{"product_id":"value-drivers-mass-market-isbn-9780471861218","title":"Value Drivers, Mass Market","description":"Mark C. Scott value drivers How does my company actually work? How do I become a better manager? How can I fit these pieces together to get ahead? The Manager's Guide to Driving Corporate Value Creation These questions are answered in this book. Mark Scott has created an easy-to-understand visual framework and the practical tools that will enhance any manager's performance. He teaches you how to recognize what your own organization does well and what it does badly. The tools provided will help you make crucial improvements in your own area of responsibility within your organization. \"In a decade where most management books wax lyrical on consulting fads for the boardroom, it focuses on the solid, unglamorous but essential ground of helping managers and employees diagnose performance and take action for themselves.\" Martin Sorrell, Chief Executive Officer, WPP Group PLC \"Effective strategy is something that is lived everyday by managers at the coal face through a continual process of analysis, learning, refinement and application. This book is a useful primer for time-pressed managers who want to know how to add value to their companies' strategies.\" Professor John Quelch, Dean, London Business School \"Our business is founded on smart, independent thinking professionals helping clients solve complex problems. Any book that can give people better tools to understand these problems is useful. Unlike many I read, this is a useful book.\" Terence M. Graunke, Chairman, Lighthouse Holdings IncDer Erfolg jedes Unternehmens steht und fällt mit der Leistung seiner Manager. \"Value Drivers\" ist ein leicht verständlicher, praktischer Leitfaden, der Ihnen hilft, Geschäftsbeziehungen innerhalb Ihres Unternehmens besser zu verstehen, Ihre Führungsaufgaben noch effektiver zu bewältigen und Ihren Kollegen stets eine Nasenlänge voraus zu sein. Mark Scott zeigt Ihnen, wie Sie erkennen können, wo die Stärken und wo die Schwächen Ihres Unternehmens liegen und liefert gleichzeitig praxiserprobte Managementtechniken zur Leistungssteigerung durch wesentliche Verbesserungen in Ihrem eigenen Aufgabenbereich. Sie sind ein Manager mit Ehrgeiz- dann ist dieses Buch ein absolutes Muß. (11\/99) \u003cp\u003eAbout the Author vii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Why are Firms in Business in the First Place? 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMission and corporate strategy\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Segmentation 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer-based segmentation\u003c\/p\u003e \u003cp\u003eSkills-based segmentation\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Ranking SBUs 22\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Corporate Strategy Revisited 30\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePortfolio strategy\u003c\/p\u003e \u003cp\u003eVertical integration\u003c\/p\u003e \u003cp\u003eHorizontal integration\u003c\/p\u003e \u003cp\u003eFinancial holding strategy\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. How Well is the Firm Doing? 44\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReturn on equity\u003c\/p\u003e \u003cp\u003eCash flow\u003c\/p\u003e \u003cp\u003eProductivity\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Understanding the Market Context 54\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCompetition: differentiation versus low costs\u003c\/p\u003e \u003cp\u003eThe market model\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Core Competencies 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValue chain strategy\u003c\/p\u003e \u003cp\u003eOperations strategy\u003c\/p\u003e \u003cp\u003eMarketing, sales and service strategy\u003c\/p\u003e \u003cp\u003eInnovation strategy\u003c\/p\u003e \u003cp\u003eFinancial strategy\u003c\/p\u003e \u003cp\u003eHuman resource strategy\u003c\/p\u003e \u003cp\u003eInformation technology strategy\u003c\/p\u003e \u003cp\u003eLobbying position with government\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Core Competencies Revisited 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Back to Corporate Strategy 224\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCorporate structures\u003c\/p\u003e \u003cp\u003eRole of management\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Back to the Bottom Line 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCalculating future cash flows\u003c\/p\u003e \u003cp\u003eValuing cash flows\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Conclusion 242\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix 1: Benchmarking 244\u003c\/p\u003e \u003cp\u003eAppendix 2: Where Do You Get the Data? 247\u003c\/p\u003e \u003cp\u003eSelect Bibliography 250\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMark C. Scott\u003c\/b\u003e is Executive Vice President of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He formerly held the same position at Lighthouse Global Network, a global marketing services group. He was previously an Operations Director at WPP Group plc and prior to this has worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is the author of \u003ci\u003eValue Drivers and Reinspiring the Corporation\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eMark C. Scott value drivers How does my company actually work? How do I become a better manager? How can I fit these pieces together to get ahead? The Manager's Guide to Driving Corporate Value Creation These questions are answered in this book. Mark Scott has created an easy-to-understand visual framework and the practical tools that will enhance any manager's performance. He teaches you how to recognize what your own organization does well and what it does badly. The tools provided will help you make crucial improvements in your own area of responsibility within your organization.\u003c\/p\u003e \u003cp\u003e\"In a decade where most management books wax lyrical on consulting fads for the boardroom, it focuses on the solid, unglamorous but essential ground of helping managers and employees diagnose performance and take action for themselves.\"\u003cbr\u003e—\u003cb\u003eMartin Sorrell\u003c\/b\u003e, Chief Executive Officer, WPP Group PLC\u003c\/p\u003e \u003cp\u003e\"Effective strategy is something that is lived everyday by managers at the coal face through a continual process of analysis, learning, refinement and application. This book is a useful primer for time-pressed managers who want to know how to add value to their companies' strategies.\"\u003cbr\u003e—\u003cb\u003eProfessor John Quelch\u003c\/b\u003e, Dean, London Business School\u003c\/p\u003e \u003cp\u003e\"Our business is founded on smart, independent thinking professionals helping clients solve complex problems. Any book that can give people better tools to understand these problems is useful. Unlike many I read, this is a useful book.\"\u003cbr\u003e—\u003cb\u003eTerence M. Graunke\u003c\/b\u003e, Chairman, Lighthouse Holdings Inc\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990445572325,"sku":"NP9780471861218","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471861218.jpg?v=1761787858","url":"https:\/\/k12savings.com\/products\/value-drivers-mass-market-isbn-9780471861218","provider":"K12savings","version":"1.0","type":"link"}