{"product_id":"the-social-media-mba-guide-to-roi-isbn-9781118844397","title":"The Social Media MBA Guide to ROI","description":"\u003cp\u003eThe first book to explain how you can measure social media ROI across multiple departments, for internal\/external social media based activities, as well as for new business models (product\/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.\u003c\/p\u003e  \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eHall of Fame xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Strategy 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Measure ROI by Platform 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFacebook 32\u003c\/p\u003e \u003cp\u003eTwitter 39\u003c\/p\u003e \u003cp\u003eYouTube 43\u003c\/p\u003e \u003cp\u003eLinkedIn 47\u003c\/p\u003e \u003cp\u003eGoogle+ 52\u003c\/p\u003e \u003cp\u003ePinterest 55\u003c\/p\u003e \u003cp\u003eBlogs 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Tools 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing a Supplier 63\u003c\/p\u003e \u003cp\u003ePopular Measuring Platforms 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Case Studies 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eO2 – Customer Service 90\u003c\/p\u003e \u003cp\u003eSabre Hospitality Solutions – Business Development 97\u003c\/p\u003e \u003cp\u003eMakino – Sales 101\u003c\/p\u003e \u003cp\u003egiffgaff – Customer Retention 109\u003c\/p\u003e \u003cp\u003eBRAVEday Insurance – Communication 117\u003c\/p\u003e \u003cp\u003eBeats by Dr. Dre – Viral Campaign 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Safeguarding ROI 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 135\u003c\/p\u003e  \u003cp\u003e\"... the author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject.\" (\u003cem\u003eThe Irish Times,\u003c\/em\u003e October 2014)   \u003cb\u003eChrister Holloman\u003c\/b\u003e has been writing technology trend features for Sky News online the last three years and was previously the Head of Digital Product Development at \u003ci\u003eThe Times\u003c\/i\u003e and \u003ci\u003eThe Sunday Times\u003c\/i\u003e in London.\u003cbr\u003e Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as The Chartered Institute of Marketing, Dell and Nokia.\u003cbr\u003e What makes him a unique journalist and speaker is that he regularly consults for major companies and tech start-ups on digital business development projects. That means he won’t be passing around 2nd hand information or theories but instead current best practices and transferrable hands on advice that will inspire readers and delegates. \u003cbr\u003e Europe's largest regional newspaper \u003ci\u003eThe Evening Standard\u003c\/i\u003e named Holloman one of London's most influential individuals working within New Media.\u003cbr\u003e Christer Holloman is currently completing his MBA at Said Business School, Oxford University, as a Wallenberg Scholar. He is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.\u003cbr\u003e For more information please visit \u003cb\u003ehttp:\/\/www.holloman.info\/\u003c\/b\u003e or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.  \u003cb\u003eThe bestselling \u003ci\u003eThe Social Media MBA\u003c\/i\u003e series published in three languages is on track to have been sold in over 10,000 copies with this third publication.\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIrrespective of what industry or department you are working in, your leaders will increasingly expect that you know how to measure the return on investment from social media – just as they expect you to measure the return on any other business activity you engage in. This becomes even more critical if you plan to ask for additional resources for social, time and money, going forward.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Social Media MBA Guide to ROI\u003c\/i\u003e is for those who want to start measuring the tangible and intangible returns on investment on their social media activities and are looking for some straightforward advice on how to get on with it; from making the business case for social to defining suitable goals and more, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to set up free tools such as Google Analytics and premium tools like Radian6 to help you track ROI\u003c\/li\u003e \u003cli\u003eHow to take advantage of build-in ROI features on some of the most popular channels such Facebook and YouTube\u003c\/li\u003e \u003cli\u003eCase studies from some of the most social media savvy brands sharing their approach to ROI, including Cisco, Heineken, Beats by Dr Dre and more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial media is not just about making money but just as much an opportunity to save money which this books explores, as well as taking a also look at how you can improve your ROI figures to help you impress your leadership team even more.\u003c\/p\u003e \u003cp\u003eConnect with the author, case study interviewees and other readers by joining the \u003ci\u003eThe Social Media MBA Alumi\u003c\/i\u003e group, visit \u003cb\u003ehttp:\/\/www.socialmedia-mba.com\u003c\/b\u003e or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.\u003c\/p\u003e  “Measuring the impact of Social Media strategies can be a daunting task. But this book tackles the problems head on and provides simple and comprehensive approaches. Once through with this book you’ll have nothing left to do but implement the practices documented here. And even more importantly, explain to management why.”\u003cbr\u003e \u003cbr\u003e \u003cb\u003eJared Young, Senior Director, Barclaycard\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eUS, Consumer Markets\u003cbr\u003e \u003cbr\u003e \u003c\/b\u003e“This is a book that is really needed to support the social hooked community to convince the not-so-hooked ‘others’. If it can help some of us that are hooked to go from praise to facts when convincing the resistance about the huge opportunities of a wide, ever-changing and fast use of social, then it is well worth the cost to buy and the time to read the book.”\u003cb\u003e\u003cbr\u003e \u003cbr\u003e Olle Hagelin, Senior Manager Field Data\u003cbr\u003e Management, Sony Mobile Communication\u003cbr\u003e \u003cbr\u003e \u003c\/b\u003e“Can you measure the ROI of social media? And if so, how do you choose the right platforms and tools for your business? In this book, Christer shows that measuring ROI for social media is indeed possible. Christer takes you through the strategic planning stage, onto measuring ROI by platform, and finally shares real life examples of how others have tackled this tricky subject. It’s full of actionable insights and another great book in the MBA series.”\u003cb\u003e\u003cbr\u003e \u003cbr\u003e Andy Hill, Social Media Manager, Xerox\u003c\/b\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990342320357,"sku":"NP9781118844397","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118844397.jpg?v=1761787433","url":"https:\/\/k12savings.com\/products\/the-social-media-mba-guide-to-roi-isbn-9781118844397","provider":"K12savings","version":"1.0","type":"link"}