{"product_id":"they-just-dont-get-it-isbn-9781576753286","title":"They Just Don't Get It!","description":"You have a great idea. It is so obviously great that you’re hardly going to have to explain it to people. They’ll see it right away, just like you did. You’re excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. “Dumb” questions. Resistance. They just don’t get it. How is this possible? And how do you get them to get it?\u003cbr\u003e\u003cbr\u003e \u003ci\u003eThey Just Don’t Get It \u003c\/i\u003elays out five keys to solving this common dilemma. With step-by-step guidance, Leslie Yerkes and Randy Martin help us let go, step back, and figure out exactly why others don’t see our ideas the way we do. Through their process, we'll build mutual understanding and shared commitment. And we may even make our own ideas even better.\u003cbr\u003e\u003cbr\u003e This delightful little book will teach you to become a better communicator of ideas and an inspired motivator of people, both personally and professionally.Preface \u003cbr\u003e Acknowledgments\u003cbr\u003e\u003cbr\u003e PART ONE: Pulling Apart \u003cbr\u003e PART TWO: Gaining Understanding \u003cbr\u003e PART THREE: Pulling Together\u003cbr\u003e PART FOUR: Learning to Understand \u003cbr\u003e\u003cbr\u003e The Keys\u003cbr\u003e Application of The Keys\u003cbr\u003e Get It! Continuum \u003cbr\u003e Reflection and Dialogue Questions“A brilliant topic—with important implications for how we all work and live together. Read it and reap the benefits!”\u003cbr\u003e \u003cb\u003e—BJ Gallagher, coauthor of \u003ci\u003eA Peacock in the Land of Penguins \u003c\/i\u003eand \u003ci\u003eWho Are “They” Anyway?\u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e “Replacing force and frustration with humility, openness, and responsibility is key to building teamwork in today’s business world.  \u003ci\u003eThey Just Don’t Get It!\u003c\/i\u003e illuminates a common problem with powerful insight.”\u003cbr\u003e \u003cb\u003e—William Brake, V.P. \u0026amp; General Manager, International Steel Group, Inc.\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e \"\u003ci\u003eThey Just Don't Get It!\u003c\/i\u003e is a fun, yet powerful reminder that personal humility inhabits the soul of great leadership, and that practicing humility begins by abandoning presumption and listening hard.”\u003cbr\u003e \u003cb\u003e—Bryan W. Sickbert, Executive Director, Council for Health and Human Service Ministries\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"This clever book offers a few profound points worth building into your life. You will get it when you finish reading this book.\"\u003cbr\u003e \u003cb\u003e—Geoff Bellman, author of \u003ci\u003eGetting Things Done When You Are Not in Charge\u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003eOne thing you can say about Leslie Yerkes is that she gets it. Another thing you can say is that she knows how to make sure thatyou get it. In her job as an organizational development\/ change management consultant, Leslie has helped thousands to get it and to learn how to make sure that those\u003cbr\u003e around them get it, too. A graduate of Wittenberg University and Case Western Reserve University, Leslie is the founder of Catalyst Consulting Group, Inc. in Cleveland, Ohio. She has taught at John Carroll University, Baldwin Wallace\u003cbr\u003e College, and is on the faculty at the Weatherhead Dively Center for Executive Education.\u003cbr\u003e For six months, Randy didn’t get the concept of this book. But Leslie continued in a gentle, non-threatening\u003cbr\u003e way until one day, voilá, he got it! Randy attended Northwestern University and has a degree in television producing and directing from Milwaukee Area Technical College. He spent more than twenty years in broadcast television, garnering nearly a dozen Emmys and a CEN Award. He spent seven years with PM Magazine in Cleveland as producer, director, and executive producer. In 1985, Martin changed careers and started the award-winning martin DESIGN, a marketing\/advertising firm that “Reframes people’s thoughts and makes them powerful, profitable, and enlightening.” His clients have included: Stop-n-Shop Supermarkets, Tony Roma’s, Focus Four, The Cleveland Growth Association, The Cleveland Ballet, Reflections Interior Design, and Catalyst Consulting Group.\u003cbr\u003e Ben Dewey is a freelance illustrator and graduate of The Cleveland Institute of Art (CIA). He is the recipient of CIA’s Mary C. Page Traveling Schol- arship (for the top painting student of the year) and the Sue Wall Painting Scholarship. His Bachelor of Fine Arts project on legendary blues guitarist Roscoe Porter earned him a spot in the Top Twenty Final Presentation, a prestigious evaluation and award. Dewey has been drawing since child-\u003cbr\u003e hood and playing electric and slide guitar since the age of thirteen. He has created band performance posters for the tours of several national recording artists and currently plays guitar with several groups in the Cleveland area while pursing a career in the comics industry.\u003cbr\u003e He is the author of the soon-to-be-released single, “Moonshine Boys.”\u003cb\u003eChapter \u003cbr\u003e One 1\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e There once was a woman named Julie who lived in the very best apartment atop the very best building in the very best city in America.\u003cbr\u003e Julie’s apartment was filled with the very best things she could buy.\u003cbr\u003e She owned a top-of-the-line high definition television set with theater surround sound, a treadmill with automatic memory and thirty-five presets of the most famous terrain in the world, and a chrome espresso machine that her father said reminded him of the ’58 Buick he used to own.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e \u003cbr\u003e Julie had the very best job anyone could imagine. She was the senior vice president and chief account executive for the very best advertising agency in town.\u003cbr\u003e She had the very best clients and produced the very best advertising in America.\u003cbr\u003e Everything that Julie did was superb; everything she owned was better; every idea she had was the very best. In short, Julie got it.\u003cbr\u003e All her friends said so. They said things to each other like, “You know why Julie does so well? It’s simple. Julie gets it.”\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e Which is why this morning was so troubling to Julie.\u003cbr\u003e Julie wasn’t interested in watching television. She wasn’t interested in making espresso.\u003cbr\u003e And she certainly wasn’t interested in running up the side of Mount Kilimanjaro, although she could have.\u003cbr\u003e And she wasn’t interested in doing all these very best things because her head hurt.\u003cbr\u003e Julie’s head had hurt since she woke up two hours before. Before her alarm even went off.\u003cbr\u003e Julie woke with a headache caused by a question that had been bouncing around in her brain all night long while she tried to sleep.\u003cbr\u003e She had this awful, annoying question because for the first time in her life, Julie had come face-to-face with something she didn’t get.\u003cbr\u003e It was a simple question. One that all of us ask, all the time, of far too many people, far too often.\u003cbr\u003e It’s a question that causes us to lose sleep. And to not understand. And to not finish projects. And to lose friends.\u003cbr\u003e And, although it really is a simple question to ask, it’s one of the most difficult ones in the world to answer.\u003cbr\u003e So what is this simple but profound question? The question that was bouncing around in Julie’s head?\u003cbr\u003e Here it is.\u003cbr\u003e This is it.\u003cbr\u003e This is the question:","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46301499916517,"sku":"NP9781576753286","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781576753286.jpg?v=1767742426","url":"https:\/\/k12savings.com\/products\/they-just-dont-get-it-isbn-9781576753286","provider":"K12savings","version":"1.0","type":"link"}