{"product_id":"the-therapists-advertising-and-marketing-kit-isbn-9780471413400","title":"The Therapist's Advertising and Marketing Kit","description":"All the tools you need to advertise and market your practice\u003cbr\u003e \u003cbr\u003e The Therapist's Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Designed to help everyone from the new to the more experienced practitioner, this unique, timesaving resource will help you successfully build your practice, showing you how to develop an effective marketing plan and presenting guidelines for creating numerous kinds of powerful marketing and advertising materials, including:\u003cbr\u003e * Yellow page, newspaper, and magazine ads\u003cbr\u003e * Flyers and brochures\u003cbr\u003e * Postcards and card packs\u003cbr\u003e * Press releases and public service announcements\u003cbr\u003e * Stationery and business cards\u003cbr\u003e * Radio and TV ad scripts\u003cbr\u003e * Web pages\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e A unique benefit of this book is the enclosed CD-ROM, which includes a portfolio of actual samples of all the contents--including the Web sites--formatted in Microsoft Word. This makes the process even easier for busy practitioners--you can choose the ones you like best, customize them to your needs, and put them to work immediately for your practice.\u003cbr\u003e \u003cbr\u003e Now it's easier than ever to design a marketing effort that maximizes your practice's visibility, thanks to The Therapist's Advertising and Marketing Kit--a resource no psychologist, social worker, therapist, counselor, or any other mental health professional can afford to be without.  Introduction. \u003cbr\u003e \u003cbr\u003e  Advertising. \u003cbr\u003e \u003cbr\u003e  Newspaper Ads. \u003cbr\u003e \u003cbr\u003e  Yellow Pages Ads. \u003cbr\u003e \u003cbr\u003e  Brochures. \u003cbr\u003e \u003cbr\u003e  Postcards. \u003cbr\u003e \u003cbr\u003e  Cards Packs. \u003cbr\u003e \u003cbr\u003e  Flyers. \u003cbr\u003e \u003cbr\u003e  Press Releases and PSAs. \u003cbr\u003e \u003cbr\u003e  Stationery. \u003cbr\u003e \u003cbr\u003e  Web Pages. LAURIE COPE GRAND is a licensed marriage and family therapist, as well as the author of The Therapist's Newsletter Kit, The Life Skills Presentation Guide, The Marriage and Family Presentation Guide, and The Workplace Skills Presentation Guide (all from Wiley).  All the tools you need to advertise and market your practice  \u003cp\u003eThe Therapist’s Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Designed to help everyone from the new to the more experienced practitioner, this unique, timesaving resource will help you successfully build your practice, showing you how to develop an effective marketing plan and presenting guidelines for creating numerous kinds of powerful marketing and advertising materials, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eYellow page, newspaper, and magazine ads\u003c\/li\u003e \u003cli\u003eFlyers and brochures\u003c\/li\u003e \u003cli\u003ePostcards and card packs\u003c\/li\u003e \u003cli\u003ePress releases and public service announcements\u003c\/li\u003e \u003cli\u003eStationery and business cards\u003c\/li\u003e \u003cli\u003eRadio and TV ad scripts\u003c\/li\u003e \u003cli\u003eWeb pages\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA unique benefit of this book is the enclosed CD-ROM, which includes a portfolio of actual samples of all the contents––including the Web sites––formatted in Microsoft® Word. This makes the process even easier for busy practitioners––you can choose the ones you like best, customize them to your needs, and put them to work immediately for your practice.\u003c\/p\u003e \u003cp\u003eNow it’s easier than ever to design a marketing effort that maximizes your practice’s visibility, thanks to The Therapist’s Advertising and Marketing Kit––a resource no psychologist, social worker, therapist, counselor, or any other mental health professional can afford to be without.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990353625317,"sku":"NP9780471413400","price":72.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471413400.jpg?v=1761787480","url":"https:\/\/k12savings.com\/products\/the-therapists-advertising-and-marketing-kit-isbn-9780471413400","provider":"K12savings","version":"1.0","type":"link"}