We Are All Weird: The Rise of Tribes and the End of Normal
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Original price
$19.95
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Original price
$19.95
Original price
$19.95
$19.95
-
$19.95
Current price
$19.95
Description
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
PUBLISHER:
Penguin Publishing Group
ISBN-10:
1591848245
ISBN-13:
9781591848240
BINDING:
Hardback
BISAC:
BUSINESS & ECONOMICS
PUBLICATION YEAR:
2015
NUMBER OF PAGES:
112
BOOK DIMENSIONS:
0.56(H) x 5.25(W) x 7.25(D)
AUDIENCE TYPE:
General / adult
LANGUAGE:
English