There's Always a Way

Increase your business fitness and break world sales records

You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life. Most of all, you can learn the secrets of transforming fear, failure, and adversity into victory. Many people today recognize a powerful correlation between physical health and business success. Tony Little is living proof of this connection. Having worked his way up from poverty and sickness to become, as Jay Leno called him, "America's personal trainer," he is also the most successful and recognizable salesman on the planet today, selling a record-breaking 3 billion dollars worth of retail product on TV. Now, in There's Always a Way, Tony reveals how he's used the hard knocks in his own life to develop unique selling strategies that make him a living brand.

• Tony explains how to use fears and insecurities to sharpen one's selling game and build self-confidence
• Tony demonstrates dynamite secrets for self-motivation, overcoming negativity, and thinking out of the box
• Tony explains how to build a positive mind set, create a buzz, exploit humor, find a niche, set goals, ask the right questions, close the sale, make the customer into a star, achieve peak selling performance, and turn oneself into a lean, mean selling machine
• Having grown his business in a tough market, Tony explains how to stand out in these down times

There's Always a Way is a perfect read for goal setters, for movers and groovers moving up, for businesspersons who want to learn to win. Read it and be motivated to make every sales opportunity into a formula for success.

Chapter 1 There’s Always a Way to Success 1

Chapter 2 Why I’ve Been Such a Failure 10

Chapter 3 Why I’ve Been Such a Success 29

Chapter 4 Change Your Mindset, Change Your Life 48

Chapter 5 Change Your Life, Change Your Mindset 55

Chapter 6 Beyond Thinking Outside the Box (What Box?) 75

Chapter 7 You Gotta Step Out to Stand Out 91

Chapter 8 Self-Brand Your Way to Success 103

Chapter 9 The Greatest Selling Secret of All Time 114

Chapter 10 Give It All You’ve Got! 127

Chapter 11 Tell a Tale, Make a Sale 139

Chapter 12 Be Smart: Keep It Simple 151

Chapter 13 How to Thrill Your Audience into Buying 162

Chapter 14 Passion Sells 169

Chapter 15 The Neglected Key to High-Performance Selling 175

Chapter 16 Tony’s Top Selling Secrets 101 185

Chapter 17 Tony’s Advanced-Standing Selling Secrets 198

Chapter 18 Tony’s Totally Stupid, Idiotic, Useless Sales Secrets 213

Chapter 19 Begin It Now! 229

Chapter 20 PS—Watch and Shop: The Inside Story 237

TONY LITTLE is a fitness giant, record-breaking world-renowned salesperson, and founder and CEO of Health International Corporation. Dubbed "America's Personal Trainer," Tony logs 6,000 hours a year on TV promoting his products all over the world, including regular appearances on the Home Shopping Network (HSN). He has produced the largest number of successful infomercials in the world under one celebrity name. Tony has been featured in hundreds of publications, including the Wall Street Journal, the New York Times, and USA Today. For more on Tony Little, visit www.tonylittle.com.

When it comes to success, There's Always a Way

Tony Little is the definition of the American dream. He's a fitness icon, and the quintessential example of a self-made entrepreneur. But he didn't start out that way. In There's Always a Way, Tony relates his incredible rags-to-riches story—from a promising career in bodybuilding that ended with a car accident, a painful recovery, and years of self-pity, to an incredible new start as a self-made fitness icon, infomercial and TV shopping pioneer, and multi-millionaire.

Little goes on to show you how to build on his lessons of success. From turning the obstacles in your way into powerful motivators, to finding the opportunities that take advantage of your individual talents and strengths, to creating a business plan that will catapult you to success, Little lends his perspective, time-tested techniques, and incredible enthusiasm to a plan that will help you create your own path to success.

Tony Little shows you how to:

• Break through the "Negative Mental Tape Loops"that get in the way of your best ideas
• Think beyond the box to find the solutions you need
• Use the changes in your life to create new avenues of success
• Create sales strategies that will recruit investors to your ideas
• Gain unprecedented levels of self-confidence and self-motivation

With fascinating success stories from his triumphs and failures, as well as illuminating examples from other business icons, Little shows you how to re-create your way of thinking. He'll help you to find new directions in your professional life, and make the success you've only dreamed of.

Praise for Tony Little's There's Always a Way

"Tony Little's renowned successes as a fitness guru and TV pitchman pale beside the debilitating tribulations he's endured. If success means overcoming a troubled childhood, crippling accidents, dangerous friends, and a string of humiliating business failures, Tony is your guide. It's no mystery how he's achieved billions in sales, given his energy, passion, mindset, and endurance. What amazes me is that he's still alive."
—Al Lewis, columnist, Dow Jones Newswires

"Tony Little has captured the essence of personal empowerment in this honest, inspiring, and provocative book. Both simple and profound, 'You can do it' should be a mantra for our times."
—Mindy Grossman, CEO, HSN

"Tony is a terrific success in the fitness business. He sets goals and regularly exceeds them. He has been an inspiration for millions of people to do the same. He may have a light-hearted persona on TV but he's a great businessman and a huge success."
—John Stransky, President, Life Fitness

"Plenty of people know Tony Little as the country's leading fitness expert, but what they may not know is that he is also an incredible entrepreneur who overcame some very long odds. His is an amazing and fascinating rags-to-riches story. In his book There's Always a Way, Tony shares his secrets for getting ahead. His perseverance, hard work, and great attitude will inspire anyone. If you want to know the way, Tony Little will show you how There's Always a Way."
—Steve Strauss, columnist, USA Today, and author of The Small Business Bible, www.MrAllBiz.com