{"product_id":"why-women-mean-business-isbn-9780470749500","title":"Why Women Mean Business","description":"\u003cb\u003eWOMEN MEAN BUSINESS\u003c\/b\u003e \u003cp\u003e\u003ci\u003e“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarvard Business Review \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Lays out the importance of retaining women in senior leadership positions.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarpers Bazaar\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Wittenberg-Cox and Maitland have opened new ground.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eManagement Today \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWOMEN MEAN BUSINESS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThey make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. \u003c\/p\u003e\u003cp\u003e So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhy Women Mean Business\u003c\/i\u003e takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.  \u003c\/p\u003e\u003cp\u003eForeword by Niall FitzGerald KBE xiii\u003c\/p\u003e \u003cp\u003ePreface by Michael Kimmel xv\u003c\/p\u003e \u003cp\u003eAcknowledgements xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ONE: WOMENOMICS 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuarantors of growth 1\u003c\/p\u003e \u003cp\u003eThe strategic side of the gender divide 6\u003c\/p\u003e \u003cp\u003eOpportunity cost 9\u003c\/p\u003e \u003cp\u003eValuing difference 12\u003c\/p\u003e \u003cp\u003eBecoming “gender-bilingual” 15\u003c\/p\u003e \u003cp\u003eDeclining demographics is not destiny 18\u003c\/p\u003e \u003cp\u003e21st century forces: weather, women, web 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWO: MOST OF THE TALENT 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe “talent wars” are here 28\u003c\/p\u003e \u003cp\u003eFemale brainpower 30\u003c\/p\u003e \u003cp\u003eUnder-used talent 34\u003c\/p\u003e \u003cp\u003eThe role of business schools 36\u003c\/p\u003e \u003cp\u003eTapping into the pool 39\u003c\/p\u003e \u003cp\u003eRecruiting: making women welcome 40\u003c\/p\u003e \u003cp\u003eRetaining: structural repairs needed 44\u003c\/p\u003e \u003cp\u003ePromoting: return on investment 57\u003c\/p\u003e \u003cp\u003eBuilding better boards 62\u003c\/p\u003e \u003cp\u003eLegislating solutions – the controversial quota 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER THREE: MUCH OF THE MARKET 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePurchasing power – beyond parity 75\u003c\/p\u003e \u003cp\u003eFemale finances 77\u003c\/p\u003e \u003cp\u003eSex and segmentation 85\u003c\/p\u003e \u003cp\u003eThe many faces of marketing to women 89\u003c\/p\u003e \u003cp\u003eShut-your-eyes 90\u003c\/p\u003e \u003cp\u003eMarginalise 93\u003c\/p\u003e \u003cp\u003eSpecialise 94\u003c\/p\u003e \u003cp\u003ePrioritise 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FOUR: BECOMING “BILINGUAL”, WHAT COMPANIES CAN DO 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA fresh look at traditional approaches to gender 103\u003c\/p\u003e \u003cp\u003eEqual and different 107\u003c\/p\u003e \u003cp\u003eDiversity dilemmas 110\u003c\/p\u003e \u003cp\u003eRecognise that “best” is biased 113\u003c\/p\u003e \u003cp\u003eSurprising sectors 119\u003c\/p\u003e \u003cp\u003eA new approach to gender 120\u003c\/p\u003e \u003cp\u003eUnderstand the starting point 120\u003c\/p\u003e \u003cp\u003ePersonalise the conversation 124\u003c\/p\u003e \u003cp\u003eManage the metaphors – the power of vocabulary and vision 126\u003c\/p\u003e \u003cp\u003eThe building blocks of bilingualism 130\u003c\/p\u003e \u003cp\u003e1 “Getting it”: top management commitment 131\u003c\/p\u003e \u003cp\u003e2 Management bilingualism: proactively managing difference 132\u003c\/p\u003e \u003cp\u003e3 Empowering women: the knowledge and networks to succeed 133\u003c\/p\u003e \u003cp\u003e4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey success factors 141\u003c\/p\u003e \u003cp\u003e1 Awaken your leadership team 143\u003c\/p\u003e \u003cp\u003e2 Define the business case 148\u003c\/p\u003e \u003cp\u003e3 Let people express resistance 151\u003c\/p\u003e \u003cp\u003e4 Make it a business issue, not a women’s issue 155\u003c\/p\u003e \u003cp\u003e5 Make changes before making noise 162\u003c\/p\u003e \u003cp\u003e6 Don’t mix up the messages 166\u003c\/p\u003e \u003cp\u003e7 Give it a budget, not just volunteers 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking bosses and babies 183\u003c\/p\u003e \u003cp\u003eBest and worst: surprising results 187\u003c\/p\u003e \u003cp\u003eImperfect deal in America 199\u003c\/p\u003e \u003cp\u003eContinents of contrast 206\u003c\/p\u003e \u003cp\u003ePublic policy pull, private sector push 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SEVEN: FIGURING OUT FEMALES 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat companies need to know about women 223\u003c\/p\u003e \u003cp\u003eDiscomfort with “politics” 225\u003c\/p\u003e \u003cp\u003eThe conversations that matter 236\u003c\/p\u003e \u003cp\u003eCareers are not straight lines 238\u003c\/p\u003e \u003cp\u003ePhase 1: ambition 242\u003c\/p\u003e \u003cp\u003ePhase 2: culture shock 244\u003c\/p\u003e \u003cp\u003ePhase 3: self-affirmation 252\u003c\/p\u003e \u003cp\u003eThe lure of entrepreneurship 256\u003c\/p\u003e \u003cp\u003eAlternative views of “power” 258\u003c\/p\u003e \u003cp\u003eSex, success and the media 259\u003c\/p\u003e \u003cp\u003eChange agents on their own terms 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER EIGHT: TOMORROW’S TALENT TRENDS . . . TODAY, “WOMEN-FRIENDLY”\u003c\/b\u003e \u003cb\u003eMEANS “PEOPLE-FRIENDLY” 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew models of work 273\u003c\/p\u003e \u003cp\u003eFathers count too 277\u003c\/p\u003e \u003cp\u003eTechnology as enabler 280\u003c\/p\u003e \u003cp\u003eThe value of “grey” brainpower 285\u003c\/p\u003e \u003cp\u003eMaking the most of the “Me” generation 291\u003c\/p\u003e \u003cp\u003eThe future is already here 296\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew voices, new choices 302\u003c\/p\u003e \u003cp\u003eNew measures of success 306\u003c\/p\u003e \u003cp\u003eA challenge for business 309\u003c\/p\u003e \u003cp\u003eIndex 317\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAvivah Wittenberg-Cox\u003c\/b\u003e is CEO of the leading Gender Consultancy, 20-First.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlison Maitland\u003c\/b\u003e is a journalist and commentator. She was previously Management Writer at the Financial Times.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarvard Business Review \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Lays out the importance of retaining women in senior leadership positions.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarpers Bazaar\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Wittenberg-Cox and Maitland have opened new ground.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eManagement Today \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWOMEN MEAN BUSINESS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThey make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. \u003c\/p\u003e\u003cp\u003e So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhy Women Mean Business\u003c\/i\u003e takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990489284837,"sku":"NP9780470749500","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470749500.jpg?v=1761788031","url":"https:\/\/k12savings.com\/products\/why-women-mean-business-isbn-9780470749500","provider":"K12savings","version":"1.0","type":"link"}