{"product_id":"the-six-month-fix-isbn-9780471036265","title":"The Six-Month Fix","description":"\"If you're the CEO of a struggling business, let's hope we never meet. I'm Gary Sutton, a turnaround guy. When I arrive you leave. Results usually get better and fast.\"-from the Introduction to The Six-Month Fix\u003cbr\u003e Lessons on how to save a sick company from a top turnaround CEO\u003cbr\u003e One of the business world's most sought-after \"trauma specialists,\" Gary Sutton has salvaged nearly a dozen failing businesses, including everything from printing, garbage hauling, and burglar alarm companies to aerospace, satellite communications, and software firms. In The Six-Month Fix, Sutton takes readers behind the PR curtain to give them an intimate look at the situations he faced coming into several sick companies and how he fixed what ailed them. Writing in his trademark frank, funny, no-holds-barred style, he shares his war stories and the lessons he learned about what it takes to save a faltering business. Not for the faint of heart, The Six-Month Fix offers honest, straight-from-the-hip advice for managers in training for the business fight of their lives.\u003cbr\u003e Gary Sutton (La Jolla, CA) sits on several private boards, is a Director of WebSense (WSBN-Nasdaq), and is the author of several books.Autor Garry Sutton ist einer der begehrtesten \"Krisenspezialisten\" in der modernen Geschäftswelt. Er hat fast ein Dutzend kränkelnder Unternehmen schon vor dem endgültigen Zusammenbruch gerettet, und zwar querbeet durch alle Branchen - von Sicherheitstechnik- und Druckereiunternehmen, über Entsorgungsfirmen, bis hin zu Raumfahrts-, Satellitenkommunikations- und Softwareunternehmen. In \"The Six Month Fix\" wirft Sutton einen Blick hinter die PR-Kulissen dieser Unternehmen und zeigt dem Leser, welche Krisensituationen er jeweils in den Griff bekommen musste, damit es mit dem Unternehmen wieder bergauf ging. Offen, humorvoll und kompromisslos beschreibt er hier seine \"Kriegsgeschichten\" und die Lehren, die er aus der Rettung angeschlagener Unternehmen gezogen hat. Profitieren auch Sie von der Erfahrung eines absoluten Profis. \"The Six Month Fix\" - das sind aufrichtige, klare und direkte Ratschläge für Manager, die sich der Herausforderung ihres Lebens stellen müssen.  Introduction.\u003cbr\u003e \u003cbr\u003e First Stop the Bleeding.\u003cbr\u003e \u003cbr\u003e Turnaround Scams and Screwups.\u003cbr\u003e \u003cbr\u003e Over and Over and Over Again, the Same Mistakes.\u003cbr\u003e \u003cbr\u003e Make What Sells.\u003cbr\u003e \u003cbr\u003e Raise a Flag, Any Flag.\u003cbr\u003e \u003cbr\u003e Specialize Or Die.\u003cbr\u003e \u003cbr\u003e Scorn Break-Even.\u003cbr\u003e \u003cbr\u003e Slash Costs.\u003cbr\u003e \u003cbr\u003e Jump-Start New Products.\u003cbr\u003e \u003cbr\u003e Manage More than Lead.\u003cbr\u003e \u003cbr\u003e Crawl into Your Customer's Skin.\u003cbr\u003e \u003cbr\u003e Cheap Is Such a Pretty Word.\u003cbr\u003e \u003cbr\u003e Nudge Value Up.\u003cbr\u003e \u003cbr\u003e Human Resources Is Neither.\u003cbr\u003e \u003cbr\u003e Hustle the Hustlers.\u003cbr\u003e \u003cbr\u003e Interview Smarter.\u003cbr\u003e \u003cbr\u003e Cinderellas.\u003cbr\u003e \u003cbr\u003e Second Opinions.\u003cbr\u003e \u003cbr\u003e Contracts Are Sales Literature.\u003cbr\u003e \u003cbr\u003e Downgrade Education.\u003cbr\u003e \u003cbr\u003e Reverse Discriminate.\u003cbr\u003e \u003cbr\u003e Walk the Floor.\u003cbr\u003e \u003cbr\u003e Raise Pay, Cut Benefits.\u003cbr\u003e \u003cbr\u003e Incentivize Everyone.\u003cbr\u003e \u003cbr\u003e Tighten the Ship.\u003cbr\u003e \u003cbr\u003e Publish a Firing Policy.\u003cbr\u003e \u003cbr\u003e Beat the Union.\u003cbr\u003e \u003cbr\u003e Fight Politics.\u003cbr\u003e \u003cbr\u003e Dance with That Debt Devil, Arm's Length.\u003cbr\u003e \u003cbr\u003e Duck Computer Traps.\u003cbr\u003e \u003cbr\u003e Kill Meetings.\u003cbr\u003e \u003cbr\u003e Kick Down the Walls.\u003cbr\u003e \u003cbr\u003e What's Your Business?\u003cbr\u003e \u003cbr\u003e Turnarounds Yes, Startups No, and Why.\u003cbr\u003e \u003cbr\u003e One Bubble Off Plumb.\u003cbr\u003e \u003cbr\u003e Eliminate Sex.\u003cbr\u003e \u003cbr\u003e Attack Drugs and Alcohol.\u003cbr\u003e \u003cbr\u003e Stop Gambling. Oh, Yes You Are.\u003cbr\u003e \u003cbr\u003e Send God Back to Church.\u003cbr\u003e \u003cbr\u003e Slash Consulting.\u003cbr\u003e \u003cbr\u003e Use Lawyers Less.\u003cbr\u003e \u003cbr\u003e Romance the Bankers.\u003cbr\u003e \u003cbr\u003e Use the CPA as More than an Accountant.\u003cbr\u003e \u003cbr\u003e Insurance Stupidity.\u003cbr\u003e \u003cbr\u003e Challenge the Do-Gooders.\u003cbr\u003e \u003cbr\u003e Break Laws Carefully.\u003cbr\u003e \u003cbr\u003e The Turnaround Never Ends.\u003cbr\u003e \u003cbr\u003e How It Feels.\u003cbr\u003e \u003cbr\u003e Dressing Up the Stiff.\u003cbr\u003e \u003cbr\u003e Promote Offbeat Thinking.\u003cbr\u003e \u003cbr\u003e Cash Makes You Stupid.\u003cbr\u003e \u003cbr\u003e Demand Straight Talk.\u003cbr\u003e \u003cbr\u003e Create Real Plans.\u003cbr\u003e \u003cbr\u003e Get Advertising Results.\u003cbr\u003e \u003cbr\u003e Cut Costs By Raising Quality.\u003cbr\u003e \u003cbr\u003e Manage from One Piece of Paper.\u003cbr\u003e \u003cbr\u003e Invest Simply.\u003cbr\u003e \u003cbr\u003e Negotiate Faster.\u003cbr\u003e \u003cbr\u003e Flatten That Pyramid.\u003cbr\u003e \u003cbr\u003e Watch for Trouble Signs.\u003cbr\u003e \u003cbr\u003e Sell Harder.\u003cbr\u003e \u003cbr\u003e Raise Ethics, Boost Profits.\u003cbr\u003e \u003cbr\u003e Ride the Big Wave.\u003cbr\u003e \u003cbr\u003e Seed You Culture with the Employee Manual.\u003cbr\u003e \u003cbr\u003e Elephant Hunting.\u003cbr\u003e \u003cbr\u003e Boards Suck: Here's How to Cope.\u003cbr\u003e \u003cbr\u003e Shareholders Only.\u003cbr\u003e \u003cbr\u003e Author's Track Record.\u003cbr\u003e \u003cbr\u003e The 31 Steps That Convert Bleeders into Winners.\u003cbr\u003e \u003cbr\u003e Index.  \"...it is full of firecrackers that make some valuable points..\" (Financial Times, 13 February 2002)  \u003cp\u003e\"...but this book is not typical and is well worth reading.\" (Eurobusiness, April 2002)\u003c\/p\u003e \u003cp\u003e\"...better than almost any fiction novel I have read...could keep even non-management glued to it for hours...\" (M2 Best Books, 30 July 2002)\u003c\/p\u003e GARY SUTTON has been a \"turnaround CEO\" for various firms, including printing, software, retail advertising, aerospace manufacturing, satellite communications, and online data storage. Currently, Sutton sits on two public and several private boards. Sutton also writes a column for a local business magazine, the T-Sector, and has authored several books.  \"If you're the CEO of a struggling business, let's hope we never meet. I'm a turnaround guy. When I arrive, you leave, and profits return. This book shows how we can avoid that unpleasantness.\"\u003cbr\u003e --Gary Sutton, The Six-Month Fix\u003cbr\u003e \u003cbr\u003e Direct, funny, and brutally honest, Gary Sutton addresses executives of faltering businesses and provides proven tactics for stopping negative cash flow, turning a company around, and rebuilding profits in this practical book. His role as \"CEO du jour\" in eight different industries resulted in remarkable transformations--and now he shares his hard-hitting wisdom and unique perspective so that your company can experience a similar resurrection.\u003cbr\u003e \u003cbr\u003e The Six-Month Fix gives you complete access to real-life, no-holds-barred examples, situations, and methods of fixing any company the right way, the first time. Whether your business is paralyzed by steep losses, or just breaking even but still losing ground to competitors, Sutton shows you how to reverse direction immediately and see results in six months!\u003cbr\u003e \u003cbr\u003e Mind you, this book is not for the faint of heart--Sutton is frank in outlining the gut-wrenching process of a turnaround, deliberately meant to frighten you into action and help your business avoid bankruptcy. This involves embracing change, defining realistic goals, and becoming smarter about risks you'll need to take once your business is back on its feet. Depending on your situation, Sutton directs you to the sections in the book you need to focus on right away, be it stopping the bleeding and stabilizing your cash, or shifting into the next gear to enhance profits and lift your company to new heights.\u003cbr\u003e \u003cbr\u003e Business war stories in The Six-Month Fix guide management. You'll learn:\u003cbr\u003e * The difference between turnaround professionals who negotiate for creditors and those who work for shareholders\u003cbr\u003e * How to identify frauds (the \"unemployed CEOs\" and those finance firms) and avoid their maneuverings\u003cbr\u003e * How to know your customers better than they know themselves\u003cbr\u003e * Why top turnaround managers always fail to lead a business after it's been fixed\u003cbr\u003e * How to quit gambling with your company (Think you're not? You are.)\u003cbr\u003e * Ways to raise ethics and simultaneously boost profits\u003cbr\u003e \u003cbr\u003e This isn't just a battle for survival-- it's the fight of your life. And nowhere will you receive more straightforward, essential advice on winning than in The Six-Month Fix.  Acclaim for The Six-Month Fix\u003cbr\u003e \u003cbr\u003e \"Finally: a turnaround guide that explains the nontrivial difference between those who work for debtors and those who work for shareholders, and gives readers a peek at why most turnaround guys should not stay for long.\"\u003cbr\u003e -- John Carrington, Chairman and CEO, WebSense\u003cbr\u003e \u003cbr\u003e \"Too many celebrate financial victory; too few dig into business tragedy. Ultimate success comes from saving the disasters, and this book tells exactly how.\"\u003cbr\u003e -- Craig McCaw, Chairman, Nextel\u003cbr\u003e \u003cbr\u003e \"A solid turnaround guide from one who's been there.\"\u003cbr\u003e -- Peter Ueberroth, Chairman, Contrarian Fund\u003cbr\u003e \u003cbr\u003e \"Hard-hitting, practical thrusts.\"\u003cbr\u003e -- Philip Thurston, Professor Emeritus, Harvard Business School\u003cbr\u003e \u003cbr\u003e \"Winning basics for sports, war, or business.\"\u003cbr\u003e -- Don Drobny, Partner, Perot Systems\u003cbr\u003e \u003cbr\u003e \"Uncommon, in-your-face thinking that resurrects business.\"\u003cbr\u003e -- Carole Rhoades, Vice President, Seaport Ventures\u003cbr\u003e \u003cbr\u003e \"Powerful. I reread it on trips.\"\u003cbr\u003e -- Allan Shaw, Executive Director, MS Society\u003cbr\u003e \u003cbr\u003e \"Executives must read this.\"\u003cbr\u003e -- Martha Demski, VP and CFO, Vical","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990340813029,"sku":"NP9780471036265","price":61.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471036265.jpg?v=1761787427","url":"https:\/\/k12savings.com\/products\/the-six-month-fix-isbn-9780471036265","provider":"K12savings","version":"1.0","type":"link"}