{"product_id":"the-value-of-business-analytics-isbn-9781118012390","title":"The Value of Business Analytics","description":"\u003cp\u003e\u003cb\u003eTURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.\u003c\/p\u003e \u003cp\u003eDrawing from numerous practical examples, \u003ci\u003eThe Value of Business Analytics \u003c\/i\u003eprovides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.\u003c\/p\u003e \u003cp\u003eBuilt on field-tested experience, \u003ci\u003eThe Value of Business Analytics \u003c\/i\u003eexplains the importance of and how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefine the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change.\u003c\/li\u003e \u003cli\u003eCommunicate the Value: Persuade the right people by understanding what motivates them.\u003c\/li\u003e \u003cli\u003eDeliver the Value: Link tactical outcomes to long-term strategic differentiation.\u003c\/li\u003e \u003cli\u003eMeasure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTranslating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eDrawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes.\u003c\/p\u003e \u003cp\u003eLearn how to increase the odds of successful value creation with \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction and Background 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power of Information 1\u003c\/p\u003e \u003cp\u003eModern-Day Magicians 3\u003c\/p\u003e \u003cp\u003eThe Secret of Success 5\u003c\/p\u003e \u003cp\u003eNotes 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Importance of Business Analytics 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 9\u003c\/p\u003e \u003cp\u003eBusiness Analytics: A Definition 10\u003c\/p\u003e \u003cp\u003eRole of the Organization 13\u003c\/p\u003e \u003cp\u003eReasons behind Strategic Planning 17\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the Traditional View 25\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the External View 28\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the Internal View 35\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the Customer View 39\u003c\/p\u003e \u003cp\u003eFostering Innovation and Invention 44\u003c\/p\u003e \u003cp\u003eDelivering Value through Renewable Return 46\u003c\/p\u003e \u003cp\u003eSummary 51\u003c\/p\u003e \u003cp\u003eNote 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Challenges of Tactical Delivery 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 53\u003c\/p\u003e \u003cp\u003eCore Vocabulary 54\u003c\/p\u003e \u003cp\u003eCommon Team Structures 66\u003c\/p\u003e \u003cp\u003eRoles and Responsibilities 68\u003c\/p\u003e \u003cp\u003eChallenges of Applying Business Analytics 83\u003c\/p\u003e \u003cp\u003eFinding the Path to Profitability 85\u003c\/p\u003e \u003cp\u003eSelling the Value of Analytics 86\u003c\/p\u003e \u003cp\u003eMeeting and Overcoming These Challenges 90\u003c\/p\u003e \u003cp\u003eThe Four-Step Framework 97\u003c\/p\u003e \u003cp\u003eNote 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Defining the Value of Business Analytics 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 99\u003c\/p\u003e \u003cp\u003eWhy You Need to Define the Value 100\u003c\/p\u003e \u003cp\u003eDifferent Types of Value 103\u003c\/p\u003e \u003cp\u003eRole of the Business Case 108\u003c\/p\u003e \u003cp\u003eIdentifying Tangible Value 115\u003c\/p\u003e \u003cp\u003eIdentifying Intangible Value 131\u003c\/p\u003e \u003cp\u003eSimulating Business Cases 134\u003c\/p\u003e \u003cp\u003ePractical Example: Reducing Churn in Telecommunications 140\u003c\/p\u003e \u003cp\u003eSummary 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Communicating the Value Proposition 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 147\u003c\/p\u003e \u003cp\u003eWhy You Need to Plan Your Communication Strategy 148\u003c\/p\u003e \u003cp\u003eNeed for a Communication Strategy 154\u003c\/p\u003e \u003cp\u003eAwareness and Information Relevancy 158\u003c\/p\u003e \u003cp\u003eOrganizational and Societal Cultural Considerations 163\u003c\/p\u003e \u003cp\u003eConceptual Relevancy 172\u003c\/p\u003e \u003cp\u003eThe Path to Persuasion 178\u003c\/p\u003e \u003cp\u003ePractical Example: A Forecasting Model for Planning 182\u003c\/p\u003e \u003cp\u003eSummary 185\u003c\/p\u003e \u003cp\u003eNote 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Creating the Execution Plan and Delivering Value 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 189\u003c\/p\u003e \u003cp\u003eWhy You Need an Execution Plan 190\u003c\/p\u003e \u003cp\u003eRole of the Execution Plan 194\u003c\/p\u003e \u003cp\u003eEstablishing Direction 195\u003c\/p\u003e \u003cp\u003eDelivering to the Plan 215\u003c\/p\u003e \u003cp\u003eDealing with Resource Constraints 216\u003c\/p\u003e \u003cp\u003ePlanning for Success 220\u003c\/p\u003e \u003cp\u003ePractical Example: Social Network Analysis 229\u003c\/p\u003e \u003cp\u003eSummary 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Delivering the Measurement Framework 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 235\u003c\/p\u003e \u003cp\u003eWhy a Measurement Framework is Essential 236\u003c\/p\u003e \u003cp\u003eRole of the Measurement Framework 241\u003c\/p\u003e \u003cp\u003eMeasuring What is Important 247\u003c\/p\u003e \u003cp\u003eEstablishing a Measurement Framework 260\u003c\/p\u003e \u003cp\u003eDelivering the Measurement Framework 263\u003c\/p\u003e \u003cp\u003eAdvanced Measurement Concepts 268\u003c\/p\u003e \u003cp\u003ePractical Example: The Ongoing Growth of an Analytics Team 278\u003c\/p\u003e \u003cp\u003eSummary 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Bringing it All Together 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 285\u003c\/p\u003e \u003cp\u003eSarah’s Challenges 286\u003c\/p\u003e \u003cp\u003eThe Light-Bulb Moment 288\u003c\/p\u003e \u003cp\u003eTransforming the Organization 292\u003c\/p\u003e \u003cp\u003eSummary 296\u003c\/p\u003e \u003cp\u003eGlossary 299\u003c\/p\u003e \u003cp\u003eAbout the Author 317\u003c\/p\u003e \u003cp\u003eIndex 319 \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eEVAN STUBBS\u003c\/b\u003e is the Regional Product Manager for Analytics at SAS Australia\/New Zealand. A key champion for innovation and improvement, he advises organizations across multiple industry sectors and assists companies in achieving best practice in analytics. He has successfully applied analytics in a highly varied range of situations, from implementing an analytics-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.   Dealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a \"gut feel\" to a fact-driven corporate environment, The Value of Business Analytics provides an integrated framework for launching and communicating the value of business analytics in your organization.  \u003c\/p\u003e\u003cp\u003eThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIn The Value of Business Analytics\u003c\/i\u003e, you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it's not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success.\u003c\/p\u003e \u003cp\u003eProviding a strategic plan to help you implement a successful business analytics program, \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e shows you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUse analytics to create a competitive advantage\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHelp teams understand and overcome tactical challenges\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDefine the value of analytics\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eOvercome challenges and communication breakdowns\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild a successful execution plan and deliver returns\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEstablish a measurement framework\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBring everything together by applying the real-world lessons to your own organization\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTranslating massive amounts of data into real insight is beyond magic—it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in \u003ci\u003eThe Value of Business Analytics.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTHE VALUE OF BUSINESS ANALYTICS\u003c\/b\u003e IDENTIFYING THE PATH TO PROFITABILITY  \u003c\/p\u003e\u003cp\u003eDealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a \"gut feel\" to a fact-driven corporate environment, \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e provides an integrated framework for launching and communicating the value of business analytics in your organization. \u003c\/p\u003e\u003cp\u003eThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e, you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it's not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success. \u003c\/p\u003e\u003cp\u003eProviding a strategic plan to help you implement a successful business analytics program, \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e shows you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUse analytics to create a competitive advantage\u003c\/li\u003e \u003cli\u003eHelp teams understand and overcome tactical challenges\u003c\/li\u003e \u003cli\u003eDefine the value of analytics\u003c\/li\u003e \u003cli\u003eOvercome challenges and communication breakdowns\u003c\/li\u003e \u003cli\u003eBuild a successful execution plan and deliver returns\u003c\/li\u003e \u003cli\u003eEstablish a measurement framework\u003c\/li\u003e \u003cli\u003eBring everything together by applying the real-world lessons to your own organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTranslating massive amounts of data into real insight is beyond magic—it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR THE VALUE OF BUSINESS ANALYTICS:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Evan Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated.”—\u003cb\u003eMichael J. A. Berry\u003c\/b\u003e, Founder and Principal, Data Miners, Inc., Adjunct Professor of Marketing Analytics, Carroll School of Management at Boston College, co-author of \u003ci\u003eMastering Data Mining\u003c\/i\u003e and \u003ci\u003eData Mining Techniques\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Excellent discussion of the competencies required to create competitive advantage with business analytics. This is a second-to-none articulation of the dynamics and skill sets associated with successful analytic teams.”—\u003cb\u003eThornton May\u003c\/b\u003e, Futurist and Executive Director, IT Leadership Academy, author of \u003ci\u003eThe New Know: Innovation Powered by Analytics\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990362210533,"sku":"NP9781118012390","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118012390.jpg?v=1761787515","url":"https:\/\/k12savings.com\/products\/the-value-of-business-analytics-isbn-9781118012390","provider":"K12savings","version":"1.0","type":"link"}