{"product_id":"the-zeroes-isbn-9781591844372","title":"The Zeroes","description":"\u003cb\u003e\"A delicious, salacious recounting of Wall Street's bloated  decade . . . marvelously readable.\" -\u003ci\u003eBusinessWeek\u003c\/i\u003e \u003c\/b\u003e\u003cp\u003eRandall lane never set out to become a Wall Street power broker. But  during the decade he calls the Zeroes, he started a small magazine  company that put him near the white-hot center of the biggest boom in  history. Almost by accident, a man who drove a beat-up Subaru and lived  in a rented walk-up became the go-to guy for big shots with nine-figure  incomes.\u003c\/p\u003e\u003cp\u003eLane's saga began with a simple idea: a glossy magazine exclusively  for and about traders, which would treat them like rock stars and  entice them to splurge on luxury goods. \u003ci\u003eTrader Monthly\u003c\/i\u003e was an  instant hit around the world. To accelerate the buzz, Lane's staff  threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane  as a fellow insider-the guy who could turn an anonymous trader into a  cover model and media darling.\u003c\/p\u003e\u003cp\u003eWhen the crash hit, lane's company and life savings were destroyed.  But he walked away with something more lasting: an incredible true  story.\u003c\/p\u003e\"Captivating...the perfect prism to view the larger picture of what was happening across the financial canvas during those sky's-the-limit years.\" \u003cbr\u003e -\u003ci\u003eUSA Today\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"An extremely well-written book, a hard-to-put-down cocktail of small business mishaps and gigantic Wall Street egos.\" \u003cbr\u003e -\u003ci\u003eForbes\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"A circle of characters that could have come straight out of a potboiler...vivid.\" \u003cbr\u003e -\u003ci\u003eBloomberg\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"Great book!\" \u003cbr\u003e -Joe Scarborough, \"Morning Joe\" \u003cbr\u003e\u003cbr\u003e \"If a hustling Candide had told the story of the Great Wall Street Meltdown, it might read something like this book.\" \u003cbr\u003e -\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"Anyone who wants to understand Wall Street's insanity should read this book.\" \u003cbr\u003e -\u003ci\u003eMarketWatch\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"A delicious, salacious recounting of Wall Street's bloated decade ...marvelously readable.\" \u003cbr\u003e -\u003ci\u003eBusinessWeek\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"Lane makes no excuses for the era. But the color he extracts makes for lively beach reading.\" \u003cbr\u003e -\u003ci\u003eFortune\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"A remarkable story.\" \u003cbr\u003e -Forbes.com \u003cbr\u003e\u003cbr\u003e \"Entertaining.\" \u003cbr\u003e -\u003ci\u003eThe Financial Times\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"What Michael Lewis did for '80s traders in Liar's Poker, Randall Lane has now done for trader rock stars of The Zeroes. You will be stunned by the craziness and cautioned by the consequences.\" \u003cbr\u003e -Jack Covert, 800-CEO-Read \u003cbr\u003e\u003cbr\u003e \"The stuff of sublime farce that could happen only in a time and place \"when the obscene becomes normal,\" as Lane observes. \u003cbr\u003e -Graydon Carter, \u003ci\u003eVanity Fair\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e \"Absolutely brilliant.\" \u003cbr\u003e -Tina Brown\u003cb\u003eRandall Lane\u003c\/b\u003e is a journalist and entrepreneur. As CEO and editor  in chief of Doubledown Media, he founded or relaunched six magazines,  including \u003ci\u003eTrader Monthly, Dealmaker\u003c\/i\u003e, and \u003ci\u003ePrivate Air\u003c\/i\u003e. A  National Magazine Award finalist, he has written for \u003ci\u003eThe New York  Times, The Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eSlate. He is currently  editor at large at \u003ci\u003eThe Daily Beast\u003c\/i\u003e. He lives in New York City. \u003c\/i\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46300658860261,"sku":"NP9781591844372","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591844372.jpg?v=1767742370","url":"https:\/\/k12savings.com\/products\/the-zeroes-isbn-9781591844372","provider":"K12savings","version":"1.0","type":"link"}