{"product_id":"the-story-of-purpose-isbn-9781118443699","title":"The Story of Purpose","description":"\u003cb\u003eA proven methodology for building a purpose-powered organization\u003c\/b\u003e  \u003cp\u003eSome ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, \u003ci\u003eThe Story of Purpose\u003c\/i\u003e details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003ci\u003eThe Story of Purpose\u003c\/i\u003e incorporates stories of purpose from Procter \u0026amp; Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization\u003c\/li\u003e \u003cli\u003eOffers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Story of Purpose\u003c\/i\u003e will leave you asking yourself \"what gets me up in the morning?\" instead of \"what keeps me up at night?\"\u003c\/p\u003e \u003cp\u003eAbout the Cover xiii\u003c\/p\u003e \u003cp\u003eForeword\u003ci\u003e Philip Kotler\u003c\/i\u003e xv\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI The Purpose: Put Humanity Back In Business 5 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Purpose of Work Is to Work on Purpose 7\u003c\/p\u003e \u003cp\u003e2 Purpose-Inspired Leadership 17\u003c\/p\u003e \u003cp\u003e3 The Master Idea 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eII The Black Box of Strategy 41 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Ethos: The Fruits Are in the Roots 43\u003c\/p\u003e \u003cp\u003e5 Culture: Creating the Cult in Your Culture 53\u003c\/p\u003e \u003cp\u003e6 Values: Your Most Valuable Asset 67\u003c\/p\u003e \u003cp\u003e7 Strategy: The Plan to Win 80\u003c\/p\u003e \u003cp\u003e8 Tactics: All You Need Is Love 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIII Purpose, Inc.: How To Incorporate Purpose Into Your Business 115 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 Investigation 119\u003c\/p\u003e \u003cp\u003e10 Incubation 131\u003c\/p\u003e \u003cp\u003e11 Illumination 146\u003c\/p\u003e \u003cp\u003e12 Illustration 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIV Creating A Lasting Legacy 175 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 The Road to Camelot 177\u003c\/p\u003e \u003cp\u003e14 A World on Purpose 195\u003c\/p\u003e \u003cp\u003eEpilogue: Collective Purpose Is Our Saving Grace 209\u003c\/p\u003e \u003cp\u003eNotes 213\u003c\/p\u003e \u003cp\u003eResources 221\u003c\/p\u003e \u003cp\u003eAbout the Author 223\u003c\/p\u003e \u003cp\u003eAcknowledgments 225\u003c\/p\u003e \u003cp\u003eIndex 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOEY REIMAN\u003c\/b\u003e is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter \u0026amp; Gamble, The Coca-Cola Company, McDonald’s, Nestlé, MetLife, SunTrust, Michelin, and many other Fortune 500 companies. \u003ci\u003eFast Company\u003c\/i\u003e named him one of the 100 people who will change the way the world thinks. Reiman is married to women’s activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia. \u003c\/p\u003e  \u003cp\u003eSome ideas are bigger than others, and the Master Idea—your company’s purpose—is the biggest. When Nike said, \u003ci\u003eJust Do It,\u003c\/i\u003e the company put a voice to the belief that human beings have no limits. When Disney asked people to wish upon a star, they instantly established the powerful idea that life is magical. \u003ci\u003eThe Story of Purpose\u003c\/i\u003e details a proven approach to engage and align leadership and associates, suppliers and manufacturers, a sales force and customers, and brands and consumers through a higher purpose.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Story of Purpose\u003c\/i\u003e offers a blueprint for creating timeless messaging and powerful actions for both internal and external stakeholders. Learn how to uncover what makes your company distinctive and discover the fundamental force behind your organization that no competitor can replicate or replace. Through stories of purpose and best practices from Procter \u0026amp; Gamble, McDonald’s, Newell Rubbermaid, American Standard, and many more purpose-driven companies, this book promises to help you guide, inspire, and transform your organization. You’ll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover, articulate, and activate your Master Idea\u003c\/li\u003e \u003cli\u003eMove from a brand to a stand, and turn purpose into practice\u003c\/li\u003e \u003cli\u003eLead with purpose and become the moral center of your company\u003c\/li\u003e \u003cli\u003eDefine your organization’s culture around your shared beliefs\u003c\/li\u003e \u003cli\u003eBuild a family of employees first and a company second\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eYour organization’s Master Idea or purpose has the power to propel your company to its fullest potential. It offers the opportunity to ignite you and your employees’ spirits, liberate your creativity, unleash your compassion for others, while driving dramatic business results. Instead of focusing on what keeps you up at night, \u003ci\u003eThe Story of Purpose\u003c\/i\u003e will leave you asking yourself “what gets me up in the morning?”\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990347530469,"sku":"NP9781118443699","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118443699.jpg?v=1761787453","url":"https:\/\/k12savings.com\/products\/the-story-of-purpose-isbn-9781118443699","provider":"K12savings","version":"1.0","type":"link"}