{"product_id":"the-one-idea-rule-isbn-9781637743980","title":"The One-Idea Rule","description":"\u003cb\u003eFocused on a simple principle and designed to bolster writers’ confidence and skills, writing coach at Harvard Business School Mark Rennella offers practical advice for students and budding writers—with the goal of leveling the playing field between beginners and those with more experience.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAfter a 30-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea.\u003cbr\u003e\u003cbr\u003eWith \u003ci\u003eThe One-Idea Rule\u003c\/i\u003e, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks, as well as increased confidence about the cogency of their writing and its potential for impact in the public sphere.\u003cbr\u003e\u003cbr\u003eMost advice about writing looks like a long laundry list of dos and don’ts. For those already accomplished as writers, these lists can be a helpful addition to an already-developed communication style. But for teens starting college and young professionals entering the workforce, it can be challenging to wield such complex advice to tackle increasingly demanding writing assignments.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe One-Idea Rule\u003c\/i\u003e is a writing primer aligned and empathetic with any young writer's needs.“Writing matters a lot—at school, at work, and in life. \u003ci\u003eThe One-Idea Rule\u003c\/i\u003e is one really great idea that packs a powerful punch for anyone who needs to improve this important skill. Read this book if you want to learn to focus like a laser beam and write with impact.”\u003cbr\u003e —\u003cb\u003eBruce Tulgan, Author of \u003ci\u003eIt’s Okay to Be the Boss\u003c\/i\u003e, and Founder and CEO, RainmakerThinking, Inc.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “Mark Rennella’s \u003ci\u003eThe One-Idea Rule\u003c\/i\u003e can help to uncover the root cause of many struggles and difficulties often faced by writers—and can also enrich their thinking along the way. From coming up with a title to the nitty-gritty of creating a clear sentence, Mark leaves no component of writing unexamined.”\u003cbr\u003e —\u003cb\u003eMichael B. Horn, Author of \u003ci\u003eFrom Reopen to Reinvent\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “Mark Rennella demystifies the writing process, guiding emergent authors through the step-by-step process of crafting powerful prose that connects with readers . . . \u003ci\u003eThe One-Idea Rule\u003c\/i\u003e is essential reading for those with one goal: write better right now.”\u003cbr\u003e —\u003cb\u003eStephanie Doscher, Director,Office of Collaborative Online International Learning, Florida International University, and Coauthor of \u003ci\u003eMaking Global Learning Universal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “In today’s churn of constant communication, \u003ci\u003eThe One-Idea Rule\u003c\/i\u003e is a great anchor for practical application and theoretical exploration on the art of clear comms. Mark Rennella does justice to a field that continues to assume it needs perpetual revolution, when all it really needs is to come back to the basics.”\u003cbr\u003e —\u003cb\u003eMehmed Ali, Director, Academic Services, Air University\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “Based on years of teaching in the field, Mark Rennella has written that rarest of books, a textbook that holds our interest like a novel. It will hold our students’ interest even better.”\u003cbr\u003e —\u003cb\u003eJohn Paul Russo, Chair, Department of Classics, University of Miami, and Author, \u003ci\u003eThe Future Without a Past\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e \"\u003ci\u003eThe One-Idea Rule\u003c\/i\u003e is the rare book about writing instruction that does not ground itself in a deficit model. Rather than ingraining writers with a sense of dread about their knowledge gaps, the author emphasizes that foundations preexist that even novice writers can build upon to develop their craft organically. \u003ci\u003eThe One-Idea Rule\u003c\/i\u003e lowers the threshold for writers to actually begin writing, without sacrificing the complexities that accrue when writing tasks increase in sophistication.\"\u003cbr\u003e —\u003cb\u003eStefan Gunther, PhD. Associate Vice President Faculty Affairs, University of Maryland Global Campus.\u003c\/b\u003eA respected author, teacher, and scholar with a gift for storytelling, \u003cb\u003eMark Rennella’s\u003c\/b\u003e many books, articles, business case studies, and collaborative writing endeavors have garnered him critical praise from historians, academicians, and business leaders alike. He has taught writing and composition throughout his career, including his current role as writing coach for MBA students. His publications include \u003ci\u003eEntrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership\u003c\/i\u003e, co-authored with Nitin Nohria, former dean of Harvard Business School. Mark earned a Ph.D. in American history from Brandeis University and has taught literature and American history at Harvard University, the University of Miami and the University of Tours (France).","brand":"Matt Holt","offers":[{"title":"Default Title","offer_id":46300912091365,"sku":"NP9781637743980","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781637743980_b26399a7-6450-40bf-92b5-5ed2844cb135.jpg?v=1742922019","url":"https:\/\/k12savings.com\/products\/the-one-idea-rule-isbn-9781637743980","provider":"K12savings","version":"1.0","type":"link"}