{"product_id":"trading-up-isbn-9781591840701","title":"Trading Up","description":"Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.\u003cbr\u003e\u003cbr\u003e In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. \u003ci\u003eTrading Up\u003c\/i\u003e has become the definitive book about this growing trend.Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller \u003cb\u003eTrading Up\u003c\/b\u003e. He works with leading companies around the world.\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eNeil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath \u0026amp; Body Works.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eJohn Butman is an established business author and journalist.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46303622791397,"sku":"NP9781591840701","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591840701.jpg?v=1767742882","url":"https:\/\/k12savings.com\/products\/trading-up-isbn-9781591840701","provider":"K12savings","version":"1.0","type":"link"}