{"product_id":"the-science-of-serendipity-isbn-9781118478103","title":"The Science of Serendipity","description":"\u003cp\u003e\u003ci\u003eInnovation\u003c\/i\u003e. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. \u003c\/p\u003e \u003cp\u003eAs Matt Kingdon argues in \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e,  it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?\u003c\/p\u003e \u003cp\u003eIn a conversational, jargon-free style built on a practitioner’s observations and anecdotes, \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eMatt Kingdon\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eis the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. F\u003c\/i\u003e\u003ci\u003eor 20 years, What If! has partnered with the world’s most successful, forward-looking companies—businesses such as \u003cb\u003eBarclays,\u003c\/b\u003e \u003cb\u003eFour Seasons,\u003c\/b\u003e \u003cb\u003eGoogle,\u003c\/b\u003e \u003cb\u003ePepsiCo,\u003c\/b\u003e \u003cb\u003ePfizer,\u003c\/b\u003e and \u003cb\u003eVirgin\u003c\/b\u003e—to galvanise innovation and deliver impact. Its 250 inventors work across the\u003c\/i\u003e Americas, \u003ci\u003eEurope,\u003c\/i\u003e \u003ci\u003eand\u003c\/i\u003e Asia.\u003c\/p\u003e  \u003cb\u003eIntroduction 1\u003c\/b\u003e  \u003cp\u003eThe Real Heroes of Innovation\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Protagonist 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e‘Captain One Minute, Pirate the Next’: The qualities innovators need to succeed in a corporate environment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Quest for Provocation 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Making Ideas Real 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Innovator’s Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Collision Course 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Space for Serendipity: How the physical environment can be used to promote innovation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Battling the Corporate Machine 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNavigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed.\u003c\/p\u003e \u003cp\u003eA Call to Arms 229\u003c\/p\u003e \u003cp\u003eThanks 233\u003c\/p\u003e \u003cp\u003eSources 235\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cp\u003e\"The book is packed with great stories to inspire ideas... the great many provocations in the book, nicely told, make it one of the better books on the topic. Although it fails to offer a strong methodology, it does collect all the latest thinking into one place and is a great place to start.\" (\u003cem\u003eB2B Marketing,\u003c\/em\u003e May 2013) \u003c\/p\u003e\u003cp\u003e\"This??is a treasure trove of insight from a real expert in the field and there are lessons to be learnt on every page.??It's really all about how to make new ideas less of a happy accident... if you only read one book this month....\" (\u003cem\u003eBusiness Life,\u003c\/em\u003e April 2013) \u003c\/p\u003e\u003cp\u003e\"Colourful, lively and interesting.\" (\u003cem\u003eManagement Today,\u003c\/em\u003e March 2013) \u003c\/p\u003e\u003cp\u003e\"Jam-packed with eye-opening real world examples of how brilliant ideas can solve difficult real world problems.\" (\u003cem\u003eLondon Loves Business,\u003c\/em\u003e 20th December 2012)   \u003cb\u003eMATT KINGDON\u003c\/b\u003e has been at the front line of innovation for more than 20 years. \u003cb\u003eWhat If!\u003c\/b\u003e, the company he co-founded, partners with the world’s most successful, forward-looking companies to galvanise innovation and deliver impact. In plain English, Kingdon tells the stories of companies grappling with innovation at scale, how they've succeeded or struggled, and what this can teach ambitious, frustrated corporate executives.  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eBottom line: you are not alone and this is the practical guide for you.\u003c\/i\u003e\"\u003cbr\u003e \u003cb\u003eJohn Kao\u003c\/b\u003e, creator of Harvard Business School's Innovation program \u0026amp; Chairman of the Global Advisory Council on Innovation of the World Economic Forum\u003c\/p\u003e  \u003cb\u003eWhat if\u003c\/b\u003e we tried something new?\u003cbr\u003e \u003cbr\u003e To innovate at scale, and do it over and over, is \u003ci\u003ethe\u003c\/i\u003e great business challenge. To see through the fog, connect the dots, battle the machine and drive an idea to launch is the Holy Grail for the corporate innovator.\u003cbr\u003e \u003cbr\u003e Much of the innovation in big business appears to be a happy accident – born out of luck rather than planning. But ‘luck’ is the label of the onlooker. Corporate innovators know how to make their own luck – they force connections, try things out and never give up. This is \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e and to benefit from it takes determination, provocation, experimentation and political savvy.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990336356581,"sku":"NP9781118478103","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118478103.jpg?v=1761787408","url":"https:\/\/k12savings.com\/products\/the-science-of-serendipity-isbn-9781118478103","provider":"K12savings","version":"1.0","type":"link"}