{"product_id":"the-psychology-of-price-isbn-9781780590073","title":"The Psychology of Price","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOne of the most important questions for any business is: how much should I charge? \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Economics has an easy answer - just look at where demand and supply meet.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay\u003cbr\u003e?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Using \u003ci\u003eThe Psychology of Price\u003c\/i\u003e, you can discover why price is a psychological issue – and how to make the most of that knowledge. Written by the founder of the UK’s leading pricing consultancy Inon – whose clients range from the BBC and confused.com to Grants Whisky and HM Treasury - \u003ci\u003eThe Psychology of Price\u003c\/i\u003e offers a unique opportunity for business owners and finance and marketing professionals to gain an insight into the way consumers think and purchase – and to learn the actual research methods and pricing techniques used by multinational companies.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e A practical, jargon-free workbook, \u003ci\u003eThe Psychology of Price\u003c\/i\u003e demystifies a critical aspect of running a business, lucidly and logically explaining the science behind pricing so that you can generate more demand, more profit and more customer value today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Inside \u003ci\u003eThe Psychology of Price\u003c\/i\u003e, you can learn:\u003cbr\u003e\u003cbr\u003e -How to get people to expect to pay more\u003cbr\u003e -How presenting products that nobody wants can influence what customers are willing to pay\u003cbr\u003e -How upselling by low-cost add-ons can increase sales and perceived value\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Crucially, \u003ci\u003eThe Psychology of Price\u003c\/i\u003e will help you find out how good your pricing really is and give you the toolkit to ensure you charge the right price point for your product or service.\u003cbr\u003e What have you got to lose?\u003c\/p\u003e","brand":"Crimson","offers":[{"title":"Default Title","offer_id":44896575815909,"sku":"NP9781780590073","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_76387a46-663d-493b-9ea6-ec9335e7ddbb.jpg?v=1773106686","url":"https:\/\/k12savings.com\/products\/the-psychology-of-price-isbn-9781780590073","provider":"K12savings","version":"1.0","type":"link"}