The Self-Love Mindset

Find success and create organisational change by focusing on your own happiness and wellbeing

Written by Lauri-Ann Ainsworth, CEO of the Richard Branson Centre of Entrepreneurship Caribbean, the region's foremost business accelerator, The Self-Love Mindset: Why Personal Wellbeing is the Ultimate Business Strategy shares a deeply personal journey, revealing how true success—both personal and professional—begins with self-love. Ainsworth believes that people are at the heart of every business. When individuals are empowered to love and care for themselves, that love naturally extends to the organization and even the community they serve.

This book is about more than just professional success—it's about creating environments where people thrive because they feel seen, valued, and encouraged to be their best selves.

The magic of The Self-Love Mindset lies in three core pillars:

• Love Yourself through Self-Care: When individuals take responsibility for their mental, physical, and spiritual well-being, they become more resilient. They can rise above daily stresses and challenges, fuelling themselves from within and bringing their best energy into the workplace - whether leading a team, running a business, or pursuing personal projects.
• Know Yourself through Self-Awareness: Self-awareness helps people uncover their inner strengths and understand the environment that allows them to thrive. When individuals align their strengths with their work, they not only improve their own performance but also create and contribute to a positive, collaborative company culture.
• Create Value by Being of Service: Extending self-love through service is how individuals create lasting value, whether in a team, business, or community. When driven by purpose, you contribute meaningfully, enriching both your own life and the lives of others.

Ainsworth argues that businesses are only as strong as the people who power them. No matter the context, self-love and personal well-being are at the core of sustained success. When individuals take care of themselves, align their strengths with their work, and serve others, they create a foundation for success that transcends any specific role or career path.

In today's rapidly changing world, the businesses that will excel are those that recognize the value of their people and foster a culture of self-love and well-being. It's not just about perks or compensation—it's about creating an environment where individuals feel empowered to be their authentic selves, where their personal growth is aligned with the growth of the organization. When people love themselves, that love extends to their work, the organization, and ultimately the community. This is the future of business success.

The Self-Love Mindset is a blueprint for creating that change—showing that when people come first, business goals are not only met, they are exceeded. Empowering individuals to embrace self-love will be the game-changer that defines which organizations thrive in the next generation.

Acknowledgements ix

About the Author xi

Introduction xiii

1 The Self-love Journey: A Framework for Personal Transformation 1

2 Understanding Your Life Modes 5

3 Vision for Your Future: Moving from Island A to Island B 13

4 The Boat: Breaking Free from Survival Patterns 27

5 The Ship: Navigating Life with Purpose and Well-being 49

Pillar 1 Love Yourself 53

6 Nurture Your Mind: Mental Well-being and Mindset 63

7 Nourish Your Body: Physical Health as Self-care 81

8 Connect with Your Soul: Following Your Desires and Inner Guide 99

Recap of Pillar 1: Love Yourself 118

Pillar 2 Know Yourself 121

9 Discover Your Personality: Embracing Your True Nature 129

10 Identify Your Strengths: Unlocking Your Unique Gifts 145

11 Define What Matters: Clarifying Your Core Values 161

Recap of Pillar 2: Know Yourself 171

Pillar 3 Create Value 173

12 Crafting Your Message: The Power of Your Personal Story 181

13 Sharing Your Message: Amplifying Your Voice and Impact 193

14 Building Assets: Scaling Your Impact for Greater Reach 205

Recap of Pillar 3: Creating Value 213

Resources 215

Bibliography 219

Index 221

Lauri-Ann Ainsworth is a CEO, mom, writer, and speaker passionate about empowering individuals to unlock their potential through self-love, self-awareness, and service. Drawing from her personal journey as a mother and professional experience, she inspires others to prioritise their well-being and create value in their lives, businesses, and communities.

Praise for THE SELF-LOVE MINDSET

“Are you surviving or thriving? In The Self-Love Mindset, Lauri-Ann transforms wellness into a professional imperative with her powerful three-part framework. This is essential reading if you want to break free from survival patterns, unlock your true potential, and craft the life you truly deserve.”
—LAURA GARNETT, Author of The Genius Habit and Find Your Zone of Genius

“The Self-Love Mindset is an important, insightful and inspirational business book. Lauri-Ann has written a unique blueprint on how to find fulfilment, purpose through meaningful service to others and most importantly, how to truly thrive in life. It is a must-read for individuals, entrepreneurs and business leaders the world over.”
—HOLLY BRANSON, Chief Purpose and Vision Officer, Virgin Group

Achieve happiness and success simultaneously.

Is it true that organisational success has to come at the expense of our personal well-being? Do we really need to sacrifice our own happiness to build thriving companies?

Learn to better serve your company by taking care of yourself first.

With expert guidance from the CEO of the Richard Branson Centre of Entrepreneurship Caribbean, Lauri-Ann Ainsworth, you’ll learn how to be a better organisational leader by putting your own needs first. The Self-Love Mindset shows you exactly how you can empower yourself–and your company–by engaging in regular self-care and improving your self-awareness.