{"product_id":"to-the-desert-and-back-isbn-9780470626924","title":"To the Desert and Back","description":"Dove, Lipton, Knorr, Ben \u0026amp; Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.  \u003cp\u003e\u003ci\u003eTo the Desert and Back\u003c\/i\u003e tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.\u003c\/p\u003e \u003cp\u003eThe lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.\u003c\/p\u003e\"To the Desert and Back\" ist eine spannende und gleichzeitig äußerst lehrreiche Geschichte über die Durchführung von umfangreichen Unternehmensveränderungen auf allen Ebenen. Sie erzählt, wie Tex Gunning, President von VdBN, einer 4 Mrd. Dollar Unternehmenseinheit von Unilever - (Firmenwert 66 Mrd. Dollar und Inhaber renommierter Marken wie Dove, Best Foods, Lipton Tea, Slimfast, etc.) - mit Hilfe einschneidender und innovativer Maßnahmen VdBN zum Marktführer gemacht hat. Die ideale Lektüre für alle Consultants, Führungskräfte und Manager, die Inspiration und Erkenntnisse aus der Praxis suchen. Mit einer Fülle von Best Practices.  \u003ci\u003ePreview: The View from the Desert ix\u003c\/i\u003e  \u003cp\u003e\u003cb\u003ePart I: Turnaround\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Wake-Up Call 3\u003c\/p\u003e \u003cp\u003e2. Rebuilding the Business 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Takeover\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3. Merger or Takeover? 31\u003c\/p\u003e \u003cp\u003e4. Going into Therapy 41\u003c\/p\u003e \u003cp\u003e5. Revolution and Chaos 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Transforming the Organization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6. 180 Leaders in Charge 67\u003c\/p\u003e \u003cp\u003e7. Community or Cult? 79\u003c\/p\u003e \u003cp\u003e8. The McVan den Bergh Clan 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Transforming the Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9. Growing a Market: Foods 103\u003c\/p\u003e \u003cp\u003e10. Growing a Brand: Fats 117\u003c\/p\u003e \u003cp\u003e11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Transfer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12. To the Desert 145\u003c\/p\u003e \u003cp\u003e13. The Legacy of Growth 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: Takeaways for Leading Change\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14. Change Models and Methods 169\u003c\/p\u003e \u003cp\u003e15. Change as Theater 183\u003c\/p\u003e \u003cp\u003e16. Holistic Integration 195\u003c\/p\u003e \u003cp\u003eAppendix 1: Cast of Characters—Then and Now 207\u003c\/p\u003e \u003cp\u003eAppendix 2: Learning History 211\u003c\/p\u003e \u003cp\u003eNotes and Sources 221\u003c\/p\u003e \u003cp\u003eAcknowledgments 243\u003c\/p\u003e \u003cp\u003eAbout the Authors 247\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e  \u003cb\u003ePhilip Mirvis\u003c\/b\u003e is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including \u003ci\u003eThe Cynical Americans\u003c\/i\u003e and \u003ci\u003eJoining Forces\u003c\/i\u003e, both from Jossey-Bass.  \u003cp\u003e\u003cb\u003eKaren Ayas\u003c\/b\u003e is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGeorge Rot\u003c\/b\u003eh is a consultant, author, and research associate at MIT's Sloan School of Management.\u003c\/p\u003e  \"\u003ci\u003eTo the Desert and Back\u003c\/i\u003e tells a fascinating story that those leading change at all levels should read. While the methods will surprise, perhaps even shock, the results in terms of personal growth and business growth are hard to ignore. In the midst of a huge, tradition-bound, multinational corporation, a small band of radical local business innovators have not only awakened a sleeping giant, they seem, at least so far, to have gotten away with it. My hat is off to Mirvis, Ayas, and Roth for digging into the 'concrete particulars' of large-scale change. For those who are tired of simplistic generalizations and formulas, this book will prove nourishment and inspiration.\"\u003cbr\u003e —\u003cb\u003ePeter Senge\u003c\/b\u003e, author of \u003ci\u003eThe Fifth Discipline\u003c\/i\u003e  \u003cp\u003e\"\u003ci\u003eTo the Desert and Back\u003c\/i\u003e is a marvelous leadership story, an inspirational way to teach and learn about change. Great leaders are great teachers. Tex Gunning and his team leaders demonstrate that convincingly and provide great lessons for those of us who wrestle with transformation and growth.\"\u003cbr\u003e —\u003cb\u003eNoel Tichy\u003c\/b\u003e, professor at the University of Michigan Business School and coaut hor of \u003ci\u003eThe Cycle Of Leadership\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"This is a business story that talks to the heart. \u003ci\u003eTo the Desert and Back\u003c\/i\u003e illuminates how tapping into 'heart intelligence' can speed and guide personal and organizational transformation. Make this book a part of your learning journey and you'll experience new possibilities for your organization and for yourself.\"\u003cbr\u003e —\u003cb\u003eJoe Jaworski\u003c\/b\u003e, author of \u003ci\u003eSynchronicity\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"The men and women of Van den Bergh have been among the trailblazers on Unilever's path to growth. Their successes— and setbacks— in energizing brands, launching products, exciting consumers, and growing their top line is what enterprise culture is all about. The emotional and spiritual aspects of their journey is what makes it all worthwhile.\"\u003cbr\u003e —\u003cb\u003eAntony Burgmans and Niall FitzGerald\u003c\/b\u003e, chairmen of Unilever\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990393929957,"sku":"NP9780470626924","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470626924.jpg?v=1761787650","url":"https:\/\/k12savings.com\/products\/to-the-desert-and-back-isbn-9780470626924","provider":"K12savings","version":"1.0","type":"link"}