{"product_id":"the-one-hour-business-plan-isbn-9781118726228","title":"The One-Hour Business Plan","description":"\u003cb\u003eA guide to writing a successful business plan—in just one hour\u003c\/b\u003e  \u003cp\u003eA strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement\u003c\/li\u003e \u003cli\u003eWritten by \u003cb\u003eJohn McAdam\u003c\/b\u003e, a \"been there, done that\" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.\u003c\/p\u003e \u003cp\u003eSetting the Tone ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhy These Cornerstones Build the Best Foundation for Any Business Plan xvi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Are You Offering? 1\u003cbr\u003e\u003ci\u003eCreate a Value Proposition That Makes a Stronger Business Model\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Need 5\u003c\/p\u003e \u003cp\u003eThe Solution 8\u003c\/p\u003e \u003cp\u003eFeatures versus Benefits 10\u003c\/p\u003e \u003cp\u003eAdvantages 14\u003c\/p\u003e \u003cp\u003eWritten Exercise:  Write Your Value Proposition 19\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #1—The Value Proposition Building Blocks 20\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #2—‘‘What Do You Do?’’ 22\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #3—‘‘What Do You Want?’’ 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Are You Offering To?\u003c\/p\u003e \u003cp\u003eThe Customer Target Market 27\u003cbr\u003e\u003ci\u003eThe Only Sustainable Source of Business Funding for the Long Term\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCustomer Target Market Introduction 29\u003c\/p\u003e \u003cp\u003eMarket Size: The Addressable Market 31\u003c\/p\u003e \u003cp\u003eCustomer Demographics and Demographic Profiles 33\u003c\/p\u003e \u003cp\u003eCustomer Categories 34\u003c\/p\u003e \u003cp\u003eSecond-Phase Customers 35\u003c\/p\u003e \u003cp\u003eThe Customer Target Market Funnel 35\u003c\/p\u003e \u003cp\u003ePublic Relations 38\u003c\/p\u003e \u003cp\u003eAdvertising 41\u003c\/p\u003e \u003cp\u003eMarketing 44\u003c\/p\u003e \u003cp\u003eSales 47\u003c\/p\u003e \u003cp\u003eWritten Exercise Preparation 51\u003c\/p\u003e \u003cp\u003eCustomer Target Market Exercise: Methods and Lists 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Are Your Competitors? Competitive Positioning 55\u003cbr\u003e\u003ci\u003eViewing Your Offering Through Your Customers’ Eyes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCompetitive Positioning Table Exercise 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 4\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s Next? Next Steps 69\u003cbr\u003e\u003ci\u003eWhat Milestones and Action Plans Do for Your Business\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMilestone Introduction 72\u003c\/p\u003e \u003cp\u003eBusiness Milestone Definition 76\u003c\/p\u003e \u003cp\u003eEssential Elements of a Business Milestone 78\u003c\/p\u003e \u003cp\u003eExamples of Business Milestones 79\u003c\/p\u003e \u003cp\u003eMilestones in Practice: Sandbagging, Overstatement, and Balance 81\u003c\/p\u003e \u003cp\u003eAction Plan and Goals Defined 84\u003c\/p\u003e \u003cp\u003eMilestone Quality Control Check: ‘‘Stiflegoal’’ and ‘‘Stiflestone’’ 86\u003c\/p\u003e \u003cp\u003eMilestone and Action Planning Worksheets 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Much Money Will You Make?\u003c\/p\u003e \u003cp\u003eThe New Offering to Cash Mini-Budget 93\u003cbr\u003e\u003ci\u003eA Simple Way to Predict How Much Money You Will Likely Make\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHow Much Money Will Your Business Model Make? 96\u003c\/p\u003e \u003cp\u003eSelling Price 102\u003c\/p\u003e \u003cp\u003eAverage Sales Cycle Time\/Customer Acquisition Time 105\u003c\/p\u003e \u003cp\u003eUnit Sales Forecast 107\u003c\/p\u003e \u003cp\u003eThe New Offering to Cash Mini-Budget Worksheet Exercise 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion: Pulling It All Together 117\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eUsing Your One-Hour Business Plan to Earn Customers Today\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eI Love Beta Users of Innovations and You Should, Too 127\u003c\/p\u003e \u003cp\u003eCEOs and Entrepreneurs Have a Lot in Common 130\u003c\/p\u003e \u003cp\u003eOther Applications of the One-Hour Business Plan 132\u003c\/p\u003e \u003cp\u003eOn the One-Hour Business Plan Concept— Is It a Gimmick? 137\u003c\/p\u003e \u003cp\u003eGet Feedback on Your Plan Foundation from Advisors, Colleagues, and Mentors with Successful Exits 139\u003c\/p\u003e \u003cp\u003eBenefits of Sending Us Your Worksheets 142\u003c\/p\u003e \u003cp\u003eHelp Us Get the Word Out—This Works! 143\u003c\/p\u003e \u003cp\u003eFinal Thoughts 147\u003c\/p\u003e \u003cp\u003eAcknowledgments 153\u003c\/p\u003e \u003cp\u003eIndex 159\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJOHN McADAM\u003c\/b\u003e has decades of businessexperience as a hired CEO, serial entrepreneur, and instructor. He holds an MBA from the Wharton School and has taught strategic business planning at the Wharton Small Business Development Center for years. Quoted in business publications such as \u003ci\u003eInc., Success, Crain's New York Business, Business News Daily, and Wharton Alumni Magazine,\u003c\/i\u003e John McAdam also speaks for organizations, having been a frequent radio guest and guest speaker on NBC10 Philadelphia Small Business Week and Money Matters TV. To book John McAdam, visit http:\/\/planfoundations.com.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e addresses the hardest part about writing a business plan—getting started. In one hour of writing time, the reader will have a business plan foundation to take their innovation to market. The author wrote this after seven years of observing 1,000+ business plans and field testing. This works!\u003c\/p\u003e \u003cp\u003eThrough actionable guidelines and detailed, real-life examples, \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e steers you through the process of writing a business plan foundation quickly while preserving your limited time and financial resources. Whether you're an experienced entrepreneur or a first-timer with a million-dollar idea, you can learn and benefit from the \"five essential business plan cornerstones\" that serve as the foundation of any successful business. Seasoned entrepreneur John McAdam identifies the most critical ingredients in successful business plans for sustainable businesses.\u003c\/p\u003e \u003cp\u003eWith a straightforward personable style and interactive reader exercises, \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e teaches you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a value proposition that makes a stronger business model\u003c\/li\u003e \u003cli\u003eDetermine your customer target audience and reach your most receptive market\u003c\/li\u003e \u003cli\u003eExamine your proposal through a critical customer's eyes\u003c\/li\u003e \u003cli\u003eSet milestones and action plans to guide your business\u003c\/li\u003e \u003cli\u003ePredict how much money you will make and how successful your business will be\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThese five cornerstones will ensure that your business plan is effective. Ideal for any beginning entrepreneur, business owner, or experienced tycoon looking to gain an edge, \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e is an efficient, one-hour primer that will help you start thinking about a new business or doing something new with your old one.\u003c\/p\u003e \u003cp\u003eAfter reading this book, you might want some guidance on your business planning worksheets. If so, then submit your worksheets for brief but pointed free feedback and a trial business club membership at http:\/\/planfoundations.com\/trial.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e\u003cb\u003e™\u003c\/b\u003e addresses the hardest part about writing a business plan—getting started. In one hour of writing time, the reader will have a business plan foundation to take their innovation to market. The author wrote this after seven years of observing 1,000+ business plans and field testing. This works! \u003c\/p\u003e\u003cp\u003eThrough actionable guidelines and detailed, real-life examples, \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e steers you through the process of writing a business plan foundation quickly while preserving your limited time and financial resources. Whether you're an experienced entrepreneur or a first-timer with a million-dollar idea, you can learn and benefit from the \"five essential business plan cornerstones\" that serve as the foundation of any successful business. Seasoned entrepreneur John McAdam identifies the most critical ingredients in successful business plans for sustainable businesses. \u003c\/p\u003e\u003cp\u003eWith a straightforward personable style and interactive reader exercises, \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e teaches you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a value proposition that makes a stronger business model\u003c\/li\u003e \u003cli\u003eDetermine your customer target audience and reach your most receptive market\u003c\/li\u003e \u003cli\u003eExamine your proposal through a critical customer's eyes\u003c\/li\u003e \u003cli\u003eSet milestones and action plans to guide your business\u003c\/li\u003e \u003cli\u003ePredict how much money you will make and how successful your business will be\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThese five cornerstones will ensure that your business plan is effective. Ideal for any beginning entrepreneur, business owner, or experienced tycoon looking to gain an edge, \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e is an efficient, one-hour primer that will help you start thinking about a new business or doing something new with your old one. \u003c\/p\u003e\u003cp\u003eAfter reading this book, you might want some guidance on your business planning worksheets. If so, then submit your worksheets for brief but pointed free feedback and a trial business club membership at http:\/\/planfoundations.com\/trial.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990303949029,"sku":"NP9781118726228","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118726228.jpg?v=1761787277","url":"https:\/\/k12savings.com\/products\/the-one-hour-business-plan-isbn-9781118726228","provider":"K12savings","version":"1.0","type":"link"}