{"product_id":"tip-isbn-9781119641445","title":"TIP","description":"\u003cp\u003e\u003cb\u003eGet the results, recognition, and reputation you deserve\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eTIP\u003c\/i\u003e, Dave Gordon tells the engaging and motivating story of Brian Davis, an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future, and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant called Crossroads. Guided by an unlikely mentor, and insightful colleagues and customers in an unforgiving environment of relentless customer service, he learns the four simple principles of TIP to take control of his life, his career, and his future:\u003c\/p\u003e \u003cp\u003e1. Enhanced self-awareness\u003c\/p\u003e \u003cp\u003e2. Confident communications\u003c\/p\u003e \u003cp\u003e3. Commitment-based actions\u003c\/p\u003e \u003cp\u003e4. Fulfillment of a unique value promise\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTIP\u003c\/i\u003e is a timeless, inspirational story created to remind anyone in a position judged by performance that the only way to achieve continued recognition and growth in work and life is to take personal accountability for your reputation and results.\u003c\/p\u003e \u003cp\u003eWhatever your role, or level of success in your career, \u003ci\u003eTIP \u003c\/i\u003eis a guide that will help you discover, or remember, how to consistently bring unique value to your team, your organization, and your most important customers. This easy read will provide a strategy for personal success, complete with coaching and action plans. \u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Biggest Day 5\u003c\/p\u003e \u003cp\u003e2 The TIP Jar 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwelve Years Earlier . . .\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 A New Direction 15\u003c\/p\u003e \u003cp\u003e4 Dear Valued Employee 21\u003c\/p\u003e \u003cp\u003e5 First Impressions 29\u003c\/p\u003e \u003cp\u003e6 The Offer 33\u003c\/p\u003e \u003cp\u003e7 New Beginnings 43\u003c\/p\u003e \u003cp\u003e8 What is a TIP? 49\u003c\/p\u003e \u003cp\u003e9 Wake-up Call 57\u003c\/p\u003e \u003cp\u003e10 Labels and Purpose 63\u003c\/p\u003e \u003cp\u003e11 The Bear 83\u003c\/p\u003e \u003cp\u003e12 Position Yourself 89\u003c\/p\u003e \u003cp\u003e13 Communicate Your Brand 97\u003c\/p\u003e \u003cp\u003e14 What’s Your Story? 111\u003c\/p\u003e \u003cp\u003e15 Actions Build the Brand 115\u003c\/p\u003e \u003cp\u003e16 Flow 127\u003c\/p\u003e \u003cp\u003e17 Protect the Business, Protect the Brand 131\u003c\/p\u003e \u003cp\u003e18 Day of All Days 139\u003c\/p\u003e \u003cp\u003e19 Create an Experience 145\u003c\/p\u003e \u003cp\u003e20 The Last TIP 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePresent Day\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21 The TIP Jar (Continued) 165\u003c\/p\u003e \u003cp\u003e22 Good Choices 171\u003c\/p\u003e \u003cp\u003e23 Give More, Get More 177\u003c\/p\u003e \u003cp\u003eTwenty Takeaway Tips For Success 183\u003c\/p\u003e \u003cp\u003ePersonal Accountability Model and Action Plan 187\u003c\/p\u003e \u003cp\u003eResources 199\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDAVE GORDON\u003c\/b\u003e is an internationally recognized brand, marketing, and communications expert. He is an inspirational speaker, author, coach, and leader on a mission to help people identify, communicate, and deliver their unique value to build stronger personal, team, and corporate brands. Dave's work has positively impacted leaders, teams, organizations, and associations in countries around the world, including the United States, Canada, the United Kingdom, Australia, and New Zealand.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTIP\u003c\/i\u003e is more than a story of one person's journey to recognition and growth in work and life. \u003ci\u003eTIP\u003c\/i\u003e is a strategy and motivational reminder to take personal accountability for your reputation, your results, and your value. \u003ci\u003eTIP\u003c\/i\u003e is an action plan designed to help people who desire a simple way to take charge of their careers, improve their performance, manage their reputations, and enhance their lives.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTIP\u003c\/i\u003e is a timeless story filled with insights to help you become a standout performer, make good choices, give all you can, provide value to others, and be rewarded in return.\u003c\/p\u003e \u003cp\u003eBased on author Dave Gordon's 30 years of professional experience and insights, \u003ci\u003eTIP\u003c\/i\u003e is the engaging and educational story of Brian Davis, an uninspired employee with a young family. One day, Brian is unceremoniously fired from his job without any notice. After spending a decade at the same job and never truly pushing himself to be more than average, Brian finds himself unemployed with no immediate prospects. Facing an uncertain future, Brian must choose between accepting another uninspiring job, or finally taking responsibility to control his own success and create his own unique value.\u003c\/p\u003e \u003cp\u003eFaced with a crossroads in his life, Brian takes a temporary job in the restaurant and hospitality industry while he searches for his next, perfect role. Brian doesn't see himself as valuable to anyone at first. But, with the help of his new coworkers, insightful customers, and an unexpected mentor, Brian rediscovers the importance of purpose and passion in the delivery of standout customer service. He learns to add his own unique value by identifying his strengths and being known for the one thing that only he can bring. The more he gives of himself, the more he gets. Through his commitment and his consistency of beliefs, words, and actions, Brian gains a new reputation by creating memorable experiences for everyone around him.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTIP\u003c\/i\u003e shows you that everyone has value, whether to another person, a community, a team, or an organization. When you know your value, everything you do in work and life becomes easier and more rewarding. The simple, yet powerful, strategy presented in \u003ci\u003eTIP\u003c\/i\u003e will help you take control of your career and your reputation and keep you on the path to sustained success.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for TIP\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"A team will only succeed, and a company will only grow, when each person on that team is responsible and accountable for their own results. If you want to consistently bring your best every day, you need to read this book and follow Dave's game plan for personal, team, and organizational success.\" —\u003cb\u003eJon Gordon\u003c\/b\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author, \u003ci\u003eThe Energy Bus\u003c\/i\u003e and \u003ci\u003eThe Power of Positive Leadership\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I love this story and this book. It truly sends a powerful message and takes what I have learned from Dave Gordon to the next level. I am sharing this with everyone I know and telling them to read it—twice!\" —\u003cb\u003eKurt Leisure\u003c\/b\u003e, Vice President, Risk Services, The Cheesecake Factory\u003c\/p\u003e \u003cp\u003e\"Dave Gordon is a master at helping you see through the fog of adversity and setting the right course for your future. He helps you discover your brand and reminds you to always protect it.\" —\u003cb\u003eJon McGavin\u003c\/b\u003e, Area General Manager, The Ritz-Carlton and JW Marriott Orlando, Grand Lakes\u003c\/p\u003e \u003cp\u003e\"Dave is an expert at aligning people with a purpose. Now he has taken his 'stand for your brand' principles and created a powerful resource with broad appeal and helpful guidance for any leader looking to build a world-class team or company.\" —\u003cb\u003eScott Hudson\u003c\/b\u003e, President and CEO, Gallagher Bassett\u003c\/p\u003e \u003cp\u003e\"After reading \u003ci\u003eTIP\u003c\/i\u003e, you will have no choice but to look at your own career and relationships through a different lens; one that empowers you to never accept being 'average,' and to take control of your future with a simple plan for personal innovation.\" —\u003cb\u003eJenny Hutt\u003c\/b\u003e, author, SiriusXM host of \u003ci\u003eJust Jenny \u003c\/i\u003eand cofounder of BunnyEyez\u003c\/p\u003e \u003cp\u003e\"Every great athlete, CEO, leader, teacher, and parent understands that greatness is a journey filled with the creative meaning of trying, falling, crying, laughing—and persevering, because the journey is what makes the difference. In \u003ci\u003eTIP\u003c\/i\u003e, Dave uses the power of conversation, of words, to compel you to cheer the hero along, all the while really cheering for yourself to become the best you can become.\" —\u003cb\u003eBrian Hainline\u003c\/b\u003e, MD, NCAA Chief Medical Officer\u003c\/p\u003e \u003cp\u003e\"How you feel about a brand or company often comes down to one individual who either cared deeply, and took accountability for the experience of a customer, or just didn't give a flip. \u003ci\u003eTIP\u003c\/i\u003e is a resource for anyone who wants to inspire their people to care more and have a positive impact on the future of their career, the success of the company, and the strength of the entire brand.\" —\u003cb\u003eAnn Handley\u003c\/b\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author of \u003ci\u003eEverybody Writes,\u003c\/i\u003e and Chief Content Officer of MarketingProfs\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990392815845,"sku":"NP9781119641445","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119641445.jpg?v=1761787645","url":"https:\/\/k12savings.com\/products\/tip-isbn-9781119641445","provider":"K12savings","version":"1.0","type":"link"}