{"product_id":"this-must-be-the-place-isbn-9781915672056","title":"This Must Be the Place","description":"\u003cb\u003e\u003ci\u003eThis Must Be the Place\u003c\/i\u003e explores how music can make cities better.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThis Must Be the Place\u003c\/i\u003e introduces and examines music’s relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed.\u003cbr\u003e\u003cbr\u003eTold in an accessible way through personal stories from cities around the world — including London, Melbourne, Nashville, Austin and Zurich — \u003ci\u003eThis Must Be the Place\u003c\/i\u003e takes a truly global perspective on the ways music is integral to everyday life but neglected in public policy.\u003cbr\u003e\u003cbr\u003eArguing for the transformative role of artists and musicians in a post-pandemic world, \u003ci\u003eThis Must Be The Place\u003c\/i\u003e not only examines the powerful impact music can have on our cities, but also serves as a how-to guide and toolkit for music-lovers, artists and activists everywhere to begin the process of reinventing the communities they live in.“Dr. Shain Shapiro has synthesized what I have known all my working life. The more you care for music, the more music cares for you. In fact, you will mess around and fall in love. This is a seminal book by a seminal thinker and one I encourage all interested in music, cities and making our world better to read” - \u003cb\u003eAl Bell, Original Owner, Chairman, Stax Records and Former President, Motown Records Group, songwriter and producer of “I’ll Take You There” (performed by The Staples Singers).\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“Shain Shapiro is a long term and astute observer of the way music scenes interact with and bolster the cities they are in and he knows what makes for healthy ecosystems that serve the performers, venues, and public and This Must Be The Place is an engaging and inspiring read for people who believe that music changes lives and places.” - \u003cb\u003eBrian Richie, bassist of the Violent Femmes \u0026amp; Director of Mona Foma Festival\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“Shain continues to be the most informed and capable voice on the subject of how music and culture is a critical and powerful component of any thriving community. I turn to him time and time again for insight and guidance, and I find his balance of research and applied learning really is remarkable.” - \u003cb\u003eBen Lovett, CEO, tvg hospitality \u0026amp; musician, Mumford \u0026amp; Sons\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“This book is a go to resource for anyone who wants to understand the positive impact that music has on our society, how we are underutilising it, and how we can more effectively integrate it into all areas of our community life. It breathes a passion for music as a force for positivity which everyone can, and should, embrace.” - \u003cb\u003eMark Davyd, CEO, Music Venue Trust\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“Engaging, insightful, and full of practical examples and advice, This Must Be the Place is an essential read for anyone interested in the power of music to shape our cities and our lives.”\u003cb\u003e Harvey Mason jr, CEO of the Recording Academy\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“Shapiro’s book is one we have been waiting for. He shows how music and music scenes give life to our communities and provides a playbook for city leaders, musicians, artists, activists, and citizens to use music to make their neighborhoods stronger, more vibrant and inclusive.” - \u003cb\u003eRichard Florida, author of \u003ci\u003eThe Rise of the Creative Class\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e“Whether you are a professional musician or simply a passionate listener, this must-read book will deepen your appreciation for the profound impact of music on our daily lives and its ability to shape where we live”. - \u003cb\u003eMargery Kraus, Founder and Executive Chairman, APCO Worldwide\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\"In a masterful take on the complex relationship between the music we love and the cities we live in, Shapiro shows us that music can be a powerful urban planning tool for the places we call home.\" -\u003cb\u003e Panos A. Panay, President of the Recording Academy, and author of \u003ci\u003eTwo Beats Ahead: What Musical Minds Teach Us About Innovation\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e“With successful case studies and a focus on systems and policy, Shain Shapiro’s book brings the power of music and community back to the place it matters: your city.” — \u003cb\u003eRoy Christopher, author of \u003ci\u003eDead Precedents: How Hip-Hop Defines the Future\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\"A lovely, thought-provoking book, full of practical ideas and examples for those who share the goal of encouraging music to flourish in their city.\" - \u003cb\u003eMatt Brennan, Convenor of MSc Music Industries, University of Glasgow\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“Shain's book exposes the contradictions and prejudices that music must navigate, and argues convincingly that our leaders have a responsibility (and an opportunity) to understand and engineer the material conditions to safeguard its future – and, by extension, all our futures.”\u003cb\u003e - Ramzy Alkaweel, author of\u003ci\u003e How We Used Saint Etienne To Live\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e“Shain Shapiro convinces us that music is a foundational part of the ideal city and an indispensable civic right - and shows us, step by step, how we can claim it.”\u003c\/i\u003e\u003cb\u003e\u003ci\u003e - \u003c\/i\u003eLesley Chow\u003ci\u003e, author of You're History: The 12 Strangest Women in Music\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e“Shapiro has brilliantly merged analogue concepts about musicians and venues with our overarching contemporary need to chart new pathways for uniting artists and audiences together in community… In Shapiro’s brave new world, it’s the music that ineluctably matters.”\u003cb\u003e - Kenneth Womack, Professor of English and Popular Music, Monmouth University \u0026amp; author of \u003ci\u003eSolid State: The Story of Abbey Road and the End of the Beatles\u003c\/i\u003e and\u003ci\u003e John Lennon, 1980: The Last Days in the Life.\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\"This Must Be The Place is an incredibly important book that will empower people with the tools to impact their communities in ways that go far beyond music.\" - \u003cb\u003eAaron Bethune, author of \u003ci\u003eMusicprenuer: The Creative Approach to Making Money in Music and Reality and The Positive Power of Perspective\u003c\/i\u003e, CEO of We Write Stories, and Founder of Play it Loud Music.\u003c\/b\u003e“Shain continues to be the most informed and capable voice on the subject of how music and culture is a critical and powerful component of any thriving community. I turn to him time and time again for insight and guidance, and I find his balance of research and applied learning really is remarkable.”\u003cbr\u003e\u003cb\u003eBen Lovett, musician, Mumford \u0026amp; Sons and CEO, tvg hospitality\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Shapiro’s book is one I have been waiting for… Shapiro shows how music and music scenes give life to our communities and provides a playbook for city leaders, musicians, artists, activists, and citizens to use music to make their neighborhoods stronger, more vibrant and inclusive.”\u003cbr\u003e\u003cb\u003eRichard Florida, author of \u003ci\u003eThe Rise of the Creative Class\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“This book is a go to resource for anyone who wants to understand the positive impact that music has on our society, how we are under-utilising it, and how we can more effectively integrate it into all areas of our community life. It breathes a passion for music as a force for positivity which everyone can, and should, embrace.”\u003cbr\u003e\u003cb\u003eMark Davyd, CEO, Music Venue Trust\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Through compelling stories, Shapiro reveals how music transforms our physical space. Whether you are a professional musician or simply a passionate listener, this must-read book will deepen your appreciation for the profound impact of music on our daily lives and its ability to shape where we live”.\u003cbr\u003e\u003cb\u003eMargery Kraus, Founder and Executive Chairman, APCO Worldwide\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e“Engaging, insightful, and full of practical examples and advice, This Must Be the Place is an essential read for anyone interested in the power of music to shape our cities and our lives.”\u003cbr\u003e\u003cb\u003eHarvey Mason jr, CEO, the Recording Academy\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e“In a masterful take on the complex relationship between the music we love and the cities we live in, Shapiro shows us that music can be a powerful urban planning tool for the places we call home.”\u003cbr\u003e\u003cb\u003ePanos A. Panay, President of the Recording Academy, and author of T\u003ci\u003ewo Beats Ahead: What Musical Minds Teach Us About Innovation\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e“With successful case studies and a focus on systems and policy, Shain Shapiro’s book brings the power of music and community back to the place it matters: your city.”\u003cbr\u003e\u003cb\u003eRoy Christopher, author of \u003ci\u003eDead Precedents\u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“A lovely, thought-provoking book, full of practical ideas and examples for those who share the goal of encouraging music to flourish in their city. I look forward to using this book in my classroom to spark debate and discussion, and recommend it to music students, researchers and policymakers alike.”\u003cbr\u003e\u003cb\u003eMatt Brennan, Convenor of MSc Music Industries, University of Glasgow\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\"Shain’s book exposes the contradictions and prejudices that music must navigate, and argues convincingly that our leaders have a responsibility (and an opportunity) to understand and engineer the material conditions to safeguard its future – and, by extension, all our futures.\"\u003cbr\u003e\u003cb\u003eRamzy Alwakeel, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eHow We Used Saint Etienne to Live\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e“Shain changed our community’s outlook towards music and inspired Huntsville to take an intentional approach towards growing our music ecosystem to enhance our economy and quality of life for our residents and visitors.”\u003cbr\u003e\u003cb\u003eMatt Mandrella, Music Office, City of Huntsville, AL\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e“Shain Shapiro convinces us that music is a foundational part of the ideal city and an indispensable civic right – and shows us, step by step, how we can claim it.”\u003cbr\u003e\u003cb\u003eLesley Chow, author of \u003ci\u003eYou’re History: The 12 Strangest Women in Music\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\"In \u003ci\u003eThis Must Be the Place,\u003c\/i\u003e Shapiro reimagines digitalism’s artificial constructs and devises new and transformative means for bringing people together in our constantly evolving cityscapes. In Shapiro’s brave new world, it’s the music that ineluctably matters.”\u003cbr\u003e\u003cb\u003eKenneth Womack, Professor of English and Popular Music, Monmouth University \u0026amp; author of \u003ci\u003eSolid State: The Story of Abbey Road and the End of the Beatles \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eShain Shapiro\u003c\/b\u003e is the global leader in understanding how music and cities intersect. He founded Sound Diplomacy, the global leading economic consultancy working with cities on music, cultural and entertainment policy. He also leads the nonprofit Center for Music Ecosystems, which commissions research to help solve local, national and international challenges using music as a tool. This is his first book.","brand":"Repeater","offers":[{"title":"Default Title","offer_id":46300692447461,"sku":"NP9781915672056","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781915672056.jpg?v=1767742516","url":"https:\/\/k12savings.com\/products\/this-must-be-the-place-isbn-9781915672056","provider":"K12savings","version":"1.0","type":"link"}