{"product_id":"viral-loop-isbn-9781401323493","title":"Viral Loop","description":"\u003cb\u003eHere's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a \"viral loop\" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. \u003cbr\u003e\u003cbr\u003e In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people \u003ci\u003ereally\u003c\/i\u003e want, so much so that their customers happily spread the word about their product for them. \u003cbr\u003e\u003cbr\u003e All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. \u003ci\u003eViral Loop\u003c\/i\u003e is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":44893678862565,"sku":"NP9781401323493","price":25.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/products\/viral-loop-isbn-9781401323493","provider":"K12savings","version":"1.0","type":"link"}