{"product_id":"the-technology-fallacy-isbn-9780262545112","title":"The Technology Fallacy","description":"\u003cb\u003eWhy an organization's response to digital disruption should focus on people and processes and not necessarily on technology.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDigital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.\u003cbr\u003e \u003cbr\u003eThe authors draw on four years of research, conducted in partnership with \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.”\u003cbr\u003e \u003cbr\u003eDigital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by \u003ci\u003eThe Technology Fallacy\u003c\/i\u003e will hold true through them all.\u003cbr\u003e \u003cbr\u003eA book in the Management on the Cutting Edge series, published in cooperation with \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e.Series foreword vii\u003cbr\u003eAcknowledgments ix\u003cbr\u003eIntroduction: Digital Disruption--The Cyclone Has Arrived 1\u003cbr\u003eI Navigating Digital Disruption\u003cbr\u003e1 Digital Disruption Is No Secret 13\u003cbr\u003e2 Digital Disruption Is Really about People 29\u003cbr\u003e3 Moving beyond the Digital Transformation Hype 39\u003cbr\u003e4 Digital Strategy for an Uncertain Future 55\u003cbr\u003e5 The Duct Tape Approach to Digital Strategy 69\u003cbr\u003eII Rethinking Leadership and Talent for a Digital Age\u003cbr\u003e6 Digital Leadership Is Not Magic 81\u003cbr\u003e7 What Makes Digital Leadership Different? 95\u003cbr\u003e8 The Digital Talent Mindset 109\u003cbr\u003e9 Making Your Organization a Talent Magnet 123\u003cbr\u003e10 The Future of Work 139\u003cbr\u003eIII Becoming a Digital Organization\u003cbr\u003e11 Cultivating a Digital Environment 155\u003cbr\u003e12 Organizing for Agility 169\u003cbr\u003e13 Strength, Balance, Courage, and Common Sense: Becoming Intentionally Collaborative 183\u003cbr\u003e14 Test Fast, Learn Fast, Scale Fast 199\u003cbr\u003e15 Moving Forward: A Practical Guide 217\u003cbr\u003eConclusion: There's No Going Back to Kansas 237\u003cbr\u003eNotes 245\u003cbr\u003eIndex 259Gerald C. Kane is the C. Herman and Mary Virginia Terry Chair in Business Administration at the University of Georgia’s Terry College of Business.\u003cbr\u003e \u003cbr\u003eAnh Nguyen Phillips is Research Director for Deloitte’s Global CEO Program.\u003cbr\u003e \u003cbr\u003eJonathan R. Copulsky is Senior Lecturer of Marketing at Northwestern University.\u003cbr\u003e \u003cbr\u003eGarth R. Andrus is a Principal at Deloitte Consulting LLP.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46301241934053,"sku":"NP9780262545112","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262545112_28a6e8a6-b13d-499c-b480-30d733360b87.jpg?v=1742923555","url":"https:\/\/k12savings.com\/products\/the-technology-fallacy-isbn-9780262545112","provider":"K12savings","version":"1.0","type":"link"}