{"product_id":"why-women-mean-business-isbn-9780470725085","title":"Why Women Mean Business","description":"\u003cb\u003eWOMEN MEAN BUSINESS\u003c\/b\u003e \u003cp\u003e\u003ci\u003e“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarvard Business Review \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Lays out the importance of retaining women in senior leadership positions.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarpers Bazaar\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Wittenberg-Cox and Maitland have opened new ground.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eManagement Today \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWOMEN MEAN BUSINESS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThey make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. \u003c\/p\u003e\u003cp\u003e So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhy Women Mean Business\u003c\/i\u003e takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.  \u003c\/p\u003e\u003cp\u003eForeword by Niall FitzGerald KBE xiii\u003c\/p\u003e \u003cp\u003ePreface by Michael Kimmel xv\u003c\/p\u003e \u003cp\u003eAcknowledgements xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ONE: WOMENOMICS 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuarantors of growth 1\u003c\/p\u003e \u003cp\u003eThe strategic side of the gender divide 6\u003c\/p\u003e \u003cp\u003eOpportunity cost 9\u003c\/p\u003e \u003cp\u003eValuing difference 12\u003c\/p\u003e \u003cp\u003eBecoming “gender-bilingual” 15\u003c\/p\u003e \u003cp\u003eDeclining demographics is not destiny 18\u003c\/p\u003e \u003cp\u003e21st century forces: weather, women, web 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWO: MOST OF THE TALENT 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe “talent wars” are here 28\u003c\/p\u003e \u003cp\u003eFemale brainpower 30\u003c\/p\u003e \u003cp\u003eUnder-used talent 34\u003c\/p\u003e \u003cp\u003eThe role of business schools 36\u003c\/p\u003e \u003cp\u003eTapping into the pool 39\u003c\/p\u003e \u003cp\u003eRecruiting: making women welcome 40\u003c\/p\u003e \u003cp\u003eRetaining: structural repairs needed 44\u003c\/p\u003e \u003cp\u003ePromoting: return on investment 57\u003c\/p\u003e \u003cp\u003eBuilding better boards 62\u003c\/p\u003e \u003cp\u003eLegislating solutions – the controversial quota 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER THREE: MUCH OF THE MARKET 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePurchasing power – beyond parity 75\u003c\/p\u003e \u003cp\u003eFemale finances 77\u003c\/p\u003e \u003cp\u003eSex and segmentation 85\u003c\/p\u003e \u003cp\u003eThe many faces of marketing to women 89\u003c\/p\u003e \u003cp\u003eShut-your-eyes 90\u003c\/p\u003e \u003cp\u003eMarginalise 93\u003c\/p\u003e \u003cp\u003eSpecialise 94\u003c\/p\u003e \u003cp\u003ePrioritise 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FOUR: BECOMING “BILINGUAL”, WHAT COMPANIES CAN DO 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA fresh look at traditional approaches to gender 103\u003c\/p\u003e \u003cp\u003eEqual and different 107\u003c\/p\u003e \u003cp\u003eDiversity dilemmas 110\u003c\/p\u003e \u003cp\u003eRecognise that “best” is biased 113\u003c\/p\u003e \u003cp\u003eSurprising sectors 119\u003c\/p\u003e \u003cp\u003eA new approach to gender 120\u003c\/p\u003e \u003cp\u003eUnderstand the starting point 120\u003c\/p\u003e \u003cp\u003ePersonalise the conversation 124\u003c\/p\u003e \u003cp\u003eManage the metaphors – the power of vocabulary and vision 126\u003c\/p\u003e \u003cp\u003eThe building blocks of bilingualism 130\u003c\/p\u003e \u003cp\u003e1 “Getting it”: top management commitment 131\u003c\/p\u003e \u003cp\u003e2 Management bilingualism: proactively managing difference 132\u003c\/p\u003e \u003cp\u003e3 Empowering women: the knowledge and networks to succeed 133\u003c\/p\u003e \u003cp\u003e4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey success factors 141\u003c\/p\u003e \u003cp\u003e1 Awaken your leadership team 143\u003c\/p\u003e \u003cp\u003e2 Define the business case 148\u003c\/p\u003e \u003cp\u003e3 Let people express resistance 151\u003c\/p\u003e \u003cp\u003e4 Make it a business issue, not a women’s issue 155\u003c\/p\u003e \u003cp\u003e5 Make changes before making noise 162\u003c\/p\u003e \u003cp\u003e6 Don’t mix up the messages 166\u003c\/p\u003e \u003cp\u003e7 Give it a budget, not just volunteers 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking bosses and babies 183\u003c\/p\u003e \u003cp\u003eBest and worst: surprising results 187\u003c\/p\u003e \u003cp\u003eImperfect deal in America 199\u003c\/p\u003e \u003cp\u003eContinents of contrast 206\u003c\/p\u003e \u003cp\u003ePublic policy pull, private sector push 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SEVEN: FIGURING OUT FEMALES 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat companies need to know about women 223\u003c\/p\u003e \u003cp\u003eDiscomfort with “politics” 225\u003c\/p\u003e \u003cp\u003eThe conversations that matter 236\u003c\/p\u003e \u003cp\u003eCareers are not straight lines 238\u003c\/p\u003e \u003cp\u003ePhase 1: ambition 242\u003c\/p\u003e \u003cp\u003ePhase 2: culture shock 244\u003c\/p\u003e \u003cp\u003ePhase 3: self-affirmation 252\u003c\/p\u003e \u003cp\u003eThe lure of entrepreneurship 256\u003c\/p\u003e \u003cp\u003eAlternative views of “power” 258\u003c\/p\u003e \u003cp\u003eSex, success and the media 259\u003c\/p\u003e \u003cp\u003eChange agents on their own terms 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER EIGHT: TOMORROW’S TALENT TRENDS . . . TODAY, “WOMEN-FRIENDLY”\u003c\/b\u003e \u003cb\u003eMEANS “PEOPLE-FRIENDLY” 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew models of work 273\u003c\/p\u003e \u003cp\u003eFathers count too 277\u003c\/p\u003e \u003cp\u003eTechnology as enabler 280\u003c\/p\u003e \u003cp\u003eThe value of “grey” brainpower 285\u003c\/p\u003e \u003cp\u003eMaking the most of the “Me” generation 291\u003c\/p\u003e \u003cp\u003eThe future is already here 296\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew voices, new choices 302\u003c\/p\u003e \u003cp\u003eNew measures of success 306\u003c\/p\u003e \u003cp\u003eA challenge for business 309\u003c\/p\u003e \u003cp\u003eIndex 317\u003c\/p\u003e  \u003ci\u003e\"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace...\"\u003c\/i\u003e (Women-omics.com, October 9th 2008)  \u003cp\u003e\"Wittenberg-Cox \u0026amp; Maitland have opened new ground (and) added a useful dimension to the debate\" \u003ci\u003eManagement Today\u003c\/i\u003e, February 2008)\u003c\/p\u003e \u003cp\u003e\"Offers many fascinating findings on the roles of women today... a highly collaborative book\" (\u003ci\u003ePeople Management\u003c\/i\u003e, Thursday 7th February 2008)\u003c\/p\u003e \u003cp\u003e\"...a cheering alternative to the traditional whinge about men holding women back in the workplace\" (\u003ci\u003eFinancial World\u003c\/i\u003e, February 2008)\u003c\/p\u003e \u003cp\u003e\"step-by-step guide for mangers on how to create growth by valuing the input of both women and men\" (\u003ci\u003etheglasshammer.com\u003c\/i\u003e. Tuesday 5th February 2008)\u003c\/p\u003e \u003cp\u003e\" need Maitland and Wittenberg-Cox to spell out the persistence of \"soft\"  barriers and spur the politicians to demand reforms.\" (\u003ci\u003ecommentisfree.guardian.co.uk\u003c\/i\u003e)              \u003c\/p\u003e \u003cp\u003e\"At least someone is talking sense, and we shouldn't be surprised that it's a woman.\" (\u003ci\u003eScotland On Sunday\u003c\/i\u003e, Monday 11th February 2008)\u003c\/p\u003e \u003cp\u003e“Why Women Mean Business is an innovative and stimulating book.” (\u003ci\u003eFinancial Times\u003c\/i\u003e, Tuesday 26th February 2008)\u003c\/p\u003e \u003cp\u003e“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (\u003ci\u003eFinancial Times\u003c\/i\u003e, Thursday 28th February 2008)\u003c\/p\u003e \u003cp\u003e“…offers practical advice, backed up by case studies and statistics.” (\u003ci\u003eDirector\u003c\/i\u003e, March 2008)\u003c\/p\u003e \u003cp\u003e“This powerful new book brings together…the multiplicity of opportunities available to companies that really understand what motivates women...” (\u003ci\u003eThe Business Channel Newsletter\u003c\/i\u003e, March 2008)\u003c\/p\u003e \u003cp\u003e“…this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool.” (\u003ci\u003eHarper's Bazaar\u003c\/i\u003e, April 2008)\u003c\/p\u003e \u003cp\u003e “The authors have been meticulous in their research, with an impressive collection of up-to-date, relevant case studies and statistics.” (\u003ci\u003ePersonnel Today\u003c\/i\u003e, Tuesday 1st April 2008)\u003c\/p\u003e \u003cp\u003e\"Why and how to improve women's place in business leadership”. (\u003ci\u003eInternational Herald Tribune,\u003c\/i\u003e Friday 4th April 2008)\u003c\/p\u003e \u003cp\u003e“The book is a comprehensive understanding of the emergence of women as the next economic revolution”. (\u003ci\u003eTNT Link newsletter\u003c\/i\u003e, March 2008)\u003c\/p\u003e  \u003cb\u003eAVIVAH WITTENBERG-COX\u003c\/b\u003e is CEO of 20-First, one of Europe’s leading gender consultancies. 20-First works with progressive companies interested in building gender ‘bilingual’ organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market – the female half. The firm’s renowned Bilingual Leadership programmes help executives – men and women - manage difference more effectively.  \u003cp\u003eAvivah is also the Founder and Honorary President of the \u003ci\u003eEuropean Professional Women’s Network\u003c\/i\u003e (\u003ca href=\"http:\/\/www.europeanpwn.net\/\"\u003ewww.EuropeanPWN.net\u003c\/a\u003e), a certified executive coach and was a Visiting Coach at INSEAD. She is a popular speaker on leadership and gender issues across Europe and has had articles and interviews published in publications such as the \u003ci\u003eInternational Herald Tribune\u003c\/i\u003e and the \u003ci\u003eFinancial Times\u003c\/i\u003e. Canadian, French and Swiss. In 2007, ELLE Magazine recognised her as one of the TOP 40 Women Leading Change. She lives in France with her husband and gender balanced children (a son and a daughter).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eALISON MAITLAND\u003c\/b\u003e is an independent journalist and commentator who has been researching and writing about women in business for a decade. She spent 20 years with the \u003ci\u003eFinancial Times\u003c\/i\u003e, including eight years as Management Writer. Her other specialist areas are leadership and corporate responsibility.\u003c\/p\u003e \u003cp\u003eAlison is a Senior Visiting Fellow in the Faculty of Management at Cass Business School, City University, London. She is a conference speaker and moderator and she directs the Work-Life \u0026amp; Diversity Council of The Conference Board Europe. She served on the advisory group for the Equal Opportunities Commission’s 2007 investigation into the Transformation of Work. She lives in the UK with her husband and two daughters.\u003c\/p\u003e  \u003cb\u003eGender is a business issue, not a women’s issue.\u003c\/b\u003e  \u003cp\u003eNever before has there been such a confluence of international attention to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability. They are becoming central to labour market solutions to the challenges of an ageing workforce, falling birth rates and skill shortages. Countries and companies are urgently seeking policies to enable women to fulfil their potential.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy Women Mean Business\u003c\/i\u003e takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This powerful new book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook Benefits:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eUnderstand WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21\u003csup\u003est\u003c\/sup\u003e century marketers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGet a step-by-step guide, designed for managers, on HOW to drive growth by drawing on the complementary strengths of men and women\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSee why many current approaches to gender have not worked and why we need a new perspective, recognising that women are both equal \u003ci\u003eand\u003c\/i\u003e different.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCompare policies and approaches around the world, with surprising results\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHear from business leaders such as Niall FitzGerald (Reuters), Carlos Ghosn (Renault\/Nissan) and Anne Mulcahy (Xerox) on the gender issue\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe optimisation of women’s talents will boost business performance. Taking action to achieve this will require sustained courage and commitment from today’s corporate leaders. This is an opportunity not to be missed.\u003c\/p\u003e \u003cp\u003eIt is time for CEOs to get serious about sex.\u003c\/p\u003e \"A timely contribution to the increasingly vocal debate about the economic importance of women. It is refreshing to read the authors’ comprehensive analysis of gender as a business issue, not a women’s issue… We can’t make the future happen unless women help the men adjust.\"\u003cbr\u003e—\u003cb\u003eNiall FitzGerald\u003c\/b\u003e KBE, Chairman, Reuters, in his foreword \u003cp\u003e\"This excellent book asks every leader in the public or private sector to act on Gender as a Strategic Business Imperative… The emerging force of women in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge.\"\u003cbr\u003e—\u003cb\u003eLarry Hirst\u003c\/b\u003e, General Manager, IBM UK\u003c\/p\u003e \u003cp\u003e\"An important contribution to a serious business and political issue. It reframes the gender debate, providing pragmatic and realistic tools to harness the potential of women globally.\"\u003cbr\u003e—\u003cb\u003eVivienne Cox\u003c\/b\u003e, Executive Vice President and CEO of Gas, Power \u0026amp; Renewables and Shipping, BP\u003c\/p\u003e \u003cp\u003e\"Leveraging the power of women, as business executives and as consumers, is one of the greatest challenges and opportunities for companies. This book presents powerful arguments to commit significant resources and management thinking to that cause.\"\u003cbr\u003e—\u003cb\u003eGerald Lema\u003c\/b\u003e, President, Asia Pacific, Baxter International\u003c\/p\u003e \u003cp\u003e\"Why Women Mean Business is able to push the discussion from 'let's fix the women' to a powerful new source of economic growth. Not only does it give a bright roadmap with ‘how to do’ tips but more importantly it shows the shift in ‘how to think’ that is required.\"\u003cbr\u003e—\u003cb\u003ePeter Bakker\u003c\/b\u003e, CEO, TNT\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990489219301,"sku":"NP9780470725085","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470725085.jpg?v=1761788030","url":"https:\/\/k12savings.com\/products\/why-women-mean-business-isbn-9780470725085","provider":"K12savings","version":"1.0","type":"link"}