{"product_id":"what-is-branding-isbn-9782888931355","title":"What is Branding?","description":"\u003cdiv\u003e\u003cdiv\u003eIt is an exciting time for branding. As everything becomes global, good branding becomes more crucial. \u003ci\u003eWhat is Branding?\u003c\/i\u003e is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, \u003ci\u003eWhat is Branding?\u003c\/i\u003e will help ensure the success of branding for any product, service, person, or place.\u003cbr\u003e\u003cbr\u003eCase studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.\u003c\/div\u003e\u003c\/div\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":44897541914853,"sku":"NP9782888931355","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_37f034f8-aff6-4250-a8b0-a24c3212b28f.jpg?v=1773107502","url":"https:\/\/k12savings.com\/products\/what-is-branding-isbn-9782888931355","provider":"K12savings","version":"1.0","type":"link"}