{"product_id":"volunteer-engagement-2-0-isbn-9781118931882","title":"Volunteer Engagement 2.0","description":"\u003cp\u003e\u003cb\u003eVolunteerMatch taps expert knowledge from today's volunteerism professionals to help nonprofits take a more inventive approach to volunteer engagement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eVolunteer Engagement 2.0: Ideas and Insights Changing the World\u003c\/i\u003e shows you many of the innovative approaches to engaging volunteers that are reshaping nonprofits, volunteer programs, and communities around the world — and how you can bring these changes to your own organization. Curated and edited by VolunteerMatch, the Web's most popular volunteer engagement network, these transformative strategies and practices are already being used by innovative nonprofit, government, and business sector leaders in volunteering — and they represent many of the future trends in volunteerism. This insightful collection contains actionable advice on strengthening volunteering at your organization as well as broader explorations on the nature of opening organizations to volunteers to show you how to create a new volunteerism model that supports your organization's mission and programs. Among other things, you'll learn how to attract millennials and baby boomers to your cause, the best ways to partner with corporate and pro bono volunteer programs, why micro volunteering may be the future of online giving, what's new in national service, why your supporters are a largely untapped goldmine of fundraising success, and what trends will drive volunteering in the future.\u003c\/p\u003e \u003cp\u003eFor more than 15 years VolunteerMatch has had unprecedented access to leading innovators in the nonprofit, government, and corporate sectors. In this book, you'll share that access as you explore the ideas, strategies, and insights that will boost volunteer engagement today and in the future.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn what trends and ideas are reshaping volunteer engagement today\u003c\/li\u003e \u003cli\u003eReconsider your volunteer model to reflect your organization's mission\u003c\/li\u003e \u003cli\u003eFind out what the leading thinkers predict will drive volunteering in the future\u003c\/li\u003e \u003cli\u003eOptimize volunteer recruitment, screening, orientation, and training\u003c\/li\u003e \u003cli\u003eUnderstand and cater to the motivations of your volunteers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe world of volunteering is changing and there has never been a better moment to engage the time and talent of those who support your cause. How will your nonprofit grow and thrive with the help of volunteers? \u003ci\u003eVolunteer Engagement 2.0: Ideas and Insights Changing the World\u003c\/i\u003e provides the innovation and inspiration, you just need to supply the action.\u003c\/p\u003e \u003cp\u003eAbout the Book ix\u003cbr\u003e\u003ci\u003eRobert J. Rosenthal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eForeword xi\u003cbr\u003e\u003ci\u003eHolly Ross, Executive Director, Drupal Association\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003cbr\u003e\u003ci\u003eGreg Baldwin, President, VolunteerMatch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Changing Times 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Big Shifts That Will Change Volunteerism for the Better 3\u003cbr\u003e\u003ci\u003eTobi Johnson, MA, CVA, President, Tobi Johnson \u0026amp; Associates\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 A History of Change in Volunteer Engagement 20\u003cbr\u003e\u003ci\u003eSusan J. Ellis, President, Energize, Inc.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Debunking the Myths of Volunteer Engagement 32\u003cbr\u003e\u003ci\u003eSarah Jane Rehnborg, CVA, PhD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Rethinking the Status Quo 44\u003cbr\u003e\u003ci\u003eEvan Hochberg, Chief Strategy Officer, and Mei Cobb, Volunteer Engagement Director, United Way Worldwide\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Engaging Millennial and Younger Volunteers 57\u003cbr\u003e\u003ci\u003eAria Finger, Chief Operating Officer, DoSomething.org and President, TMI Agency\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 The Great Boomer Volunteer Revolution: Boom or Bust? 69\u003cbr\u003e\u003ci\u003eBeth Steinhorn, President, JFFixler Group\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Changing Relationships 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Keeping the Volunteers You Have 85\u003cbr\u003e\u003ci\u003eJohn L. Lipp, Associate VP, Volunteer Engagement, JDRF\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Wholly Engaged: Integrating Volunteer and Donor Programs 97\u003cbr\u003e\u003ci\u003eKelly Moran, Associate VP of Community Development, and Taylor Mallia, Executive VP of Development, National MS Society\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 A New Engagement Model for the Internet Era 110\u003cbr\u003e\u003ci\u003eMark Surman, Executive Director, Mozilla Foundation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Meet Your New Board 123\u003cbr\u003e\u003ci\u003eLinda Davis, CEO, Center of Volunteer and Nonprofit Leadership, and David Styers, Manager of Program \u0026amp; Business Development, Presidio Institute\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Changing Technology 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Volunteer Engagement on the Social Web 137\u003cbr\u003e\u003ci\u003eAmy Sample Ward, CEO, NTEN: The Nonprofit Technology Network\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Microvolunteering for Big Impact 153\u003cbr\u003e\u003ci\u003eMike Bright, Founder, Help From Home\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Virtual Volunteering: Are We Finally Ready to Talk about Direct Service? 169\u003cbr\u003e\u003ci\u003eJayne Cravens, Consultant and Researcher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Getting the Most Out of Hackathons for Social Good 182\u003cbr\u003e\u003ci\u003eScott Henderson, CEO and Founder, Sandbox Communities\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Changing Corporate Perspectives 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 The Power and Unrealized Promise of Skilled Volunteering 197\u003cbr\u003e\u003ci\u003eMeg Garlinghouse, Director, and Alison Dorsey, Manager, LinkedIn for Good\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Partnering with Workplace Volunteer Programs 210\u003cbr\u003e\u003ci\u003eAngela Parker and Chris Jarvis, Co-Founders, Realized Worth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Becoming Powered by Pro Bono 224\u003cbr\u003e\u003ci\u003eAlethea Hannemann, Vice President of Product and National Programs, The Taproot Foundation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 How to Get the Right Pro Bono Expertise for the Job 239\u003cbr\u003e\u003ci\u003eDeirdre White, CEO, and Amanda MacArthur, VP of Global Pro Bono \u0026amp; Engagement, PYXERA Global\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Volunteering and the Future of Cause Marketing 252\u003cbr\u003e\u003ci\u003eJoe Waters, Author, Founder of SelfishGiving.com\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: Changing Strategies 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Measuring the Volunteer Program 269\u003cbr\u003e\u003ci\u003eBeth Kanter, Author and Master Trainer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 21 The New Volunteer Manager’s Toolkit 283\u003cbr\u003e\u003ci\u003eJennifer R. Bennett, CVA, Senior Manager, Education \u0026amp; Training, VolunteerMatch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 22 National Service for the Twenty-First Century 296\u003cbr\u003e\u003ci\u003eWendy Spencer, Chief Executive Officer, Corporation for National and Community Service\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 23 Service Enterprises: Strategic Human Capital Engagement 308\u003cbr\u003e\u003ci\u003eAmy Smith, Chief Strategy Officer and President of Action Networks–Points of Light, and Sue Carter Kahl, President, SMCK Consulting\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 24 Leading Big Volunteer Operations 322\u003cbr\u003e\u003ci\u003eCarla Campbell Lehn, CVA, Library Programs Consultant, California State Library\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 25 Taking Charge of Your Professional Development 334\u003cbr\u003e\u003ci\u003eKatherine H. Campbell, CVA, Executive Director of the Council for Certification in Volunteer Administration\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAfterword 349\u003cbr\u003e\u003ci\u003eRobert Egger, Founder and President of L.A. Kitchen and CForward\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAbout the Editor 353\u003c\/p\u003e \u003cp\u003eIndex 355\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVolunteerMatch \u003c\/b\u003ebelieves everyone should have the chance to make a difference. As the Web’s most popular volunteer engagement network, the organization has connected millions of people with a great place to volunteer and helped tens of thousands of organizations better leverage volunteers to create real impact. Visit www.volunteermatch.org for more information.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRobert J. Rosenthal\u003c\/b\u003e is a consultant for social change and sustainable development with more than 15 years of experience helping nonprofits, corporations and social enterprises connect with audiences, design programs, and communicate impact. Until 2014, he headed communications for VolunteerMatch, the Web's largest volunteer engagement network. Robert is an active writer and trainer, and frequently speaks to audiences about fundraising, brand building, public relations, cause marketing, social media and corporate social responsibility. He is on Twitter at @socialgoodR.\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eAn Expert-Led Guide to Transforming Volunteering for Lasting Impact\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eStriking a balance between actionable strategy and broad discussion of the issues surrounding volunteerism, \u003ci\u003eVolunteer Engagement 2.0\u003c\/i\u003e helps readers craft a volunteer program that reflects the organization's mission and approaches daily management needs with an eye toward the future.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTrack the history of volunteerism, and the social, cultural, and technological shifts that will shape its future\u003c\/li\u003e \u003cli\u003eKeep current volunteers on board, and engage more donors, supporters, and effective board members\u003c\/li\u003e \u003cli\u003eUtilize new tools and trends including social media, microvolunteering, virtual volunteering, and hackathons\u003c\/li\u003e \u003cli\u003eRecruit corporate partners, adopt skilled volunteers, and identify Pro Bono resources\u003c\/li\u003e \u003cli\u003eQuantify and evaluate a volunteer program's effectiveness, and adjust the strategy going forward\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eDistilling the latest research and insight from industry leaders, \u003ci\u003eVolunteer Engagement 2.0\u003c\/i\u003e is a must-read resource for anyone responsible for volunteer engagement, recruitment, and management. Contributors include:  \u003c\/p\u003e\u003cp\u003eGreg Baldwin\u003cbr\u003e  Jennifer R. Bennett, CVA\u003cbr\u003e  Mike Bright\u003cbr\u003e  Katherine H. Campbell, CVA\u003cbr\u003e  Carla Campbell Lehn, CVA\u003cbr\u003e  Jayne Cravens\u003cbr\u003e  Linda Davis \u0026amp; David Styers\u003cbr\u003e  Robert Egger\u003cbr\u003e  Susan J. Ellis\u003cbr\u003e  Aria Finger\u003cbr\u003e Meg Garlinghouse \u0026amp; Alison Dorsey\u003cbr\u003e Alethea Hannemann\u003cbr\u003e Scott Henderson\u003cbr\u003e Evan Hochberg \u0026amp; Mei Cobb\u003cbr\u003e Tobi Johnson, MA, CVA\u003cbr\u003e Beth Kanter\u003cbr\u003e John L. Lipp\u003cbr\u003e Kelly Moran \u0026amp; Taylor Mallia\u003cbr\u003e Angela Parker \u0026amp; Chris Jarvis\u003cbr\u003e Dr. Sarah Jane Rehnborg, CVA\u003cbr\u003e Holly Ross\u003cbr\u003e Amy Sample Ward\u003cbr\u003e Amy Smith \u0026amp; Sue Carter Kahl\u003cbr\u003e Wendy Spencer\u003cbr\u003e Beth Steinhorn\u003cbr\u003e Mark Surman\u003cbr\u003e Joe Waters\u003cbr\u003e Deirdre White \u0026amp; Amanda MacArthur  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eVolunteerMatch\u003c\/b\u003e believes everyone should have the chance to make a difference. As the Web's most popular volunteer engagement network, the organization has connected millions of people with a great place to volunteer and helped tens of thousands of organizations better leverage volunteers to create real impact. Visit www.volunteermatch.org for more information.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990462447845,"sku":"NP9781118931882","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118931882.jpg?v=1761787925","url":"https:\/\/k12savings.com\/products\/volunteer-engagement-2-0-isbn-9781118931882","provider":"K12savings","version":"1.0","type":"link"}