{"product_id":"understanding-color-an-introduction-for-designers-isbn-9781394186723","title":"Understanding Color: An Introduction for Designers","description":"\u003cp\u003eToday’s business world relies on effective use of color to promote its products, both tangible goods and images. \u003ci\u003eUnderstanding Color\u003c\/i\u003e has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today’s courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetailed treatment of color illusions and special effects\u003c\/li\u003e\n\u003cli\u003e Coverage of the impact of new light sources on color perception\u003c\/li\u003e\n\u003cli\u003eExplanation of different digital display modes in presenting color\u003c\/li\u003e\n\u003cli\u003eA companion website including a downloadable workbook\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFrom theory and practical implementation to business and marketing aspects, \u003ci\u003eUnderstanding Color\u003c\/i\u003e is ideal for students and instructors in schools of art and design. \u003c\/p\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Role of Color in Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Role of Color in Design 1\u003c\/p\u003e \u003cp\u003eColor as Language 2\u003c\/p\u003e \u003cp\u003eCulture, Color, and Time 3\u003c\/p\u003e \u003cp\u003eColor, Form, and Arrangement: Communication without Words 4\u003c\/p\u003e \u003cp\u003eClothing and Color: Social Messaging 6\u003c\/p\u003e \u003cp\u003eColor Coding 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 An Introduction to Color Study\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Experience of Color 11\u003c\/p\u003e \u003cp\u003eColor Awareness 11\u003c\/p\u003e \u003cp\u003eThe Uses of Color 14\u003c\/p\u003e \u003cp\u003eColor-Order Systems 16\u003c\/p\u003e \u003cp\u003eColor Study 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 A Little Light on The Subject\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLight 23\u003c\/p\u003e \u003cp\u003eLight Sources 24\u003c\/p\u003e \u003cp\u003eModifying Light 26\u003c\/p\u003e \u003cp\u003eAdditive Color: Mixing Light 30\u003c\/p\u003e \u003cp\u003eSubtractive Color 31\u003c\/p\u003e \u003cp\u003eColorants 31\u003c\/p\u003e \u003cp\u003eMan-made Light Sources: Past, Present, and the Future at a Crossroad 34\u003c\/p\u003e \u003cp\u003eColor Temperature 36\u003c\/p\u003e \u003cp\u003eMetamerism and Matching 38\u003c\/p\u003e \u003cp\u003eModifying Light: Surface 38\u003c\/p\u003e \u003cp\u003eTransparent, Opaque, and Translucent 40\u003c\/p\u003e \u003cp\u003eIridescence 41\u003c\/p\u003e \u003cp\u003eLuminosity 42\u003c\/p\u003e \u003cp\u003eIndirect Light, Indirect Color 42\u003c\/p\u003e \u003cp\u003eModifying Light: Filters 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Vocabulary of Color\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHue 46\u003c\/p\u003e \u003cp\u003eThe Artists’ Spectrum 47\u003c\/p\u003e \u003cp\u003ePrimary, Secondary, and Intermediate Colors 48\u003c\/p\u003e \u003cp\u003eSaturated Color 49\u003c\/p\u003e \u003cp\u003eOther Spectrums, Other Primaries 49\u003c\/p\u003e \u003cp\u003eChromatic Scales 50\u003c\/p\u003e \u003cp\u003eCool and Warm Colors 50\u003c\/p\u003e \u003cp\u003eAnalogous Colors 51\u003c\/p\u003e \u003cp\u003eComplementary Colors 52\u003c\/p\u003e \u003cp\u003eTertiary Colors: Chromatic Neutrals 53\u003c\/p\u003e \u003cp\u003eBlack, White, Gray 54\u003c\/p\u003e \u003cp\u003eValue 55\u003c\/p\u003e \u003cp\u003eTints and Shades 59\u003c\/p\u003e \u003cp\u003eMonochromatic Value Scales 60\u003c\/p\u003e \u003cp\u003eComparing Value in Different Hues 60\u003c\/p\u003e \u003cp\u003eSaturation 62\u003c\/p\u003e \u003cp\u003eTheoretical Gray 65\u003c\/p\u003e \u003cp\u003eTone 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Human Element\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Sensation of Color 67\u003c\/p\u003e \u003cp\u003eVision: Responding to Light 67\u003c\/p\u003e \u003cp\u003eThreshold 69\u003c\/p\u003e \u003cp\u003eIntervals 69\u003c\/p\u003e \u003cp\u003eThe Perception of Color 72\u003c\/p\u003e \u003cp\u003ePhysiological Responses to Light 73\u003c\/p\u003e \u003cp\u003eHealing and Color 74\u003c\/p\u003e \u003cp\u003eSynaesthesia 75\u003c\/p\u003e \u003cp\u003ePsychology: Responding to Light 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Instability of Colors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Instability of Colors 77\u003c\/p\u003e \u003cp\u003eColor Composition 78\u003c\/p\u003e \u003cp\u003eGround and Carried Colors 78\u003c\/p\u003e \u003cp\u003ePlacement and Color Change 79\u003c\/p\u003e \u003cp\u003eEquilibrium 80\u003c\/p\u003e \u003cp\u003eSimultaneous Contrast 81\u003c\/p\u003e \u003cp\u003eAfterimage and Contrast Reversal 82\u003c\/p\u003e \u003cp\u003eComplementary Contrast 83\u003c\/p\u003e \u003cp\u003eGround Subtraction 85\u003c\/p\u003e \u003cp\u003eColor and Area: Small, Medium, Large 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Illusion and Impression\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eColor Illusions 90\u003c\/p\u003e \u003cp\u003eThe Illusion of Depth 90\u003c\/p\u003e \u003cp\u003eSpatial Effects of Colors 92\u003c\/p\u003e \u003cp\u003eTransparence Illusion 94\u003c\/p\u003e \u003cp\u003eFluting 96\u003c\/p\u003e \u003cp\u003eVibration 97\u003c\/p\u003e \u003cp\u003eVanishing Boundaries 98\u003c\/p\u003e \u003cp\u003eLuminosity 98\u003c\/p\u003e \u003cp\u003eBezold Effect 99\u003c\/p\u003e \u003cp\u003eOptical Mixes 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Color Theory: A Brief History\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Mystery of Color 103\u003c\/p\u003e \u003cp\u003eSetting the Stage 103\u003c\/p\u003e \u003cp\u003eThe Beginnings of Color Theory 104\u003c\/p\u003e \u003cp\u003eColor and Controversy 107\u003c\/p\u003e \u003cp\u003eThe Scientific Model: Color Gets Organized 108\u003c\/p\u003e \u003cp\u003eColor by Numbers 111\u003c\/p\u003e \u003cp\u003eA New Perspective 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Color Harmony\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Search of Beauty 115\u003c\/p\u003e \u003cp\u003eIntervals and Harmony 116\u003c\/p\u003e \u003cp\u003eHue and Harmony 117\u003c\/p\u003e \u003cp\u003eMajor and Minor Themes 118\u003c\/p\u003e \u003cp\u003eValue and Harmony 118\u003c\/p\u003e \u003cp\u003eSaturation and Harmony 120\u003c\/p\u003e \u003cp\u003eOn Beyond Harmony: Dissonant Colors 121\u003c\/p\u003e \u003cp\u003eThe X-Tra Factor: Surface and Harmony 121\u003c\/p\u003e \u003cp\u003eSome Harmonious Conclusions 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Tools of the Trade: Color in Product and Print\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s the Real Thing: Color on Product and Print 124\u003c\/p\u003e \u003cp\u003eDesign Media 125\u003c\/p\u003e \u003cp\u003eArtists’ Media 126\u003c\/p\u003e \u003cp\u003eSubtractive Mixing 127\u003c\/p\u003e \u003cp\u003eMuted Hues 128\u003c\/p\u003e \u003cp\u003eTinting Strength 129\u003c\/p\u003e \u003cp\u003eColor Printing 129\u003c\/p\u003e \u003cp\u003eSpot Colors 131\u003c\/p\u003e \u003cp\u003eScreen and Block Printing 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Medium of Light\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImages of Light 133\u003c\/p\u003e \u003cp\u003eLost in Translation 135\u003c\/p\u003e \u003cp\u003eThe Screen Display 137\u003c\/p\u003e \u003cp\u003eColor Display Modes 139\u003c\/p\u003e \u003cp\u003eColor Management 140\u003c\/p\u003e \u003cp\u003eColor on the Web 143\u003c\/p\u003e \u003cp\u003eWeb Color Coding 144\u003c\/p\u003e \u003cp\u003eEmerging Media: E-Ink 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The Business of Color\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Color Industries 149\u003c\/p\u003e \u003cp\u003eColor Sampling 151\u003c\/p\u003e \u003cp\u003eColor Forecasting 151\u003c\/p\u003e \u003cp\u003eColor Consulting 153\u003c\/p\u003e \u003cp\u003eColor and Product Identity 156\u003c\/p\u003e \u003cp\u003ePalettes, Color Cycles, and History 158\u003c\/p\u003e \u003cp\u003eTraditional and Document Colors 160\u003c\/p\u003e \u003cp\u003eInfluences on Palettes 162\u003c\/p\u003e \u003cp\u003eGlossary 165\u003c\/p\u003e \u003cp\u003eBibliography 177\u003c\/p\u003e \u003cp\u003eIndex 181\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLinda Holtzschue\u003c\/b\u003e is Principal of Linda Holtzschue and Associates, a New York City-based interior design firm. She taught color theory and other courses at the Fashion Institute of Technology and the Parsons School of Design, where she also served as an assistant dean. Her work has been featured in the \u003ci\u003eNew York Times Magazine\u003c\/i\u003e and has appeared in \u003ci\u003eBetter Homes and Gardens\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003eToday’s business world relies on effective use of color to promote its products, both tangible goods and images. \u003ci\u003eUnderstanding Color\u003c\/i\u003e has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today’s courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetailed treatment of color illusions and special effects\u003c\/li\u003e\n\u003cli\u003e Coverage of the impact of new light sources on color perception\u003c\/li\u003e\n\u003cli\u003eExplanation of different digital display modes in presenting color\u003c\/li\u003e\n\u003cli\u003eA companion website including a downloadable workbook\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFrom theory and practical implementation to business and marketing aspects, \u003ci\u003eUnderstanding Color\u003c\/i\u003e is ideal for students and instructors in schools of art and design.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990428401893,"sku":"NP9781394186723","price":79.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394186723.jpg?v=1761787787","url":"https:\/\/k12savings.com\/products\/understanding-color-an-introduction-for-designers-isbn-9781394186723","provider":"K12savings","version":"1.0","type":"link"}