{"product_id":"unbiased-investor-isbn-9781394150083","title":"Unbiased Investor","description":"\u003cp\u003e\u003cb\u003eMake better financial choices, reduce money anxiety, and grow your wealth\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eUnbiased Investor: Reduce Financial Stress and Keep More of Your Money\u003c\/i\u003e, Portfolio Manager at CIBC World Markets, Coreen Sol, delivers an inspiring and illuminating roadmap to investing success. In the book, you’ll explore the behavioral and psychological roadblocks to achieving optimal results from your portfolio and the strategies you can use to overcome them. You’ll learn to focus on basic economic principles—rather than harmful psychological biases—to reduce financial stress and reliably grow wealth. \u003c\/p\u003e\u003cp\u003eThe book also shows you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eRecognize the decision-making shortcuts (heuristics) we use to navigate and understand the world around us\u003c\/li\u003e \u003cli\u003eAvoid counter-productive and ineffective risk-management strategies that decrease returns \u003ci\u003ewithout\u003c\/i\u003e mitigating risk\u003c\/li\u003e \u003cli\u003eConsider your own financial goals, personal preferences, and skills in the creation of a strategy to make good financial choices, consistently\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA powerful and easy-to-follow handbook for everyday investors, \u003ci\u003eUnbiased Investor\u003c\/i\u003e shows readers from all kinds of background the foundational, straightforward behaviors and habits we need to embrace to realize financial security. \u003c\/p\u003e\u003cp\u003eIntroduction: The Path of Least Resistance 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Making Sense of What You See 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnchoring: An Invisible Hand 9\u003c\/p\u003e \u003cp\u003eRepresentativeness: If It Walks Like a Duck 15\u003c\/p\u003e \u003cp\u003eMoney Illusion: The Rule of 72 and the Risk of Inflation 20\u003c\/p\u003e \u003cp\u003eRecency Effect: A Clear and Present Danger 23\u003c\/p\u003e \u003cp\u003eReversion to the Mean: That Makes Sense but Doesn’t Answer Anything 27\u003c\/p\u003e \u003cp\u003eAvailability Bias and Distortion: Overestimating What You Can Easily Recall 29\u003c\/p\u003e \u003cp\u003eFamiliarity Bias: Recognizing a Stranger 31\u003c\/p\u003e \u003cp\u003eProportional Money Effect: Why We Save Pennies Only to Neglect Dollars 35\u003c\/p\u003e \u003cp\u003eMental Accounting: Pigeonholing Money 37\u003c\/p\u003e \u003cp\u003eEndowment Effect: Loyalty Reward Points are Not Free Money 40\u003c\/p\u003e \u003cp\u003eStatus Quo Bias: The Influence of Inertia 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Controlling Risk 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConservativism: Close but No Cigar 49\u003c\/p\u003e \u003cp\u003eGambler’s Fallacy: Heads or Tails? 51\u003c\/p\u003e \u003cp\u003ePossibility and Certainty Effect: A Bird in the Hand Is Worth Two in the Bush 52\u003c\/p\u003e \u003cp\u003eHouse Money and Break-Even Effect: What Just Happened? 56\u003c\/p\u003e \u003cp\u003eDisposition Effect: The Worst Time to Lock in a Profit 59\u003c\/p\u003e \u003cp\u003eLoss Aversion and False Risk Control: Ante Up! 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Wanting To Be Right 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverconfidence: We All Can’t Be Above Average 65\u003c\/p\u003e \u003cp\u003eHindsight Bias Is Convincing: I Knew It! 69\u003c\/p\u003e \u003cp\u003eCognitive Dissonance: The Grapes Were Sour Anyway 71\u003c\/p\u003e \u003cp\u003eConfirmation Bias: Buying and Selling a Boat 73\u003c\/p\u003e \u003cp\u003eAvailability Bias, Recency Effect, and Real Estate: House Prices Always Rise, Right? 76\u003c\/p\u003e \u003cp\u003eSunk Cost: Why Camping Seems Affordable 81\u003c\/p\u003e \u003cp\u003eBarnum and Forer Effect: A Fool Is Born Every Minute 86\u003c\/p\u003e \u003cp\u003eLoss Aversion Undermines Your Beliefs: Trading Money for Sleep 89\u003c\/p\u003e \u003cp\u003eHerd Mentality: Consensus Hurts Performance 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Developing Your Personal Economic Values 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Commit to the Eight Steps? 99\u003c\/p\u003e \u003cp\u003ePersonal Economic Values Workbook 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Adopting Unbiased Habits 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Point of Impact 113\u003c\/p\u003e \u003cp\u003eDon’t Take It Personally 117\u003c\/p\u003e \u003cp\u003eQuantify Your Returns 119\u003c\/p\u003e \u003cp\u003eKeep a Journal of Investment Decisions 121\u003c\/p\u003e \u003cp\u003eThe Power of SMT 122\u003c\/p\u003e \u003cp\u003eNegotiations 124\u003c\/p\u003e \u003cp\u003eJust Pick One 125\u003c\/p\u003e \u003cp\u003eAutomate, Outsource, and Schedule 127\u003c\/p\u003e \u003cp\u003eStop Checking Your Investments 130\u003c\/p\u003e \u003cp\u003eEstablish Investment Constraints 133\u003c\/p\u003e \u003cp\u003eStick to Your Plan 134\u003c\/p\u003e \u003cp\u003eReframing Decisions 135\u003c\/p\u003e \u003cp\u003eNo Safety in Numbers 136\u003c\/p\u003e \u003cp\u003eMoney Doesn’t Care Where It Came From 137\u003c\/p\u003e \u003cp\u003eCraft Your Personal Investment Policy Statement (IPS) 138\u003c\/p\u003e \u003cp\u003eI Knew-It-All-the-Time 145\u003c\/p\u003e \u003cp\u003eCut Your Losses 147\u003c\/p\u003e \u003cp\u003eTrees Don’t Reach the Sky 148\u003c\/p\u003e \u003cp\u003eIn the Absence of Research 151\u003c\/p\u003e \u003cp\u003eBe Average 153\u003c\/p\u003e \u003cp\u003eThe Unbiased Habit Checklist 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 What An Investment Advisor Can and Cannot Do 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Bottom Line 161\u003c\/p\u003e \u003cp\u003eBull Markets and DIY 161\u003c\/p\u003e \u003cp\u003eIs Passive Investing a Silver Bullet? 166\u003c\/p\u003e \u003cp\u003eIntuition 169\u003c\/p\u003e \u003cp\u003eAvoiding Hindsight Bias with Training 172\u003c\/p\u003e \u003cp\u003eWhen to Trust Expert Investment Advice 175\u003c\/p\u003e \u003cp\u003eKnow What You Don’t Know 177\u003c\/p\u003e \u003cp\u003eBias Resistance 179\u003c\/p\u003e \u003cp\u003ePortfolio Abandonment 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Can Money Buy You Happiness? 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHappiness, Work, and Retirement 186\u003c\/p\u003e \u003cp\u003eHappiness and Spending Money 191\u003c\/p\u003e \u003cp\u003eHappiness and Gluttony 194\u003c\/p\u003e \u003cp\u003eHealth, Happiness, and Your Money 198\u003c\/p\u003e \u003cp\u003eHow Much Is Enough? 200\u003c\/p\u003e \u003cp\u003eNotes 205\u003c\/p\u003e \u003cp\u003eIndex 209\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCOREEN SOL,\u003c\/b\u003e Chartered Financial Analyst, has helped investors avoid the impact of behavioral bias during extreme market events for more than three decades. She brings a unique view that combines an academic perspective with a compassionate understanding of how people feel about money in the real world. Coreen is a former adjunct professor at the University of British Columbia Okanagan, manages a private wealth practice in British Columbia, Canada, and sits as a director on the board of CFA Societies Canada, an advocacy organization for investment integrity.    \u003c\/p\u003e\u003cp\u003eThe world of investing is riddled with noise. Television personalities bark out their latest “hot tip.” Your neighbor rants about his recent foray into crypto. And the newest investing obsessions on social media promises the next winning scheme. How is the everyday investor expected to navigate conflicting ideas? If you’ve sold an investment at the wrong time, held onto a stock thinking it would rebound, or regretted an investment decision in hindsight, you’re in good company.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eUnbiased Investor: Reduce Financial Stress and Keep More of Your Money\u003c\/i\u003e, Portfolio Manager, Coreen Sol, delivers an insightful and practical roadmap to reach financial success. In the book, you’ll explore the psychological obstacles that all investors face, as well as easy-to-adopt habits to overcome them.  \u003c\/p\u003e\u003cp\u003eThe author explains how to recognize the decision-making shortcuts, otherwise known as “heuristics,” that we all use to navigate and understand the complex world around us. She also describes counter-productive and ineffective risk-management strategies that decrease returns without mitigating risk. Finally, you’ll consider your own personal goals, preferences, and skills in the creation of a financial strategy aligned with what you value most. You’ll learn how to keep your eyes—and your wallet—trained on your most important goals to reduce the stress of financial decisions and reliably grow your wealth.  \u003c\/p\u003e\u003cp\u003eAn effective, hands-on guide for anyone who has made an investment, \u003ci\u003eUnbiased Investor\u003c\/i\u003e provides strategic habits to shut out the noise and focus on building sustainable wealth with reliable financial choices.    \u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003cb\u003eUNBIASED INVESTOR\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eUnbiased Investor\u003c\/i\u003e is the perfect book for any investor in the market. Why? There is always financial risk and in periods of volatility there is a tendency to make emotional financial decisions. Coreen lays out the facts, helps you to build the plan, and more importantly, shares why it is critical to stick to the plan for your financial well-being.”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—PATTIE LOVETT-REID,\u003c\/b\u003e Chief Financial Commentator, HomeEquity Bank \u003c\/p\u003e\u003cp\u003e“Investing is sometimes more art than science. Sol demonstrates that ‘art’ is often the science of knowing thyself. More than a systematic review of how psychology influences our decisions in predictable ways, her work guides investors to structure decision-making based on personal values and healthy habits to minimize the suboptimal outcomes.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— STEPHEN HORAN,\u003c\/b\u003e PhD, CFA, CIPM, CAIA, Executive Editor, \u003ci\u003eFinancial Planning Review\u003c\/i\u003e, CFP Board \u003c\/p\u003e\u003cp\u003e“The\u003ci\u003e Unbiased Investor\u003c\/i\u003e helps uncover our biases and how we make investment decisions that go against our better judgment. Most importantly, it provides ways to develop new approaches and habits that can lead to better financial well-being. A must-read for those on a journey towards rational, thoughtful investing!” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—DR. CHARLES CHAFFIN,\u003c\/b\u003e Author of \u003ci\u003eNumb\u003c\/i\u003e and \u003ci\u003ePsychology of Financial Planning\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“A riveting read for anyone who is interested in understanding their relationship to money. I was shocked by how much I learned...even after having worked in the investment industry for over 30 years. Do yourself a favor and read this book!”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—BARBARA STEWART,\u003c\/b\u003e CFA, Researcher and Author \u003c\/p\u003e\u003cp\u003e“Coreen Sol has a passionate perspective about life. And that applies to her professional activities. She brings a deeply held set of values and analytical skills that collectively create the conditions for fresh insights and patterns that others miss. \u003ci\u003eUnbiased Investor\u003c\/i\u003e discusses the attributes that lead to positive financial decisions, whether they involve day-to-day consumer purchases or more significant transactions.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—DOUGLAS EYFORD,\u003c\/b\u003e KC, Lawyer, Civil Litigator \u003c\/p\u003e\u003cp\u003e“In an engaging and accessible fashion, this book helps you negotiate a path to a successful economic future. But, even more than that, it provides you with insights that will enhance how you think about and evaluate your world.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—MARK D. HOLDER,\u003c\/b\u003e PhD, Professor, Bermuda College\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990425026789,"sku":"NP9781394150083","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394150083.jpg?v=1761787775","url":"https:\/\/k12savings.com\/products\/unbiased-investor-isbn-9781394150083","provider":"K12savings","version":"1.0","type":"link"}