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The Practitioner's Guide to Product Management

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Original price $26.00 - Original price $26.00
Original price
$26.00
$26.00 - $26.00
Current price $26.00
Description
This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure.

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.

The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

AUTHORS:

Jock Busuttil

PUBLISHER:

Grand Central Publishing

ISBN-10:

1455548561

ISBN-13:

9781455548569

BINDING:

Hardback

BISAC:

BUSINESS & ECONOMICS

PUBLICATION YEAR:

2015

LANGUAGE:

English

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