{"product_id":"the-ultimate-linkedin-sales-guide-isbn-9781119787884","title":"The Ultimate LinkedIn Sales Guide","description":"\u003cp\u003e\u003cb\u003eBecome a LinkedIn power user and harness the potential of social selling \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWith the impact of COVID, remote working has become big, and so has the use of digital\/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. \u003ci\u003eThe Ultimate LinkedIn Sales Guide\u003c\/i\u003e is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio \u0026amp; video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. \u003c\/p\u003e \u003cp\u003eNo matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In \u003ci\u003eThe Ultimate LinkedIn Sales Guide\u003c\/i\u003e you will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing \u003c\/li\u003e \u003cli\u003eCreate the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status \u003c\/li\u003e \u003cli\u003eGenerate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers \u003c\/li\u003e \u003cli\u003eUtilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles \u003c\/li\u003e \u003cli\u003eAnd so much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003ci\u003eThe Ultimate LinkedIn Sales Guide\u003c\/i\u003e is a must read for anyone wishing to utilise LinkedIn to improve sales. \u003c\/p\u003e \u003cp\u003eForeword xiii\u003cbr\u003e\u003cbr\u003e About the Author xvii\u003cbr\u003e\u003cbr\u003e Introduction xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 About LinkedIn 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The History of LinkedIn 3\u003c\/p\u003e \u003cp\u003eChapter 2 LinkedIn Free versus Premium\/Sales Navigator 7\u003c\/p\u003e \u003cp\u003eChapter 3 The Pillars of LinkedIn Success 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The Perfect Profile 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Creating a Fully Optimised LinkedIn Profile 21\u003c\/p\u003e \u003cp\u003eChapter 5 Your Digital Suit or Dress… 29\u003c\/p\u003e \u003cp\u003eChapter 6 Common LinkedIn Profile Mistakes 37\u003c\/p\u003e \u003cp\u003eChapter 7 Building the Ultimate LinkedIn Profile 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Growing Your Network 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Using LinkedIn Searches 75\u003c\/p\u003e \u003cp\u003eChapter 9 Growing Your LinkedIn Network 87\u003c\/p\u003e \u003cp\u003eChapter 10 Sending Personalised Connection Requests 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Messaging 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 LinkedIn Messaging 109\u003c\/p\u003e \u003cp\u003eChapter 12 LinkedIn Message Templates 119\u003c\/p\u003e \u003cp\u003eChapter 13 LinkedIn Audio and Video Messages 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 Content 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Sharing Content on LinkedIn 157\u003c\/p\u003e \u003cp\u003eChapter 15 Creating Content on LinkedIn 173\u003c\/p\u003e \u003cp\u003eChapter 16 Writing Articles on LinkedIn 221\u003c\/p\u003e \u003cp\u003eChapter 17 Creating Viral Content on LinkedIn 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6 Personal Branding 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 Building an Industry-Leading Personal Brand 247\u003c\/p\u003e \u003cp\u003eChapter 19 Generating Leads from LinkedIn 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7 Sales Strategy 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Account-Based Marketing, Managing Accounts \u0026amp; Building Digital Relationships 267\u003c\/p\u003e \u003cp\u003eChapter 21 Multi-Touch Selling 271\u003c\/p\u003e \u003cp\u003eChapter 22 Linked In Tools, Technology \u0026amp; Software 275\u003c\/p\u003e \u003cp\u003eChapter 23 Measuring Results on LinkedIn \u0026amp; Your SSI Score 281\u003c\/p\u003e \u003cp\u003eChapter 24 LinkedIn Sales Navigator Tips 285\u003c\/p\u003e \u003cp\u003eChapter 25 The Future of Social \u0026amp; Digital Selling 293\u003c\/p\u003e \u003cp\u003eChapter 26 The Prospecting Maze 299\u003c\/p\u003e \u003cp\u003eWorking with Daniel Disney 311\u003cbr\u003e\u003cbr\u003e Acknowledgements 323\u003cbr\u003e\u003cbr\u003e Index 329\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDaniel Disney\u003c\/b\u003e is an international keynote speaker, LinkedIn \u0026amp; Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders, with over 650,000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through LinkedIn.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ewww.thedailysales.net\u003c\/b\u003e\u003c\/p\u003e With users growing to 1 billion+, LinkedIn has become one of the big players in the social media world. As the professional social network, it's filled with B2B and B2C professionals, leaders and decision makers. Yet, with so many amazing opportunities to generate customers, leads and business from it, so many sales teams and companies aren't using it to its full potential.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Ultimate LinkedIn Sales Guide\u003c\/i\u003e, world-leading digital and social selling expert and author Daniel Disney demonstrates how to use LinkedIn to consistently generate more customers and sales. You'll learn how to build the ultimate LinkedIn profile, use the search functions to find the best customers and clients, send effective LinkedIn messages (written, audio and video), create great content that generates inbound leads, along with all of the latest tips, tricks, strategies and tools.\u003cbr\u003e\u003cbr\u003ePerfect for anyone looking to utilize LinkedIn to increase their sales, leads, customers and clients, \u003ci\u003eThe Ultimate LinkedIn Sales Guide\u003c\/i\u003e will also earn a place in the libraries of sales and business leaders who hope to lead by example and guide their teams to LinkedIn success.\u003cbr\u003e\u003cbr\u003e'This is a \"one stop shop\" for everything you need to know about how to really use LinkedIn, and all packaged up and delivered in Daniel's inimitable style.'\u003cbr\u003e\u003cb\u003e—Shane Burchett, Channel Development Manager at Canon\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Whether you're newer to LinkedIn or a seasoned pro, this book is a masterclass on social selling.'\u003cbr\u003e\u003cb\u003e—Mark P. Jung, Head of Marketing at Dooly.ai\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Dan opened our eyes to all the possibilities and opportunities and he converted our team into Social Selling Evangelists. His training continues to pay off and we are generating leads and closing sales all over the world, every week, by just doing what he taught us.'\u003cbr\u003e\u003cb\u003e—Jim Skelly, Vice President, International Sale at Cambro Manufacturing\u003c\/b\u003e \u003cb\u003eGrow you sales by unlocking the full potential of LinkedIn\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWith its built-in audience of skilled professionals and managers, LinkedIn's potential for salespeople has not gone entirely unnoticed. Despite this, many sales professionals remain oblivious to the true capabilities of the platform and underutilize its many tools.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Ultimate LinkedIn Sales Guide\u003c\/i\u003e delivers a step-by-step and practical guide to using LinkedIn to supercharge your sales numbers. You'll learn to build a magnetic LinkedIn profile, use the search functions to find clients, send effective LinkedIn messages in a variety of forms, and create great content that generates engagement, leads and most importantly, sales.\u003cbr\u003e\u003cbr\u003eRegardless of what you sell, you'll discover ways to generate more repeat sales, build trust, and create engaging content that spreads organically, all while burnishing your credibility and your personal brand.\u003cbr\u003e\u003cbr\u003eIdeal for sales professionals of all stripes, \u003ci\u003eThe Ultimate LinkedIn Sales Guide\u003c\/i\u003e is also an indispensible resource for sales team leaders who seek to unlock a new and powerful sales tool for their team members.\u003cbr\u003e\u003cbr\u003e'This book is a must-have for every professional out there who wants to grow and develop themselves on this incredibly powerful platform.'\u003cbr\u003e\u003cb\u003e—Wendy Van Gilst, Client Solutions Manager at LinkedIn\u003c\/b\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990359687397,"sku":"NP9781119787884","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119787884.jpg?v=1761787505","url":"https:\/\/k12savings.com\/products\/the-ultimate-linkedin-sales-guide-isbn-9781119787884","provider":"K12savings","version":"1.0","type":"link"}