The Total Package
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Original price
$21.99
Original price
$21.99
$21.99
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$21.99
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Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
PUBLISHER:
Little, Brown and Company
ISBN-10:
0316365467
ISBN-13:
9780316365468
BINDING:
Paperback / softback
BISAC:
Design
PUBLICATION YEAR:
1997
NUMBER OF PAGES:
304
BOOK DIMENSIONS:
8.25(H) x 5.50(W)
AUDIENCE TYPE:
General / Adult
LANGUAGE:
English