{"product_id":"the-zen-of-fundraising-isbn-9780787983147","title":"The Zen of Fundraising","description":"If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”  \u003cp\u003eLeading international fundraiser Ken Burnett, author of the classic \u003ci\u003eRelationship Fundraising\u003c\/i\u003e, has identified and defined 89 such nuggets which he presents here as \u003ci\u003eThe Zen of Fundraising\u003c\/i\u003e, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.\u003c\/p\u003e \u003cp\u003eIntroduction vii\u003cbr\u003eAll You Really Need to Know About Donor Relationship Development\u003c\/p\u003e \u003cp\u003eChapter One Playing Smart and Preparing for Action 1\u003cbr\u003eThe Trouble with Fundraising; Plus 15 Things I’d Do If I Were the New Head of Donor Development\u003c\/p\u003e \u003cp\u003eChapter Two Right from the Start 35\u003cbr\u003e10 Concepts That Will Ensure Your Thinking is Sound\u003c\/p\u003e \u003cp\u003eChapter Three Keep Revisiting the Basics 61\u003cbr\u003e19 Gold Nuggets: The Solid Foundations of Fundraising\u003c\/p\u003e \u003cp\u003eChapter Four Getting Your Messages Spot On: Appreciated, Understood, and Remembered 83\u003cbr\u003e14 Keys to Communications That Reach In and Grab Audiences\u003c\/p\u003e \u003cp\u003eChapter Five What’s Essential? 109\u003cbr\u003e12 Important Things to Think of When Relating to Your Donors\u003c\/p\u003e \u003cp\u003eChapter Six What Underpins It All? 127\u003cbr\u003e6 Vital Characteristics of the Effective Relationship Fundraiser\u003c\/p\u003e \u003cp\u003eChapter Seven What’s Next? 135\u003cbr\u003e13 Things That Will Be Coming Your Way\u003cbr\u003e\u003cbr\u003eAcknowledgments 159\u003cbr\u003eWhen It Comes to Saying Thank You, This Book Practices What It Preaches\u003c\/p\u003e \u003cp\u003eAbout the Author 163\u003c\/p\u003e  \u003cp\u003eTHE AUTHOR \u003c\/p\u003e\u003cp\u003e\u003cb\u003eKen Burnett\u003c\/b\u003e is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE ZEN OF FUNDRAISING\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIF ALL THAT HAS EVER BEEN SAID AND WRITTEN about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description \"nuggets of information.\"  \u003c\/p\u003e\u003cp\u003eLeading international fundraiser Ken Burnett, author of the classic \u003ci\u003eRelationship Fundraising\u003c\/i\u003e, has identified and defined 89 such nuggets that he presents here as \u003ci\u003eThe Zen of Fundraising\u003c\/i\u003e—a fun-to-read, one-of-a-kind look into what makes donors tick and, more importantly, what makes them give.   \u003c\/p\u003e\u003cp\u003e\"Ken Burnett knows what donors want and how fundraisers can provide it. \u003ci\u003eThe Zen of Fundraising\u003c\/i\u003e illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how.\"\u003cbr\u003e –\u003cb\u003eChuck Longfield\u003c\/b\u003e, founder and CEO, Target Software Inc., Cambridge, Massachusetts  \u003c\/p\u003e\u003cp\u003e\"The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice.\"\u003cbr\u003e –\u003cb\u003eNicci Dent\u003c\/b\u003e, director of fundraising, Médecins Sans Frontières\/Doctors Without Borders, Sydney, Australia  \u003c\/p\u003e\u003cp\u003e\"A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships.\"\u003cbr\u003e –\u003cb\u003eAdrian Sargeant\u003c\/b\u003e, professor of nonprofit marketing and fundraising, Bristol Business School, UK, and adjunct professor of philanthropy, Indiana University Center on Philanthropy    \"Ken Burnett knows what donors want and how fundraisers can provide it. \u003ci\u003eThe Zen of Fundraising\u003c\/i\u003e illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how\"\u003cbr\u003e —Chuck Longfield, founder and CEO, Target Software Inc, Cambridge, Massachusetts  \u003c\/p\u003e\u003cp\u003e\"The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice.\"\u003cbr\u003e —Nicci Dent, director of fundraising, Médecins Sans Frontières\/Doctors Without Borders, Sydney, Australia\u003c\/p\u003e \u003cp\u003e\"A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships.\"\u003cbr\u003e —Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, Adjunct Professor of Philanthropy, Indiana University Center on Philanthropy\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990377840869,"sku":"NP9780787983147","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787983147.jpg?v=1761787582","url":"https:\/\/k12savings.com\/products\/the-zen-of-fundraising-isbn-9780787983147","provider":"K12savings","version":"1.0","type":"link"}