{"product_id":"the-social-media-bible-isbn-9781118269749","title":"The Social Media Bible","description":"\u003cb\u003eThe go-to guide to social media skills, now in an updated and revised \u003ci\u003eThird Edition\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThe Social Media Bible\u003c\/i\u003e is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdates and changes to Google's search engine algorithms\u003c\/li\u003e \u003cli\u003eMore information on plug-ins, widgets, apps, and integration\u003c\/li\u003e \u003cli\u003eUpdates on Twitter and Yammer and new information on Google+\u003c\/li\u003e \u003cli\u003eThe latest in mobile marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMaster the latest social media tools and deliver powerful messaging in the most effective way possible with \u003ci\u003eThe Social Media Bible.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Tactics and Tools\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 What Is Social Media? 3\u003c\/p\u003e \u003cp\u003eChapter 2 Say Hello to Social Networking 25\u003c\/p\u003e \u003cp\u003eChapter 3 It’s Not Your Father’s E-Mail 61\u003c\/p\u003e \u003cp\u003eChapter 4 The World of Web Pages 85\u003c\/p\u003e \u003cp\u003eChapter 5 The Internet Forum 117\u003c\/p\u003e \u003cp\u003eChapter 6 The Ubiquitous Blog 141\u003c\/p\u003e \u003cp\u003eChapter 7 The Wisdom of the Wiki 167\u003c\/p\u003e \u003cp\u003eChapter 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187\u003c\/p\u003e \u003cp\u003eChapter 9 Talking about the Podcast (Audio Create) 207\u003c\/p\u003e \u003cp\u003eChapter 10 Got Audio? (Audio Sharing) 233\u003c\/p\u003e \u003cp\u003eChapter 11 Watch Out for Vlogs (Video Create) 253\u003c\/p\u003e \u003cp\u003eChapter 12 Got Video? (Video Sharing) 273\u003c\/p\u003e \u003cp\u003eChapter 13 Thumbs Up for Microblogging 289\u003c\/p\u003e \u003cp\u003eChapter 14 Live from Anywhere—It’s Livecasting 317\u003c\/p\u003e \u003cp\u003eChapter 15 Virtual Worlds—Real Impact 339\u003c\/p\u003e \u003cp\u003eChapter 16 Gaming the System: Virtual Gaming 371\u003c\/p\u003e \u003cp\u003eChapter 17 RSS—Really Simple Syndication Made Simple 397\u003c\/p\u003e \u003cp\u003eChapter 18 Spotlight on Search (Search Engine Optimization) 411\u003c\/p\u003e \u003cp\u003eChapter 19 Marketing Yourself (Search Engine Marketing) 441\u003c\/p\u003e \u003cp\u003eChapter 20 The Formidable Fourth Screen (Mobile) 457\u003c\/p\u003e \u003cp\u003eChapter 21 Let the Conversation Begin (Interpersonal) 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Strategy: The Five Steps to Social Media Success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22 Analyze Your Existing Media 539\u003c\/p\u003e \u003cp\u003eChapter 23 The Social Media Trinity 551\u003c\/p\u003e \u003cp\u003eChapter 24 Integrate Strategies 565\u003c\/p\u003e \u003cp\u003eChapter 25 Identify Resources 577\u003c\/p\u003e \u003cp\u003eChapter 26 Implement and Measurement 589\u003c\/p\u003e \u003cp\u003eIndex 601\u003c\/p\u003e \t \u003cp\u003e\u003cb\u003eLON SAFKO\u003c\/b\u003e is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Social Media Bible\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The social media phenomenon is still ramping up, and this book provides useful and timely business advice.\"\u003cbr\u003e —\u003cb\u003eVint Cerf\u003c\/b\u003e, Father Of The Internet\u003c\/p\u003e \u003cp\u003e\"Social media and customer care are rapidly coming together. \u003ci\u003eThe Social Media Bible\u003c\/i\u003e is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk.\"\u003cbr\u003e —\u003cb\u003eScott Ross\u003c\/b\u003e, Senior Vice President, Sales and Marketing, NCO Group, INC.\u003c\/p\u003e \u003cp\u003e\"Lon Safko and \u003ci\u003eThe Social Media Bible\u003c\/i\u003e address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step.\"\u003cbr\u003e —\u003cb\u003eJeff Hagen\u003c\/b\u003e, Director, Consumer Services, General Mills\u003c\/p\u003e \u003cp\u003e\"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful.\"\u003cbr\u003e —\u003cb\u003eTom Asher\u003c\/b\u003e, Director, Consumer Relations, North America, Levi Strauss \u0026amp; Co.\u003c\/p\u003e \u003cp\u003e\"Effectively harnessing the power of social media is a top priority in corporate America. \u003ci\u003eThe Social Media Bible\u003c\/i\u003e, with its informative and tactical approach, provides an easy-to-follow road map for how to do social media right.\"\u003cbr\u003e —\u003cb\u003eTodd Simon\u003c\/b\u003e, Senior Vice President, Omaha Steaks\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Social Media Bible, Third Edition\u003c\/i\u003e delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised \u003ci\u003eThird Edition\u003c\/i\u003e offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUpdates and changes to Google's search engine algorithms\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMore information on plug-ins, widgets, apps, and integration\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUpdates on Twitter and Yammer and new information on Google+\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe latest in mobile marketing\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990342222053,"sku":"NP9781118269749","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118269749.jpg?v=1761787432","url":"https:\/\/k12savings.com\/products\/the-social-media-bible-isbn-9781118269749","provider":"K12savings","version":"1.0","type":"link"}