science, \u003ci\u003eWillpower\u003c\/i\u003e makes it clear that whatever we seek—from happiness to good health to financial security—we won’t reach our goals without first learning to harness self-control.\u003cp\u003e\"The psychologist Roy F. Baumeister has shown that the force metaphor has a kernel of neurobiological reality. In \u003ci\u003eWillpower\u003c\/i\u003e, he has teamed up with the irreverent \u003ci\u003eNew York Times\u003c\/i\u003escience columnist John Tierney to explain this ingenious research and show how it can enhance our lives. . . . \u003ci\u003eWillpower\u003c\/i\u003e is an immensely rewarding book, filled with ingenious research, wise advice and insightful reflections on the human condition.\" —\u003cb\u003eSteven Pinker, \u003ci\u003eThe New York Times Book Review\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"An accessible, empirically grounded guide to willpower and how best to deploy it to overcome temptation.\" —\u003cb\u003e\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eWillpower\u003c\/i\u003e is sure to inspire further groundbreaking research into the mechanics of willpower. One implication is already apparent. Since repeated behaviors eventually turn into habits, improving willpower long term requires a unique strategy-a habit of changing habits, of continually expanding our zones of comfort. One such practice, it seems, is the 'routine' of learning. That's a habit that this brilliant book will certainly nourish.\" —\u003cb\u003eThe Daily Beast\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\"Baumeister and Tierney use their appealingly upbeat voice to explain the intricate call-and-response between the failure of self-control and its problematical results.\" —\u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Willpower affects almost every aspect of our lives. From procrastination, to saving for retirement to exercising, Tierney and Baumeister have given us a wonderful book in which they not only share fascinating research on the subject but also provide simple tricks to help us tap into this important quality.\" —\u003cb\u003eDan Ariely, Duke University, author of \u003ci\u003ePredictably Irrational\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e\"\u003ci\u003eWillpower\u003c\/i\u003e is sinfully delicious—once you start reading, you won't be able to stop. A fascinating account of the exciting new science of self-control, told by the scientist who made it happen and the journalist who made it news.\" —\u003cb\u003eDaniel Gilbert, Harvard University, author of \u003ci\u003eStumbling on Happiness\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Who knew that a book about such a daunting topic could be as wonderfully entertaining as it is enlightening! Tierney and Baumeister have produced a highly intelligent work full of fascinating information (and great advice) about a core element of modern living. Bravo.\" —\u003cb\u003eDavid Allen, author of \u003ci\u003eGetting Things Done\u003c\/i\u003e and \u003ci\u003eMaking It Work\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\"Willpower (the thing) lies at the curious intersection of science and behavior. \u003ci\u003eWillpower\u003c\/i\u003e (the book) lies at the intersection of Roy Baumeister, an extraordinarily creative scientist, and John Tierney, a phenomenally perceptive journalist. Ignore it at your peril.\" —\u003cb\u003eStephen J. Dubner, coauthor of \u003ci\u003eFreakonomics \u003c\/i\u003eand \u003ci\u003eSuperfreakonomics\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Will, willpower, and mental energy have been shunned by modern psychology. Roy Baumeister, the most distinguished experimental social psychologist in the world, and John Tierney, a renowned journalist, have teamed up to put Will back into its rightful center stage place. This little masterpiece is a must read for all of us who want to exercise, diet, manage our time, be thrifty, and resist temptation.\" —\u003cb\u003eMartin Seligman, former president of American Psychological Association\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"This is a manual from heaven for anyone who has ever wanted to lose weight, stop smoking, drink less, work more efficiently and more intelligently. An astonishingly good - and accessible - inquiry into one of the more elusive areas of human psychology: why we go on thwarting ourselves when we really know better. On top of that, Willpower is a vastly entertaining book, full of fascinating stories about the complexities of our evolutionarily-wired brains. A brilliant accomplishment, at every level.\" —\u003cb\u003eChristopher Buckley, author of \u003ci\u003eThank You for Smoking\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read.\" —\u003cb\u003eRavi Dhar, Yale School of Management, Director of Center for Customer Insights\u003c\/b\u003e\u003c\/p\u003eROY F.  BAUMEISTER directs the social psychology program at Florida State  University. He has written more than 450 scientific publications and  consistently ranks among the world’s most frequently cited  psychologists.\u003cp\u003e \u003c\/p\u003e\u003cp\u003eJOHN TIERNEY writes the “Findings” science column for the \u003ci\u003eNew York Times. \u003c\/i\u003eHis  writing has won awards from the American Association for the  Advancement of Science and the American Institute of Physics. This is  his third book.\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":46299871117541,"sku":"NP9780143122234","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780143122234.jpg?v=1767744352","url":"https:\/\/k12savings.com\/products\/willpower-isbn-9780143122234","provider":"K12savings","version":"1.0","type":"link"}