The Whole World's Watching

In The Whole World's Watching the authors explain how money can be channeled into the technology that will preserve the lifestyles we currently enjoy and create a new era of economic growth. This is a book that proposes real, concrete solutions. Environmentalists and politicians will not stop climate change from occurring: industry will and it will happen a lot sooner than we think. Global warming is real and not a problem that will disappear on its own. This book explains why it is now time to mobilize the world's financial markets to work for the good of mankind. The money to finance the changes necessary to prevent climatic mutation should come from Wall Street, instead of Washington or Berlin. Foreword.

Jack Kemp: Biographical Information.

Acknowledgments.

The Whole World's Watching.

America Strikes Out.

The Rest of the World.

Power to the People.

The Afterburners.

Renewable Energy.

Nuclear Energy.

Fuel Cells.

Trading.

Methane and Other Greenhouse Gases.

Kyoto Has No Soul.

Glossary.

"A timely new book." (The Daily Telegraph, 28th November 2000) MARTYN TURNER specializes in energy risk management for a major international bank in London. He has worked in the financial markets for 14 years, and holds degrees in mathematics and statistics, both from London University.

BRIAN O'CONNELL has worked as a consultant in the financial markets for over 15 years. He is the author of two previous books and is a regular contributor to the financial press on risk management issues. Preventing climate change need not bankrupt the world. Decarbonizing the economy will not only halt global warming, but also improve the lifestyles of all the world's people. The dynamics of industry are about to undergo a radical change. Investment is set to flow to an entirely new range of solutions that offer the world clean and reliable power and energy. The solutions to the world's most serious problems exist now. In The Whole World's Watching the authors explain how money can be channeled into the technology that will preserve the lifestyles we currently enjoy and create a new era of economic growth. This is a book that proposes real, concrete solutions. Environmentalists and politicians will not stop climate change from occurring: industry will and it will happpen a lot sooner than we think.

Global warming is real and not a problem that will disappear on its own. This book explains why it is now time to mobilize the world's financial markets to work for the good of mankind. The money to finance the changes necessary to prevent climatic mutation should come from Wall Street, instead of Washington or Berlin.

In order to prevent Helsinki from becoming a summer holiday destination, the world will have to ante up $500 billion a year. It is a problem that will impact on a whole range of industries and affect the lives of everyone in the industrial world. A whole new breed of investment brokers will be created and these "green bankers" will inherit the earth.

"Global warming is the greatest problem of our time. Unfortunately, the debate is marred by prejudice, misinformation and bigotry. But here is an original and timely book that sets out exactly what are the real problems.... So if you really want to save the planet, read this book."
Maggie Pagano, Assistant Editor, Financial News