{"product_id":"tko-sales-isbn-9780470171783","title":"TKO Sales!","description":"\u003cb\u003ePractical business guides that pull no punches\u003c\/b\u003e  \u003cp\u003eDave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need.\u003c\/p\u003e \u003cp\u003eThese quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWords of Wisdom or \"Right Hook Rules\"-bite-sized memorable quotes\u003c\/li\u003e \u003cli\u003eCase Studies or \"Opening Bell\" Stories-real-life business lessons\u003c\/li\u003e \u003cli\u003eEffective Strategies or \"Left Hook Laws\"-all-meat, no-fat business strategies\u003c\/li\u003e \u003cli\u003eIncisive or \"Standard Eight Count\" Questions-insightful inquiries that prompt the reader to action\u003c\/li\u003e \u003cli\u003eQuick or \"Knockout\" Summaries-bullet points that sum-up each chapter and offer easy reference\u003c\/li\u003e \u003c\/ul\u003e  Introduction.  \u003cp\u003eRound One. Make the first sale to yourself.\u003c\/p\u003e \u003cp\u003eRound Two. Sell yourself before you sell your product.\u003c\/p\u003e \u003cp\u003eRound Three. Have heart surgery every day.\u003c\/p\u003e \u003cp\u003eRound Four. Sell with your ears.\u003c\/p\u003e \u003cp\u003eRound Five. Remember that less is more because more is a bore.\u003c\/p\u003e \u003cp\u003eRound Six. Ask and ye shall receive...and if you don't, ask again!\u003c\/p\u003e \u003cp\u003eRound Seven. Stop objections in their tracks.\u003c\/p\u003e \u003cp\u003eRound Eight. Make your list and check it twice.\u003c\/p\u003e \u003cp\u003eRound Nine. Decide what, where, when, how and now!\u003c\/p\u003e \u003cp\u003eRound Ten. Knockout summary and follow through.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cb\u003eDave Anderson\u003c\/b\u003e has led some of the nation's most successful car dealerships and is President of Dave Anderson's Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than forty countries. He is also the author of \u003ci\u003eIf You Don't Make Waves, You'll Drown\u003c\/i\u003e; \u003ci\u003eUp Your Business!\u003c\/i\u003e; and \u003ci\u003eHow to Deal with Difficult Customers\u003c\/i\u003e, all from Wiley.  In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson's TKO Series gives you the practical, high-impact strategies you need to build a business that can put the competition down for the count. TKO Sales! presents no-nonsense, tough-as-nails sales practices for selling more of anything.  \u003cp\u003ePacked with easy-to-follow, step-by-step guidance, TKO Sales! will train you in the right skills and the most effective tactics to sell more, sell better, and sell faster. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won't find anywhere else.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGet down to business with ten short chapters on:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eSelling yourself before selling the product\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eListening to your customers in order to sell more\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBecoming a true sales professional, not just a person who sells\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eStopping objections in their tracks\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGetting fully prepared before every sale\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe fastest and most profitable ways to close a sale\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGive the competition your best shot—with Dave Anderson's \u003ci\u003e\u003cb\u003eTKO Sales!\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990393143525,"sku":"NP9780470171783","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470171783.jpg?v=1761787645","url":"https:\/\/k12savings.com\/products\/tko-sales-isbn-9780470171783","provider":"K12savings","version":"1.0","type":"link"}