{"product_id":"visual-content-marketing-isbn-9781119157434","title":"Visual Content Marketing","description":"\u003cb\u003eYour ticket to generating better results through infographics\u003c\/b\u003e \u003cp\u003e\u003ci\u003eVisual Content Marketing\u003c\/i\u003e is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.\u003c\/p\u003e \u003cp\u003eUniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms.\u003c\/p\u003e \u003cp\u003eAuthor Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in \u003ci\u003eVisual Content Marketing\u003c\/i\u003e. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGenerate high-quality leads and revenue with infographics, video, data visualizations, and more\u003c\/li\u003e \u003cli\u003eIdentify the visual marketing and engagement strategies that will work for your business\u003c\/li\u003e \u003cli\u003eSource and manage talented content suppliers who will deliver on your strategic vision\u003c\/li\u003e \u003cli\u003eIntegrate eye-popping visual solutions to update your brand and achieve your business goals\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFocusing on the visual is the secret to success in the effort to win customer engagement and attention. \u003ci\u003eVisual Content Marketing\u003c\/i\u003e is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.\u003c\/p\u003e \u003cp\u003eAcknowledgements x\u003c\/p\u003e \u003cp\u003eAbout the Author xii\u003c\/p\u003e \u003cp\u003eAbout the Content xiii\u003c\/p\u003e \u003cp\u003eAbout Frame Concepts xiv\u003c\/p\u003e \u003cp\u003eDedication xv\u003c\/p\u003e \u003cp\u003eForeword xvi\u003c\/p\u003e \u003cp\u003eReferences xvii\u003c\/p\u003e \u003cp\u003ePrologue: A Call to Visual Action xviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eABOUT THE AUTHOR AND THIS BOOK\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFirst-Hand Knowledge of Communication Challenges and Visual Solution 2\u003c\/p\u003e \u003cp\u003ePresented from the Perspective of a Business Person, not a Designer 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eABOUT THIS BOOK\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Main Sections 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINTRODUCTION: NOTES FROM THE UNDERGROUND\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMy Career Life Is Symptomatic of Our Business Communication Challenges 10\u003c\/p\u003e \u003cp\u003eMy First Business Communication Lesson: Explaining the Business Value of Preventative Maintenance11\u003c\/p\u003e \u003cp\u003eAcademic Complex Communications 12\u003c\/p\u003e \u003cp\u003eCorporate Training 13\u003c\/p\u003e \u003cp\u003eWall Street 14\u003c\/p\u003e \u003cp\u003eThe Startup Laundry Machine 16\u003c\/p\u003e \u003cp\u003eA Lot at Stake with Startups 17\u003c\/p\u003e \u003cp\u003eSome Visual Light at the End of the Tunnel 19\u003c\/p\u003e \u003cp\u003eA Sketch Helps Business 20\u003c\/p\u003e \u003cp\u003eNetting It All Out 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 – WHY VISUAL SOLUTIONS FOR BUSINESS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWHY IS THERE A BUSINESS COMMUNICATION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePROBLEM?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs Business Communication Important to the Bottom Line? 26\u003c\/p\u003e \u003cp\u003eSo Why Is There a Communication Problem? 29\u003c\/p\u003e \u003cp\u003eInformation Overload 31\u003c\/p\u003e \u003cp\u003eInformation Economy 32\u003c\/p\u003e \u003cp\u003eAttention Deficit Syndrome 32\u003c\/p\u003e \u003cp\u003eInnovation Requires New Understanding 33\u003c\/p\u003e \u003cp\u003eDifferentiation in a Crowded Space Very Nuanced34\u003c\/p\u003e \u003cp\u003eOfferings Becoming Increasingly More Specialized35\u003c\/p\u003e \u003cp\u003eBuyers Have No Time 36\u003c\/p\u003e \u003cp\u003eMedia Consumption Increasingly Visual in the Media\/Consumer World 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSOLUTION: INFORMATION DESIGN\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGraphic Design Vs Information Design 40\u003c\/p\u003e \u003cp\u003eIllustration vs Information Design 41\u003c\/p\u003e \u003cp\u003eTechnical Communication Vs Information Design 42\u003c\/p\u003e \u003cp\u003eCopywriting and Stock Photo Sourcing 43\u003c\/p\u003e \u003cp\u003eSo How is Information Design Different? 43\u003c\/p\u003e \u003cp\u003eThe Ingredients of Information Design 44\u003c\/p\u003e \u003cp\u003ePencil Sketch: Driving Visual Ideation 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLEVERAGING INFORMATION DESIGN FOR BUSINESS COMMUNICATIONS: A PERFECT STORM\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Audience Already Enjoys Visual Communication in Media and Consumer ChannelS 50\u003c\/p\u003e \u003cp\u003eThe Rise of Content and Inbound Marketing 51\u003c\/p\u003e \u003cp\u003eData Analytics has Become Mainstream 52\u003c\/p\u003e \u003cp\u003eValue and Solution Selling haVE become the Norm 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE ARGUMENT FOR VISUAL-CENTRIC APPROACH\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Visual Solutions So Effective in Business Communications? 56\u003c\/p\u003e \u003cp\u003eVisuals in Business: The Psychological Argument 57\u003c\/p\u003e \u003cp\u003eVisual Solutions in Business: The Marketing Metric Argument 58\u003c\/p\u003e \u003cp\u003eVisual Solutions in Business: The Organic Argument 60\u003c\/p\u003e \u003cp\u003eOpposing the Financial (or Luxury) Argument 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 – ONBOARDING, PLANNING AND MANAGING THE VISUAL SOLUTION PROCESS \u003c\/b\u003e\u003cb\u003eSTRATEGY – SCOPING IN VISUAL SOLUTIONS TO YOUR ORGANIZATION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere to Start? 66\u003c\/p\u003e \u003cp\u003eConsiderations 67\u003c\/p\u003e \u003cp\u003eIt All Starts at Home 68\u003c\/p\u003e \u003cp\u003eOn to Content Marketing 70\u003c\/p\u003e \u003cp\u003eValidating your Approach and Your Solutions 71\u003c\/p\u003e \u003cp\u003eSales Tools 71\u003c\/p\u003e \u003cp\u003eGetting Everyone Onboard 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSELECTING VENDORS: THE LANDSCAPE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTraditional Options 76\u003c\/p\u003e \u003cp\u003eVisualizing Visual Options 76\u003c\/p\u003e \u003cp\u003eDo-It-Yourself Tools 78\u003c\/p\u003e \u003cp\u003eInfographic Freelancer 79\u003c\/p\u003e \u003cp\u003eCommunity Site of Infographic Designers 80\u003c\/p\u003e \u003cp\u003eTraditional Marketing or PR Agency 81\u003c\/p\u003e \u003cp\u003eAd Agency 82\u003c\/p\u003e \u003cp\u003eTechnical Writers 83\u003c\/p\u003e \u003cp\u003e“Explainer” Video Shop 84\u003c\/p\u003e \u003cp\u003eEvaluating Information Design Agencies 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMANAGING VENDORS: A REPEATABLE CREATIVE PROCESS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting the Best Creative Within Predictable Timelines88\u003c\/p\u003e \u003cp\u003ePre-Delivery: The Outline 90\u003c\/p\u003e \u003cp\u003eConcept Sketch: Ideation Begins 91\u003c\/p\u003e \u003cp\u003ePartial Render 94\u003c\/p\u003e \u003cp\u003eFinal Stage: Full Render 86\u003c\/p\u003e \u003cp\u003eExtending from Static to Interactive, Animation, and Data-Driven Visualization Application 97\u003c\/p\u003e \u003cp\u003eInteractive Storyboard 98\u003c\/p\u003e \u003cp\u003eAnimation Storyboard 100\u003c\/p\u003e \u003cp\u003eData-Driven Visualization Process Storyboard 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVISUAL SOLUTIONS IN BUSINESS ACTION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Short Answer Is That Visual Solutions Can Be Applied Everywhere 110\u003c\/p\u003e \u003cp\u003eA Picture Is Worth a Thousand Words 111\u003c\/p\u003e \u003cp\u003eVisual Solutions Are Being Applied Everywhere 111\u003c\/p\u003e \u003cp\u003eVisual Application Samples Category 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINFOGRAPHICS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinancial Data Innovation Lab Wants to Visually Showcase Innovation Output 116\u003c\/p\u003e \u003cp\u003eLarge Digital Media Company Needs to Shake Up Advertisers During Ad Week with Ecommerce Metrics 118\u003c\/p\u003e \u003cp\u003ePredictive Analytics Firm Uses Infographic to Debrief Analysts 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINBOUND MARKETING PROGRAMS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNetworking Vendor Scope Visual Strategy Around Their Differentiated Offering 124\u003c\/p\u003e \u003cp\u003eReputation Consultancy Gets Existing Clients to Appreciate Value of Delivered Offering 125\u003c\/p\u003e \u003cp\u003eSmall Business Health Index Iconic Design Is Integrated with Infographic Content Program 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVIDEO\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnterprise Software Animation Takes the Audience to the Sea with a Compelling Data Management Visual Animation 130\u003c\/p\u003e \u003cp\u003eClient Virtualization Gets an Animated Journey with an Infographic Bonus 131\u003c\/p\u003e \u003cp\u003eEnterprise Firm Lets Traffic Analogy Drive Data Management Research Key Findings Home with Animation 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSOLUTION PICTOGRAMS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrading Communications Platform Use Visual Pictogram to Contextualize Offering in Trading Lifecycle 136\u003c\/p\u003e \u003cp\u003eVideo Analytics Firm Applies Pictogram to Case Study Program 137\u003c\/p\u003e \u003cp\u003eNetworking Solution Company Applies Pictogram to Case Study Program 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINTERACTIVE SOLUTION PICTOGRAMS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Recruiting Platform Gets Interactive Visual Explanatory Lift 142\u003c\/p\u003e \u003cp\u003eConstruction Field Software Startup Shows Efficiencies Improvement in Visual Before and After Pictogram 143\u003c\/p\u003e \u003cp\u003eTrading Communications Platform 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDATA-DRIVEN VISUALIZATIONS AND APPLICATIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNuclear Spare Parts Division Needs to Visually Cause Their Clients to Order Spare Parts 148\u003c\/p\u003e \u003cp\u003eAn Accounting Association Celebrates 125-Year History with Tablet Data-Driven Visual Timeline 150\u003c\/p\u003e \u003cp\u003eHealthcare Managed Service Provider Trains Its Stakeholders the Best Service Delivery Framework with Visual Interactive Card Training Game 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSTARTUPS ORGANIZATIONS VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLarge Construction Projects Software Startup Engages with Interactive Pictogram 154\u003c\/p\u003e \u003cp\u003eMeeting Software Platform Startup Shows Business Inefficiencies in Traditional Meetings 155\u003c\/p\u003e \u003cp\u003eInnovative Startup for Movie Industry Showcase New Model 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAGENCY ORGANIZATION’S VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSEO Agency Leverages Infographic to Drive Their Client’s Traffic 160\u003c\/p\u003e \u003cp\u003eMarketing Automation Consultancy Automates the Understanding of Their Processes 162\u003c\/p\u003e \u003cp\u003eBranding Agency Leverages iPad Dynamic Timeline Data Visualization 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNOT FOR PROFIT ORGANIZATIONS VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChildren and Widow Charitable Organization 166\u003c\/p\u003e \u003cp\u003eArchitectural Association Showcases Value to Community 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eENTERPRISE ORGANIZATIONS VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNuclear Energy Spare Parts Provider Engages its Clients with Data-Driven Visualizations Tools 170\u003c\/p\u003e \u003cp\u003eFinancial Data Firm Showcases Financial Data Innovation with Infographic Series 172\u003c\/p\u003e \u003cp\u003eNetwork Performance Monitoring Solution Visualizes How Process Delivers Business Value 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTRAINING AND CHANGE MANAGEMENT VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaged Health Services Provider Trains Its Staff with Interactive Application 176\u003c\/p\u003e \u003cp\u003eTrading Analyst Training Agency Leverages Pictogram to Show Competency Gaps 177\u003c\/p\u003e \u003cp\u003eSales Training Consultancy Shows Transition to Solution from Product 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOPERATIONS AND SUPPORT VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCanadian Telecommunications Provider Enables Its Clients to Appreciate Its New Platform of Integrated Data Services 182\u003c\/p\u003e \u003cp\u003eData Reconciliation Offering Gets Its Clients Onboard with Integrated Visual Solution 184\u003c\/p\u003e \u003cp\u003eVideo Analytics Firm Demonstrates the Social Effect of Super Bowl Ads with Data Visualization 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSOCIAL MEDIA AND PR VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOnline Real Estate Gets on the Wall Street Journal Blog 188\u003c\/p\u003e \u003cp\u003eNew Name for California Credit Union Calls for a New Infographic Social Media Play 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRESEARCH VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnterprise Software Vendor Showcases Innovation with a Three-Part Infographic Series 192\u003c\/p\u003e \u003cp\u003eIT Hardware Provider Puts Viewer on Client Virtualization Journey 194\u003c\/p\u003e \u003cp\u003eInnovative Green Startup Showcases Energy Savings Research 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSALES AND MARKETING VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading Reputation Consultancy Markets Their Insight Workshop 200\u003c\/p\u003e \u003cp\u003eSocial Media Recruitment Platform Visualizes Steps in Sales 202\u003c\/p\u003e \u003cp\u003eNew Product Release in the Enterprise Risk Space Gets a Visual Product Brochure 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRODUCT DEVELOPMENT AND PROGRAMMERS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNuclear Spare Parts Provider Wanted to Dynamically Visualize Spare Parts 206\u003c\/p\u003e \u003cp\u003ePension Fund: Security Impact on Bottom Line 207\u003c\/p\u003e \u003cp\u003eInnovative Media Analytics Platform Unifies Online Television Metrics on One Dashboard 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCONSTRUCTION AND REAL ESTATE INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShowcasing an Innovative Tablet Construction Solution on a Tablet 212\u003c\/p\u003e \u003cp\u003eGreen Energy Startup Showcases Approach and Savings with Infographic 213\u003c\/p\u003e \u003cp\u003e214 Real Estate Infographic Goes Wall Street Journal Viral 214\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEDUCATION INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisual Engagement for Literacy Learning Application 218\u003c\/p\u003e \u003cp\u003eTablet Vendor Shows How Tablets are the Next Generation Classroom 219\u003c\/p\u003e \u003cp\u003eHigher Education Gets an ROI Visualization 220\u003c\/p\u003e \u003cp\u003e\u003cb\u003eENERGY INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDynamically Displaying Spare Parts Status 224\u003c\/p\u003e \u003cp\u003eGreen Energy Startup Showcases Approach and Savings with Infographic 225\u003c\/p\u003e \u003cp\u003eDynamically Displaying the Control Room in 3D 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFINANCIAL SERVICES VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShowcases New Trading Communication Platform 230\u003c\/p\u003e \u003cp\u003eCredit Union Drives Distinction Between a Bank and a Credit Union 231\u003c\/p\u003e \u003cp\u003eInsurance Brokers Association Showcase Their Membership in Numbers 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVISUAL SOLUTIONS FOR THE HEALTHCARE INDUSTRY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew Community-Based Delivery Model Gets Visual 236\u003c\/p\u003e \u003cp\u003eOffering Interactive Training Game to Showcase Managed Services 238\u003c\/p\u003e \u003cp\u003eDental Kits Distribution Visualization 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHR AND RECRUITING INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial and Mobile Recruiting Solution Gets Interactive and Visual 242\u003c\/p\u003e \u003cp\u003eSocial Employee Referral Program Gets a Visual Sales Slide Presentation 244\u003c\/p\u003e \u003cp\u003ePharmaceutical Merger Visually Translated into Improved Employee Experience 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIDEATION AND PRODUCT DEVELOPMENT INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinance New Credit Approval Process: Storyboarding Ideation Phase 248\u003c\/p\u003e \u003cp\u003eInnovation Lab Rolling Out New Financial Data-Driven Solutions 249\u003c\/p\u003e \u003cp\u003eCollaborative Tool Goes Through Visual Ideation Phase 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIT\/NETWORKING INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePredictive Analytics Firm Debriefs Analysts Visually 254\u003c\/p\u003e \u003cp\u003eLarge Networking Vendor Visualizes Best Practices for Setting Up Network 256\u003c\/p\u003e \u003cp\u003eIT Network Data Visualization: Top of Mind for CIOs 258\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMANAGEMENT CONSULTING INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReputation Consultancy Visualizes Results Against Bottom Line 262\u003c\/p\u003e \u003cp\u003eManagement Consulting Firm New Corporate Performance Model Gets Visualization 263\u003c\/p\u003e \u003cp\u003eMarketing Consulting Firms Gets Clients Onboard with Automation Process 264\u003c\/p\u003e \u003cp\u003eDigital Media Company Disturbs Ad Week with Infographic Series 268\u003c\/p\u003e \u003cp\u003eIndependent Film Platform Startup Shakes Things Up with Pictogram 270\u003c\/p\u003e \u003cp\u003eAnalytics Firm New User Interface Integrates TV and Online Metrics 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePHARMACEUTICAL INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e274 Large Pharmaceutical Merger Leverages Pictogram to Get Staff Onboard\u003c\/p\u003e \u003cp\u003e276 Improving Prescription Delivery with Tablets\u003c\/p\u003e \u003cp\u003e278 New Allergy Over-the-Counter Drug Gets Interactive Engagement\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePROFESSIONAL SERVICES INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Automation Firm Visualizes Its Marketing Automation Process 282\u003c\/p\u003e \u003cp\u003eArchitecture Association Poster-Foldout Shows Community Value 283\u003c\/p\u003e \u003cp\u003eAccounting Association Visually Celebrated 125th Anniversary with iPad Dynamic Visualization 284\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRESEARCH INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearch Infographic Showcases Best Practices for New Construction Network Deployment 288\u003c\/p\u003e \u003cp\u003eData Visualization Highlights Management Consulting Firm Research on New Business Performance Model 290\u003c\/p\u003e \u003cp\u003eFinancial Data Firm Small Business Health Index Research Report Gets Iconic Treatment 291\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRETAIL AND ECOMMERCE INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDigital Media Firm Visually Shakes Things Up at Ad Week Trade Show 294\u003c\/p\u003e \u003cp\u003eTablet Maker Showcases How Tablets Are Reinventing the Retail Customer Experience 296\u003c\/p\u003e \u003cp\u003eTranslating Super Bowl Ads Metrics to Social Channel Performance 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSOFTWARE INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlobal ERP Software Vendor Engages with Shipping Analogy 300\u003c\/p\u003e \u003cp\u003eLarge Enterprise Software Vendor Showcases Productivity in Cloud 302\u003c\/p\u003e \u003cp\u003eSecurity Software Vendor Shows Right Approach to Patch Management 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTECHNOLOGY INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLarge Computer Hardware Vendor Showcase Benefits of a Converged Infrastructure 308\u003c\/p\u003e \u003cp\u003eDemonstrating Business Value for Tablets 309\u003c\/p\u003e \u003cp\u003eBig Data and Social Business 310\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTELECOMMUNICATIONS INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAlaskan Telecommunications Firm Showcases an Engineering Marvel 314\u003c\/p\u003e \u003cp\u003eCanadian Data Services Firm Visually Launches it New Platform of Business Data Services 315\u003c\/p\u003e \u003cp\u003eVerizon Engages Engages with an Infographic Rich Media Ad 316\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTRAVEL INDUSTRY VISUAL SOLUTIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLarge IT Airport Solution Provider Infographic “Facts” Showcases Impressive Numbers and Innovation 320\u003c\/p\u003e \u003cp\u003eStudent Travel Agency Visually Demonstrated Differentiated Value 322\u003c\/p\u003e \u003cp\u003eCloud Services in an Airport Industry Context 323\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIN CLOSING: A SOBERING AND A POSITIVE NOTE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSobering Note 326\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003e\"As a consultant bringing transformational change to large corporations, it’s clear that there is a huge asymmetry - companies spend lots on IP, trivially little on positioning and polishing that IP. It is essentially quitting the race to meet the customer's need yards from the finish line. The ideas and the practical examples within this book is the remedy for this problem. If you have complex subject matter and an audience that needs to engage with your new approach, this book should be at your side on every project.\" \u003cb\u003eJoe Singh, Board Advisor and Operating Executive, Grace One Advisors, Inc.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"As a seasoned enterprise sales leader I know how challenging it can be to get a prospect to engage with a new offering and see the point to the innovation below the surface. This book tackles this problem head on and shows how the value in a new offering can be visually communicated so even the toughest audience gets it and engages. Every sales and marketing leader can benefit from the approaches and industry-specific visual case studies.\" \u003cb\u003eAlon Verdnikov, General Manager, Glassbox\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"More and more complex solutions are being developed through strategic partnerships between different companies and it can be a challenge to communicate the point and value of a joint solution to multiple stakeholders. This book shows how even the most complex offerings can be visually communicated so the marketplace and the staff get onboard with the vision of innovative complex solutions. More than just theory, this book provides practical guidance on how to deliver these visual projects and offers provocative visual samples across every major industry. If you need to communicate the point and value of a complex offering, you need to read this book.\" \u003cb\u003eKevin Dexter, Alliance Leader, Dun and Bradstreet\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"We are dealing with complex layers of nuanced content while communicating to the marketplace, our employees and new recruits. But at the end of the day we want our audience to get it quickly and engage with content that can be quite technical with jargon that is business-specific. By embracing the principles and learning from the visual case studies in every major industry, this book shows how one can successfully engage your audience even on the most complex content. If you have complex subject matter and tough audience to reach, you need to embrace this book.\" \u003cb\u003eLeighton Symons PhD, Senior Vice President, Two Sigma Investments\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Innovation is all the rage and now we must face head on the problem of making sure all stakeholders get the point of the innovation and are excited about its prospects. This book delivers both the theory and the practical steps on how to take your innovation and visually engage all your audiences. The fact that its filled with colorful visuals samples for all major professions and industries from startups to Fortune 500 companies makes it a very compelling read. Innovation leaders need to wake up and embrace a visual-centric approach to communications as outlined in this book.\" \u003cb\u003eHao Dinh, Innovation\u003c\/b\u003e Leader, GE\u003c\/p\u003e \u003cp\u003e\"While working with the software development group we come up very large complex trading systems for financial institutions and the success of these project is largely dependent on management, business owners and partners getting onboard with the whole point of these new systems. This book clearly shows how to make the complex intuitive and simply on one page how to get to that “ah-hah” moments for tough audiences resistant to change. All technical departments need to embrace to the approach outlined in this book for their communications with their stakeholders.\" \u003cb\u003ePeter Bulko, Fixed Income Risk and Analytics, Royal Bank Securities\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e   \u003cp\u003e\u003cb\u003eSTEPHEN GAMBLE\u003c\/b\u003e is the CEO and founder of Frame Concepts, a visual solutions company that provides business-driven visual solutions for some of the most innovative and demanding clients in the world.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Framework for Picturing Your Business Solutions in Infographics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eVisual Content Marketing\u003c\/i\u003e demystifies the explosive and wildly successful trend driving real business value by amplifying business communications with infographics, interactive pictograms, animations, and data-driven visualizations. \u003c\/p\u003e\u003cp\u003eWinning customer engagement and attention hinges on outstanding visual content, and in this authoritative guide by visual marketing solutions leader, Stephen Gamble, you become fully immersed in a lively mix of narrative and infographics explaining why visual solutions have emerged as steady contributors to achieving bottom-line business goals. He walks you through a logical framework for taking a visual-centric view of your business, including scoping a visual project, getting your team on board, and how to choose and manage a vendor. This book becomes part of your ongoing development and sets your course for growth by sharing imaginative, revenue-generating examples you can emulate and build on with the accompanying insider's perspective on why each one works the way it does. With this turnkey process for fleshing out the important information in your message, you can: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMatch the best visual marketing and engagement strategies with your business goals and values\u003c\/li\u003e \u003cli\u003eUpdate and refresh your brand with memorable, informative, and shareable visual solutions\u003c\/li\u003e \u003cli\u003eReference an industry-specific collection of remarkable examples of visualizations from real businesses leading the way in visual communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf your business relies on conversions, lead generation, and revenue expansion, you need \u003ci\u003eVisual Content Marketing.\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990457794789,"sku":"NP9781119157434","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119157434.jpg?v=1761787907","url":"https:\/\/k12savings.com\/products\/visual-content-marketing-isbn-9781119157434","provider":"K12savings","version":"1.0","type":"link"}