{"product_id":"understanding-color-isbn-9781118920787","title":"Understanding Color","description":"\u003cp\u003e\u003cb\u003eTHE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation\u003c\/li\u003e \u003cli\u003eApply the most-up-to-date information on digital color to your projects\u003c\/li\u003e \u003cli\u003eAddress issues involved when colors must be translated from one medium to another\u003c\/li\u003e \u003cli\u003eTroubleshoot and overcome today's most common challenges of working with color\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFull-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.\u003c\/p\u003e \u003cp\u003ePreface XIII\u003c\/p\u003e \u003cp\u003eAcknowledgments XV\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 An Introduction to Color Study\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Experience of Color 1\u003c\/p\u003e \u003cp\u003eColor Awareness 3\u003c\/p\u003e \u003cp\u003eThe Uses of Color 6\u003c\/p\u003e \u003cp\u003eColor- Order Systems 9\u003c\/p\u003e \u003cp\u003eColor Study 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Little Light on the Subject\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLight 16\u003c\/p\u003e \u003cp\u003eAdditive Color: Mixing Light 19\u003c\/p\u003e \u003cp\u003eLamps 20\u003c\/p\u003e \u003cp\u003eLamp Types 22\u003c\/p\u003e \u003cp\u003eSpecial Purpose Lamps 25\u003c\/p\u003e \u003cp\u003eFalse Promise: Full- Spectrum Lighting 26\u003c\/p\u003e \u003cp\u003eLighting Level 26\u003c\/p\u003e \u003cp\u003eVision 27\u003c\/p\u003e \u003cp\u003eThe Illuminant Mode of Vision 27\u003c\/p\u003e \u003cp\u003eThe Object Mode of Vision 28\u003c\/p\u003e \u003cp\u003eModifying Light: Colorants 28\u003c\/p\u003e \u003cp\u003eLamps and Color Rendition 31\u003c\/p\u003e \u003cp\u003eThe Color Rendering Index 32\u003c\/p\u003e \u003cp\u003eMetamerism and Matching 32\u003c\/p\u003e \u003cp\u003eModifying Light: Surface 33\u003c\/p\u003e \u003cp\u003eTransparent, Opaque, and Translucent 36\u003c\/p\u003e \u003cp\u003eIridescence 37\u003c\/p\u003e \u003cp\u003eLuminosity 38\u003c\/p\u003e \u003cp\u003eIndirect Light, Indirect Color 38\u003c\/p\u003e \u003cp\u003eFilters 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Human Element\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Sensation of Color 43\u003c\/p\u003e \u003cp\u003eThreshold 44\u003c\/p\u003e \u003cp\u003eIntervals 45\u003c\/p\u003e \u003cp\u003eThe Perception of Color 48\u003c\/p\u003e \u003cp\u003ePhysiology: Responding to Light 50\u003c\/p\u003e \u003cp\u003eHealing and Color 53\u003c\/p\u003e \u003cp\u003eSynaesthesia 53\u003c\/p\u003e \u003cp\u003ePsychology: Responding to Light 54\u003c\/p\u003e \u003cp\u003eNaming Colors 55\u003c\/p\u003e \u003cp\u003eColor As Language: From Name to Meaning 56\u003c\/p\u003e \u003cp\u003eImpressional Color 60\u003c\/p\u003e \u003cp\u003eColor As Words Alone 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Vocabulary of Color\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHue 64\u003c\/p\u003e \u003cp\u003eThe Artists’ Spectrum 66\u003c\/p\u003e \u003cp\u003ePrimary, Secondary, and Intermediate Colors 67\u003c\/p\u003e \u003cp\u003eSaturated Color 68\u003c\/p\u003e \u003cp\u003eOther Spectrums, Other Primaries 68\u003c\/p\u003e \u003cp\u003eChromatic Scales 70\u003c\/p\u003e \u003cp\u003eComplementary Colors 70\u003c\/p\u003e \u003cp\u003eCool and Warm Colors 72\u003c\/p\u003e \u003cp\u003eAnalogous Colors 73\u003c\/p\u003e \u003cp\u003eTertiary Colors: Chromatic Neutrals 74\u003c\/p\u003e \u003cp\u003eBlack, White, and Gray 75\u003c\/p\u003e \u003cp\u003eValue 75\u003c\/p\u003e \u003cp\u003ePure Hues and Value 76\u003c\/p\u003e \u003cp\u003eTints and Shades 76\u003c\/p\u003e \u003cp\u003eMonochromatic Value Scales 77\u003c\/p\u003e \u003cp\u003eComparing Value in Different Hues 79\u003c\/p\u003e \u003cp\u003eLine 80\u003c\/p\u003e \u003cp\u003eValue and Image 80\u003c\/p\u003e \u003cp\u003eTransposing Image 82\u003c\/p\u003e \u003cp\u003eSaturation 83\u003c\/p\u003e \u003cp\u003eSaturation: Diluting Hues with Gray 85\u003c\/p\u003e \u003cp\u003eSaturation: Diluting Hues with the Complement 86\u003c\/p\u003e \u003cp\u003eTheoretical Gray 87\u003c\/p\u003e \u003cp\u003eTone 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Instability of Colors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Instability of Colors 91\u003c\/p\u003e \u003cp\u003eColor Composition 92\u003c\/p\u003e \u003cp\u003eGround and Carried Colors 93\u003c\/p\u003e \u003cp\u003ePlacement and Color Change 95\u003c\/p\u003e \u003cp\u003eEquilibrium 95\u003c\/p\u003e \u003cp\u003eSimultaneous Contrast 96\u003c\/p\u003e \u003cp\u003eAfterimage and Contrast Reversal 98\u003c\/p\u003e \u003cp\u003eComplementary Contrast 100\u003c\/p\u003e \u003cp\u003eGround Subtraction 102\u003c\/p\u003e \u003cp\u003eColor and Area: Small, Medium, Large 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Illusion and Impression\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eColor Illusions 108\u003c\/p\u003e \u003cp\u003eThe Illusion of Depth 108\u003c\/p\u003e \u003cp\u003eSpatial Effects of Colors 111\u003c\/p\u003e \u003cp\u003eTransparence Illusion 115\u003c\/p\u003e \u003cp\u003eFluting 117\u003c\/p\u003e \u003cp\u003eVibration 118\u003c\/p\u003e \u003cp\u003eVanishing Boundaries 120\u003c\/p\u003e \u003cp\u003eLuminosity 120\u003c\/p\u003e \u003cp\u003eBezold Effect 122\u003c\/p\u003e \u003cp\u003eOptical Mixes 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Color Theory: A Brief History\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting the Stage 126\u003c\/p\u003e \u003cp\u003eThe Beginnings of Color Theory 127\u003c\/p\u003e \u003cp\u003eColor and Controversy 132\u003c\/p\u003e \u003cp\u003eThe Scientific Model: Color Gets Organized 134\u003c\/p\u003e \u003cp\u003eColor by the Numbers 138\u003c\/p\u003e \u003cp\u003eA New Perspective 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Color Harmony\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Search of Beauty 145\u003c\/p\u003e \u003cp\u003eIntervals and Harmony 147\u003c\/p\u003e \u003cp\u003eHue and Harmony 149\u003c\/p\u003e \u003cp\u003eMajor and Minor Themes 150\u003c\/p\u003e \u003cp\u003eValue and Harmony 151\u003c\/p\u003e \u003cp\u003eSaturation and Harmony 153\u003c\/p\u003e \u003cp\u003eOn Beyond Harmony: Dissonant Colors 156\u003c\/p\u003e \u003cp\u003eThe X- tra Factor: Surface and Harmony 157\u003c\/p\u003e \u003cp\u003eSome Harmonious Conclusions 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Tools of the Trade: Color in Product and Print\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s the Real Thing: Color in Product and Print 162\u003c\/p\u003e \u003cp\u003eDesign Media 166\u003c\/p\u003e \u003cp\u003eArtists’ Media 166\u003c\/p\u003e \u003cp\u003eSubtractive Mixing: Pure Hues 169\u003c\/p\u003e \u003cp\u003eSubtractive Mixing: Muted Hues 171\u003c\/p\u003e \u003cp\u003eTinting Strength 172\u003c\/p\u003e \u003cp\u003eColor Printing: Process Colors 172\u003c\/p\u003e \u003cp\u003eColor Printing: Spot Colors 176\u003c\/p\u003e \u003cp\u003eScreen and Block Printing 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Medium of Light\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImages of Light 180\u003c\/p\u003e \u003cp\u003eLost in Translation 181\u003c\/p\u003e \u003cp\u003eThe Screen Display 183\u003c\/p\u003e \u003cp\u003eColor Display Modes 186\u003c\/p\u003e \u003cp\u003eColor Management 189\u003c\/p\u003e \u003cp\u003eColor on the Web 195\u003c\/p\u003e \u003cp\u003eWeb Color Coding 197\u003c\/p\u003e \u003cp\u003eEmerging Media: E- Ink 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Business of Color\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Color Industries 204\u003c\/p\u003e \u003cp\u003eColorants 205\u003c\/p\u003e \u003cp\u003eColor Sampling 205\u003c\/p\u003e \u003cp\u003eColor Forecasting 206\u003c\/p\u003e \u003cp\u003eColor Consulting 208\u003c\/p\u003e \u003cp\u003eColor and Product Identity 209\u003c\/p\u003e \u003cp\u003ePalettes 211\u003c\/p\u003e \u003cp\u003eTraditional Colors, Document Colors 212\u003c\/p\u003e \u003cp\u003ePalettes and the Past 214\u003c\/p\u003e \u003cp\u003eColor Becomes Fashion 215\u003c\/p\u003e \u003cp\u003eColor Cycles: A Modern History 216\u003c\/p\u003e \u003cp\u003eToday and Tomorrow 218\u003c\/p\u003e \u003cp\u003eGlossary 221\u003c\/p\u003e \u003cp\u003eBibliography 237\u003c\/p\u003e \u003cp\u003eIndex 243\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eLINDA HOLTZSCHUE\u003c\/b\u003e is principal at Linda Holtzschue and Associates, an interior design firm based in New York City. She taught color theory and related courses at the Fashion Institute of Technology and Parsons School of Design, where she served as Assistant Dean. Her work has appeared in \u003ci\u003eNew York Times Magazine\u003c\/i\u003e and\u003ci\u003e Better Homes and Gardens.\u003c\/i\u003e    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnderstanding Color\u003c\/i\u003e is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eContribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation\u003c\/li\u003e \u003cli\u003eApply the most-up-to-date information on digital color to your projects\u003c\/li\u003e \u003cli\u003eAddress issues involved when colors must be translated from one medium to another\u003c\/li\u003e \u003cli\u003eTroubleshoot and overcome today's most common challenges of working with color\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFull-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, \u003ci\u003eUnderstanding Color\u003c\/i\u003e helps you gain a deep and discriminating awareness of color.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990428238053,"sku":"NP9781118920787","price":59.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118920787.jpg?v=1761787787","url":"https:\/\/k12savings.com\/products\/understanding-color-isbn-9781118920787","provider":"K12savings","version":"1.0","type":"link"}