{"product_id":"tiktok-for-dummies-isbn-9781119803416","title":"TikTok For Dummies","description":"\u003cp\u003e\u003cb\u003eIt's not too late to get on the TikTok train!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact?\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eTikTok For Dummies\u003c\/i\u003e, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light.\u003c\/p\u003e \u003cp\u003eYou'll discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eInstall the app and create a profile that attracts followers and views\u003c\/li\u003e \u003cli\u003eLearn about the latest security issues and keep yourself safe on the platform\u003c\/li\u003e \u003cli\u003eFind the best content that’s most relevant to you so you can engage with the community\u003c\/li\u003e \u003cli\u003eCreate your own videos that resonate with the TikTok audience and have viral potential\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, \u003ci\u003eTikTok For Dummies\u003c\/i\u003e is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Tiktok — The Movie Studio in Your Pocket 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Using TikTok for the First Time 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDownloading TikTok for Your Mobile Device 10\u003c\/p\u003e \u003cp\u003eCreating Your Account 11\u003c\/p\u003e \u003cp\u003eExploring Your Settings 14\u003c\/p\u003e \u003cp\u003eUpdating your profile 15\u003c\/p\u003e \u003cp\u003eUpdating your profile and privacy settings 17\u003c\/p\u003e \u003cp\u003eCreating Your First TikTok Video 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Browsing TikTok 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrowsing on the Home Screen 25\u003c\/p\u003e \u003cp\u003eLiking and Commenting 27\u003c\/p\u003e \u003cp\u003eSharing Videos 30\u003c\/p\u003e \u003cp\u003eListening to Your Audience: Direct Messages and Inbox Notifications 33\u003c\/p\u003e \u003cp\u003eResponding to comments and mentions 35\u003c\/p\u003e \u003cp\u003eYou’ve got mail! Checking your DMs 37\u003c\/p\u003e \u003cp\u003eDiscovering Users and Content 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Diving Deeper: Creating TikTok Videos 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting a Recording 42\u003c\/p\u003e \u003cp\u003ePicking Sounds for Your Video 47\u003c\/p\u003e \u003cp\u003eChoosing Effects for Your Video 50\u003c\/p\u003e \u003cp\u003eSelecting a Filter for Your Video 53\u003c\/p\u003e \u003cp\u003eRecording in TikTok versus Uploading 55\u003c\/p\u003e \u003cp\u003eUsing Templates to Show Off Your Photos 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Publishing Your TikTok Video 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdjusting Clip Size after Recording 62\u003c\/p\u003e \u003cp\u003eAdding Filters and Effects to Recorded Videos 65\u003c\/p\u003e \u003cp\u003eAdding filters after recording 65\u003c\/p\u003e \u003cp\u003eAdding effects after recording 65\u003c\/p\u003e \u003cp\u003eAdding Sound to Recorded Videos 68\u003c\/p\u003e \u003cp\u003eUsing sounds from TikTok 68\u003c\/p\u003e \u003cp\u003eAdding voiceover and narration 70\u003c\/p\u003e \u003cp\u003eAdding voice effects 72\u003c\/p\u003e \u003cp\u003eAdding Text and Stickers to Recorded Videos 73\u003c\/p\u003e \u003cp\u003eAdding text 73\u003c\/p\u003e \u003cp\u003eAdding stickers and emojis 76\u003c\/p\u003e \u003cp\u003ePinning stickers, emojis, and text 78\u003c\/p\u003e \u003cp\u003ePublishing Your Video 79\u003c\/p\u003e \u003cp\u003eCreating a description and tagging 79\u003c\/p\u003e \u003cp\u003eEditing the cover image 81\u003c\/p\u003e \u003cp\u003eSetting privacy and sharing 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Acclimating to TikTok Etiquette and Culture 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming Familiar with TikTok Culture 86\u003c\/p\u003e \u003cp\u003eSpeaking TikTok Jargon 88\u003c\/p\u003e \u003cp\u003eKnowing When to Like, Follow, or Share 90\u003c\/p\u003e \u003cp\u003eWinning Friends and Influencing People 92\u003c\/p\u003e \u003cp\u003eCatching the attention of major influencers 93\u003c\/p\u003e \u003cp\u003eHelping other TikTokers 93\u003c\/p\u003e \u003cp\u003eUnderstanding TikTok’s Rules 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Staying Safe on TikTok 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting Up Your Account Privacy 99\u003c\/p\u003e \u003cp\u003eKeeping Your Children Safe 104\u003c\/p\u003e \u003cp\u003eProtecting kids under 13 104\u003c\/p\u003e \u003cp\u003eFamily pairing for teens 13 to 17 104\u003c\/p\u003e \u003cp\u003eDealing with Bullies and Trolls 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Building Your Tiktok Following 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Looking at Your Profile Stats 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Value of Followers 111\u003c\/p\u003e \u003cp\u003eBreaking Down Your Following, Followers, Likes, and Views 113\u003c\/p\u003e \u003cp\u003eLooking at Detailed Account Analytics 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Creating Viral Content 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the TikTok Algorithm 119\u003c\/p\u003e \u003cp\u003eIdentifying Trending Content 124\u003c\/p\u003e \u003cp\u003eChecking the discover page 124\u003c\/p\u003e \u003cp\u003eFinding content through search 127\u003c\/p\u003e \u003cp\u003eGrabbing Your Viewers’ Attention 128\u003c\/p\u003e \u003cp\u003eStay positive 129\u003c\/p\u003e \u003cp\u003eKeep your content clean 129\u003c\/p\u003e \u003cp\u003eInvoke emotion 131\u003c\/p\u003e \u003cp\u003eUse a ring light and microphone 131\u003c\/p\u003e \u003cp\u003eClarify and organize your message 132\u003c\/p\u003e \u003cp\u003eConsider third-party tools 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Reaching New Audiences with Advanced Features 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDuetting with Your Favorite Videos 138\u003c\/p\u003e \u003cp\u003eStitching the End of a Video 141\u003c\/p\u003e \u003cp\u003eLivestreaming When You’re TikTok Famous 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Using Tiktok as a Business Tool 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Using TikTok to Grow Your Business 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding How Your Business Fits with TikTok 150\u003c\/p\u003e \u003cp\u003eKnowing Your Audience and Competition 151\u003c\/p\u003e \u003cp\u003eIntegrating TikTok into Your Funnel 155\u003c\/p\u003e \u003cp\u003eCreating Content That Sells 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Understanding TikTok Analytics for Your Business 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing Which Data Is Important 160\u003c\/p\u003e \u003cp\u003eUnderstanding TikTok Analytics 161\u003c\/p\u003e \u003cp\u003eGetting Data from Third-Party Tools 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: the Part of Tens 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: My Ten Favorite TikTok Accounts 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning about ADHD with Catieosaurus 168\u003c\/p\u003e \u003cp\u003eDrawing with Dan Povenmire 168\u003c\/p\u003e \u003cp\u003eFollowing the Journey with Lexi McDonald 169\u003c\/p\u003e \u003cp\u003eDancing with Bao Tran 169\u003c\/p\u003e \u003cp\u003eInteracting with Cheech \u0026amp; Chong 170\u003c\/p\u003e \u003cp\u003eMaking Money with Trevin Peterson 171\u003c\/p\u003e \u003cp\u003eSharing Pride with Josh Helfgott 171\u003c\/p\u003e \u003cp\u003eGetting Inspired with Shontez Davis 172\u003c\/p\u003e \u003cp\u003eAnchoring the News with Marcus DiPaola 172\u003c\/p\u003e \u003cp\u003eLearning about TikTok Trends with Jera Bean 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Ten TikTok Business Accounts Doing It Right 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSharing the News with The Washington Post 176\u003c\/p\u003e \u003cp\u003eKnowing Your Audience with Taco Bell 177\u003c\/p\u003e \u003cp\u003ePartnering with Dunkin’ 178\u003c\/p\u003e \u003cp\u003eDancing with Break the Floor 179\u003c\/p\u003e \u003cp\u003ePlacing Product with Pop Sockets 179\u003c\/p\u003e \u003cp\u003ePlaying Sports with the Utah Jazz Bear 180\u003c\/p\u003e \u003cp\u003eRecruiting Influencers with Bang Energy 181\u003c\/p\u003e \u003cp\u003eEntertaining with The Tonight Show Starring Jimmy Fallon 182\u003c\/p\u003e \u003cp\u003eBeing Prepared with the American Red Cross 184\u003c\/p\u003e \u003cp\u003eEngaging Your Audience with Chipotle 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Ten Ways to Grow Your Following 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBe Transparent and Vulnerable 187\u003c\/p\u003e \u003cp\u003eStay Consistent 188\u003c\/p\u003e \u003cp\u003eKnow Your Audience 188\u003c\/p\u003e \u003cp\u003eInclude Your Community 188\u003c\/p\u003e \u003cp\u003eBuild Up and Promote Others 188\u003c\/p\u003e \u003cp\u003eEngage Your Audience 189\u003c\/p\u003e \u003cp\u003eBe Entertaining 189\u003c\/p\u003e \u003cp\u003eJoin Other Influencers 189\u003c\/p\u003e \u003cp\u003eFollow Similar Accounts 190\u003c\/p\u003e \u003cp\u003eGo Live 190\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJesse Stay\u003c\/b\u003e is a data scientist, a digital strategist, and an author best known for his books \u003ci\u003eFacebook Application Development For Dummies, Minecraft For Dummies,\u003c\/i\u003e and \u003ci\u003eMinecraft Recipes For Dummies.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eShow off your steps on TikTok\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTikTok is home to the latest teen dance crazes and viral puppy videos. It’s also one of the best apps for connecting a business with its fans or customers. This book shows you how to create a profile, secure your account, shoot your first video, and push your message to your audience. You’ll discover what sets viral videos apart from ho-hum content, and how to make a real connection with your viewers to grow your audience—while having fun.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside. . .\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDownload the TikTok app\u003c\/li\u003e \u003cli\u003eCreate an account\u003c\/li\u003e \u003cli\u003eSecure your online identity\u003c\/li\u003e \u003cli\u003eShoot your first video\u003c\/li\u003e \u003cli\u003eKeep track of your following\u003c\/li\u003e \u003cli\u003eAnalyze and measure your stats\u003c\/li\u003e \u003cli\u003eEngage with your fanbase\u003c\/li\u003e \u003cli\u003eMake a play for TikTok fame\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47990390522085,"sku":"NP9781119803416","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119803416.jpg?v=1761787635","url":"https:\/\/k12savings.com\/products\/tiktok-for-dummies-isbn-9781119803416","provider":"K12savings","version":"1.0","type":"link"}