{"product_id":"the-small-business-bible-isbn-9781118135945","title":"The Small Business Bible","description":"\u003cb\u003eAn updated third edition of the most comprehensive guide to small business success\u003c\/b\u003e  \u003cp\u003eWhether you're a novice entrepreneur or a seasoned pro, \u003ci\u003eThe Small Business Bible\u003c\/i\u003e offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This \u003ci\u003eThird Edition\u003c\/i\u003e includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.\u003c\/p\u003e \u003cp\u003eNew chapters include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders\u003c\/li\u003e \u003cli\u003eHow to generate leads and win strategic partnerships with LinkedIn\u003c\/li\u003e \u003cli\u003eHow to employ videos and YouTube to further your brand\u003c\/li\u003e \u003cli\u003eWhat you need to know about Groupon and group discount buying\u003c\/li\u003e \u003cli\u003eWhat mobile marketing can do for your business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGive your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. \u003ci\u003eThe Small Business Bible\u003c\/i\u003e offers every bit of information you'll need to know to succeed.\u003c\/p\u003e \u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION I Starting Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I Genesis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1. In the Beginning 5\u003c\/p\u003e \u003cp\u003eCHAPTER 2. Choosing the Right Business 15\u003c\/p\u003e \u003cp\u003eCHAPTER 3. Buying an Existing Business 23\u003c\/p\u003e \u003cp\u003eCHAPTER 4. Understanding Your Potential Market 31\u003c\/p\u003e \u003cp\u003eCHAPTER 5. Calculating Your Start-up Costs 41\u003c\/p\u003e \u003cp\u003eCHAPTER 6. Writing a Winning Business Plan 47\u003c\/p\u003e \u003cp\u003eCHAPTER 7. Structuring Your Business 57\u003c\/p\u003e \u003cp\u003eCHAPTER 8. Get Your Business Funded 67\u003c\/p\u003e \u003cp\u003eCHAPTER 9. Getting Help 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II Opening Up Shop\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 10. Location, Location, Location 91\u003c\/p\u003e \u003cp\u003eCHAPTER 11. Branding 101 97\u003c\/p\u003e \u003cp\u003eCHAPTER 12. Products and Inventory 105\u003c\/p\u003e \u003cp\u003eCHAPTER 13. Savvy Pricing Strategies 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III Franchises\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 14. Selecting the Right Franchise 123\u003c\/p\u003e \u003cp\u003eCHAPTER 15. Secrets of Franchise Success 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV Home-Based Businesses\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 16. The Home-Based Business 145\u003c\/p\u003e \u003cp\u003eCHAPTER 17. Successful Home-Based Business Strategies 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V Business on a Shoestring\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 18. The Shoestring Entrepreneur 163\u003c\/p\u003e \u003cp\u003eCHAPTER 19. Marketing on a Shoestring 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION II Running Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I Small Business in the Twenty-First Century\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 20. Our Flat World 191\u003c\/p\u003e \u003cp\u003eCHAPTER 21. The Green Business 199\u003c\/p\u003e \u003cp\u003eCHAPTER 22. The New Consumer 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II Money\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 23. Accounting Ease 219\u003c\/p\u003e \u003cp\u003eCHAPTER 24. Making a Profit 227\u003c\/p\u003e \u003cp\u003eCHAPTER 25. Insurance 235\u003c\/p\u003e \u003cp\u003eCHAPTER 26. Get a Handle on Taxes 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III Management\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 27. Hiring and Firing 255\u003c\/p\u003e \u003cp\u003eCHAPTER 28. Pay and Benefits 265\u003c\/p\u003e \u003cp\u003eCHAPTER 29. Training and Motivating Your Staff 277\u003c\/p\u003e \u003cp\u003eCHAPTER 30. Exemplary Customer Service 291\u003c\/p\u003e \u003cp\u003eCHAPTER 31. Negotiate Like a Lawyer 297\u003c\/p\u003e \u003cp\u003eCHAPTER 32. Legal-Ease I 309\u003c\/p\u003e \u003cp\u003eCHAPTER 33. Legal-Ease II 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 34. Managing Your Technology 329\u003c\/p\u003e \u003cp\u003eCHAPTER 35. Mobility I: Small Office Mobility 341\u003c\/p\u003e \u003cp\u003eCHAPTER 36. Mobility II: Mobile Mania 349\u003c\/p\u003e \u003cp\u003eCHAPTER 37. Small Business Software 359\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION III Growing Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I Advertising and Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 38. Basic Advertising Strategies 371\u003c\/p\u003e \u003cp\u003eCHAPTER 39. Marketing Muscle 383\u003c\/p\u003e \u003cp\u003eCHAPTER 40. Advanced Marketing and Advertising 397\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II Your Website\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 41. Creating Your Website 411\u003c\/p\u003e \u003cp\u003eCHAPTER 42. E-Business Essentials 419\u003c\/p\u003e \u003cp\u003eCHAPTER 43. Advanced E-Marketing 429\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III Social Media\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 44. Social Media Overview 439\u003c\/p\u003e \u003cp\u003eCHAPTER 45. Facebook for Business 449\u003c\/p\u003e \u003cp\u003eCHAPTER 46. Twitter and You 457\u003c\/p\u003e \u003cp\u003eCHAPTER 47. Link in with LinkedIn 467\u003c\/p\u003e \u003cp\u003eCHAPTER 48. Videos and YouTube 475\u003c\/p\u003e \u003cp\u003eCHAPTER 49. Groupon and Other Deal-of-the-Day Websites 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV Growth Strategies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 50. Developing New Channels and Multiple Profit Centers 501\u003c\/p\u003e \u003cp\u003eCHAPTER 51. Secrets of Sales Superstars 511\u003c\/p\u003e \u003cp\u003eCHAPTER 52. Small to Big 521\u003c\/p\u003e \u003cp\u003eCHAPTER 53. Exodus 529\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V Strategies for Small Business Success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 54. Small Business Success Secrets 541\u003c\/p\u003e \u003cp\u003eCHAPTER 55. The Visionary Small Business 551\u003c\/p\u003e \u003cp\u003eAPPENDIX A How I Became an Entrepreneur 557\u003c\/p\u003e \u003cp\u003eAPPENDIX B Sample Business Plan 561\u003c\/p\u003e \u003cp\u003eIndex 563\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSteven D. Strauss\u003c\/b\u003e is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, \"Ask an Expert,\" appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAn updated and revised edition of the ultimate small business resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you're a novice entrepreneur or a seasoned pro, \u003ci\u003eThe Small Business Bible\u003c\/i\u003e offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.\u003c\/p\u003e \u003cp\u003eGive your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This \u003ci\u003eThird Edition\u003c\/i\u003e includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now.\u003c\/p\u003e \u003cp\u003eFind a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDeveloping your idea and writing a winning business plan\u003c\/li\u003e \u003cli\u003eHassle-free hiring, rewarding, and firing of employees\u003c\/li\u003e \u003cli\u003eUnderstanding insurance and legalese\u003c\/li\u003e \u003cli\u003eHow to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships\u003c\/li\u003e \u003cli\u003eWhat you need to know about deal-of-the-day websites and group discount buying\u003c\/li\u003e \u003cli\u003eWhat mobile marketing can do for your business\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990341271781,"sku":"NP9781118135945","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118135945.jpg?v=1761787428","url":"https:\/\/k12savings.com\/products\/the-small-business-bible-isbn-9781118135945","provider":"K12savings","version":"1.0","type":"link"}