{"product_id":"the-official-alibaba-com-success-guide-isbn-9780470496459","title":"The Official Alibaba.com Success Guide","description":"The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace\u003cbr\u003e \u003cbr\u003e Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe Official Alibaba.com Success Guide\u003c\/i\u003e shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud.\u003cbr\u003e \u003cbr\u003e     • An answer-packed guide  for all your questions about doing business through Alibaba.com\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e    • Officially licensed and supported by Alibaba.com, this is the only guide you need\u003c\/p\u003e \u003cp\u003e• Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones\u003c\/p\u003e \u003cp\u003e    • The first and only step-by-step guide to using Alibaba.com effectively\u003cbr\u003e \u003cbr\u003e Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.\u003c\/p\u003e \u003cp\u003eForeword \u003ci\u003eJack Ma, Founder of Alibaba.com\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eAbout the Authors xix\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Alibaba.com: The Opportunity 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Alibaba.com Opens the Door to Global Trade 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFirst a Little History 5\u003c\/p\u003e \u003cp\u003eAlibaba.com’s Corporate Goals and Values 8\u003c\/p\u003e \u003cp\u003eAlibaba.com’s Six Core Values 9\u003c\/p\u003e \u003cp\u003eAlibaba.com Today 16\u003c\/p\u003e \u003cp\u003eAlibaba.com Corporate Structure 17\u003c\/p\u003e \u003cp\u003eAlibaba.com’s Programs, Tools, and Events 18\u003c\/p\u003e \u003cp\u003eAlibaba.com’s 2008 e-Business Champion of the Year: Gene Rumley 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 International Sourcing: This Isn’t Kansas Anymore 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternational Sourcing: Your Challenge and Promise 25\u003c\/p\u003e \u003cp\u003eYour First Sourcing Decision 26\u003c\/p\u003e \u003cp\u003eLet’s Put First Things First 27\u003c\/p\u003e \u003cp\u003eGet a Tax ID Number and Register Your Business 28\u003c\/p\u003e \u003cp\u003eDevelop Your Product Idea 29\u003c\/p\u003e \u003cp\u003eBuild Your Prototype 38\u003c\/p\u003e \u003cp\u003eCreate and Test-drive Your Business Plan 39\u003c\/p\u003e \u003cp\u003eCreate a Business Calendar 42\u003c\/p\u003e \u003cp\u003eProduct Sourcing Basics 43\u003c\/p\u003e \u003cp\u003eCalculate Your Budget 43\u003c\/p\u003e \u003cp\u003eSafety Checks for Sourcing Products 44\u003c\/p\u003e \u003cp\u003eSourcing Internationally: New Challenges and Rewards 47\u003c\/p\u003e \u003cp\u003eLeaving Kansas: Alibaba.com Opens a World of Opportunity 48\u003c\/p\u003e \u003cp\u003eImporting Your Products 51\u003c\/p\u003e \u003cp\u003eChapter 2 Checklist 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Keys to Successful Importing 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Education Begins 55\u003c\/p\u003e \u003cp\u003eYour Partner’s Responsibilities and Your Own 56\u003c\/p\u003e \u003cp\u003eTerms You Need to Know 57\u003c\/p\u003e \u003cp\u003eStandards, Certifications, and Regulations 62\u003c\/p\u003e \u003cp\u003ePartners Who Can Help You 63\u003c\/p\u003e \u003cp\u003eWho Are the Major Players? 64\u003c\/p\u003e \u003cp\u003eCan You Keep It Simple? 68\u003c\/p\u003e \u003cp\u003eChapter 3 Checklist 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Putting Alibaba.com to Work for You 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Alibaba.com Web site 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLet’s Start at the Home Page 74\u003c\/p\u003e \u003cp\u003eTrade with the World 77\u003c\/p\u003e \u003cp\u003eKeep Scrolling 79\u003c\/p\u003e \u003cp\u003eInspirational Success Stories 79\u003c\/p\u003e \u003cp\u003eAlibaba.com Partners 79\u003c\/p\u003e \u003cp\u003eDon’t Underestimate the Bottom of the Page 80\u003c\/p\u003e \u003cp\u003eLet’s Get You Registered 81\u003c\/p\u003e \u003cp\u003eDownload TradeManager 85\u003c\/p\u003e \u003cp\u003eA Tour of Alibaba.com’s Links 85\u003c\/p\u003e \u003cp\u003eBuy 86\u003c\/p\u003e \u003cp\u003eSell 87\u003c\/p\u003e \u003cp\u003eCommunity 88\u003c\/p\u003e \u003cp\u003eMy Alibaba 94\u003c\/p\u003e \u003cp\u003eHelp 94\u003c\/p\u003e \u003cp\u003eAlibaba.com’s Search Engine 95\u003c\/p\u003e \u003cp\u003eChapter 4 Checklist 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Finding Business Partners 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Are the Boss, So It’s All Up to You 100\u003c\/p\u003e \u003cp\u003eEducation through Experience 101\u003c\/p\u003e \u003cp\u003eEstablish Realistic Expectations for\u003c\/p\u003e \u003cp\u003eYour Suppliers 101\u003c\/p\u003e \u003cp\u003eSet Criteria for Your Products Themselves 103\u003c\/p\u003e \u003cp\u003eBuild In Your Own Safety Checks 104\u003c\/p\u003e \u003cp\u003eFraud: Forewarned Is Forearmed 104\u003c\/p\u003e \u003cp\u003eQualify and Identify 105\u003c\/p\u003e \u003cp\u003eQualify and Legitimize 106\u003c\/p\u003e \u003cp\u003eLet’s Find Some Manufacturers 110\u003c\/p\u003e \u003cp\u003eSearching for Partners 110\u003c\/p\u003e \u003cp\u003ePosting a Buying Lead 112\u003c\/p\u003e \u003cp\u003eThose First Few E-mails 117\u003c\/p\u003e \u003cp\u003eVetting Prospective Partners 118\u003c\/p\u003e \u003cp\u003eDo You Like Their Attitudes? 118\u003c\/p\u003e \u003cp\u003eQuantify Them to Qualify Them 119\u003c\/p\u003e \u003cp\u003eCommunication, Communication, Communication! 121\u003c\/p\u003e \u003cp\u003eShould You Travel to China or Anywhere Else? 123\u003c\/p\u003e \u003cp\u003eChapter 5 Checklist 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Working with Your Suppliers 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Two-sided Partnership 128\u003c\/p\u003e \u003cp\u003eAlibaba.com Can Help You Learn 129\u003c\/p\u003e \u003cp\u003eGetting Your Products Right 135\u003c\/p\u003e \u003cp\u003eGet Graphic 135\u003c\/p\u003e \u003cp\u003eAsk for Samples 135\u003c\/p\u003e \u003cp\u003eWhat to Do When Things Go Wrong 138\u003c\/p\u003e \u003cp\u003eChapter 6 Checklist 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Closing the Deal 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting the Details Right 144\u003c\/p\u003e \u003cp\u003eYour Pro Forma Invoice 145\u003c\/p\u003e \u003cp\u003ePayment Schedules and Options 149\u003c\/p\u003e \u003cp\u003eSpread Out Your Payments 151\u003c\/p\u003e \u003cp\u003eWire Transfers 151\u003c\/p\u003e \u003cp\u003eEscrow Services 153\u003c\/p\u003e \u003cp\u003eLetters of Credit 153\u003c\/p\u003e \u003cp\u003eShipping Details 155\u003c\/p\u003e \u003cp\u003eForge Good Relationships 155\u003c\/p\u003e \u003cp\u003eBill of Lading: The Final Document 156\u003c\/p\u003e \u003cp\u003eChapter 7 Checklist 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Safe Trading 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEducate Yourself 161\u003c\/p\u003e \u003cp\u003eAlibaba.com’s Safety \u0026amp; Security Center 161\u003c\/p\u003e \u003cp\u003eSafe Trading Forums 170\u003c\/p\u003e \u003cp\u003eOther Web-based Resources You Can Use 172\u003c\/p\u003e \u003cp\u003eKeeping Your Computer Safe 175\u003c\/p\u003e \u003cp\u003eSecurity Help Available through Alibaba.com 176\u003c\/p\u003e \u003cp\u003eCreate Your Own Alibaba.com Sign-in Seal 177\u003c\/p\u003e \u003cp\u003eE-mail Fraud 177\u003c\/p\u003e \u003cp\u003eTrojans and Viruses 178\u003c\/p\u003e \u003cp\u003eProtecting Your Computer 178\u003c\/p\u003e \u003cp\u003eChapter 8 Checklist 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Keeping the Pipeline Full 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Customers Will Change Your Business 184\u003c\/p\u003e \u003cp\u003eYour Partnerships Will Change Your Business 186\u003c\/p\u003e \u003cp\u003eWhen You Are Ready to Travel, Get In Touch 187\u003c\/p\u003e \u003cp\u003eYour Expertise Will Change Your Business 188\u003c\/p\u003e \u003cp\u003eWhat Will You Do with Your Expertise? 190\u003c\/p\u003e \u003cp\u003eTurn Those Tables and Sell to the World 190\u003c\/p\u003e \u003cp\u003eAlibaba.com’s Selling Links and My Alibaba Selling Tools 191\u003c\/p\u003e \u003cp\u003eNow Is the Time to Consider a Paid Account 196\u003c\/p\u003e \u003cp\u003eYour Uncle Sam Stands Ready to Help 196\u003c\/p\u003e \u003cp\u003eChapter 9 Checklist 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Alibaba.com Success Stories 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGene Rumley\u003c\/i\u003e—Bell Performance, Inc. 203\u003c\/p\u003e \u003cp\u003e\u003ci\u003eValarie Moody\u003c\/i\u003e—Fodeo.net 209\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAllison Taylor\u003c\/i\u003e—Jack Webster, Inc. 213\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMary Miller Pembleton and Gregg Pembleton\u003c\/i\u003e—Thumball by Answers In Motion, LLC 219\u003c\/p\u003e \u003cp\u003e\u003ci\u003eJoshua Crumbaugh\u003c\/i\u003e—Platinum Mortgage, Inc. 223\u003c\/p\u003e \u003cp\u003e\u003ci\u003eValerie Johnson\u003c\/i\u003e—Big Feet Pajama Company 229\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDEBRA SCHEPP\u003c\/b\u003e and\u003cb\u003e BRAD SCHEPP\u003c\/b\u003e are widely respected e- commerce experts who have also written moneymaking books for users of Amazon and eBay. They conduct seminars on eBay selling and have been featured in such media outlets as \u003ci\u003eLife, Good Housekeeping\u003c\/i\u003e, and \u003ci\u003eEntrepreneur\u003c\/i\u003e magazines.    \u003c\/p\u003e\u003cp\u003eIf you operate a small or medium-size business, finding a reliable source of quality products can be tough—until you dis-cover Alibaba.com. The world's largest B2B e-commerce marketplace, Alibaba.com helps people around the world import and export products for big profits.  \u003c\/p\u003e\u003cp\u003eWhether you need a new supplier for your current business or want to start a new import\/export business from scratch, Alibaba.com connects you with a nearly endless stream of products and suppliers from every corner of the globe. In fact, many people are overwhelmed by the huge amount of products, suppliers, and information they find when they first log on. With so many choices and money-making opportunities, you might not know where to start.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Official Alibaba.com Success Guide\u003c\/i\u003e shows you how to take full advantage of the world's biggest global bazaar—explaining how to navigate the site, find products at the right price, and much more. From the simplest to most complex questions, this book covers it all. Plus, it includes best practices for safe trading, including how to vet suppliers and protect yourself from online fraudsters.  \u003c\/p\u003e\u003cp\u003eThis is the first and only official guide to using Alibaba.com safely and profitably. Licensed and supported by the company—with a Foreword by founder Jack Ma—this is the one guide you know you can rely on.  \u003c\/p\u003e\u003cp\u003eBut don't just take our word for it. Inside, you'll find dozens of true stories from experienced Alibaba.com users who share their inspiring journeys to wealth and success using the site. Alibaba.com was founded to spread the dream of business ownership to people around the world. Say the magic words and walk through the door to wealth and independence.   \u003c\/p\u003e\u003cp\u003e\"This is the first time I've seen such a detailed road map for importing goods from Asia. The authors mention most of the traps first-time importers tend to fall into, and even seasoned importers can learn new tips about the Alibaba Web site. A great book, both rigorous and easy to read!\" \u003cb\u003e—Renaud Anjoran, founder, Sofeast Quality Control\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"A much-needed guide to product sourcing written by two e-commerce ex-perts. Brad and Debra Schepp take the daunting job of sourcing products and break it down into easy-to-understand and manageable tasks. Recommended for entrepreneurs, retailers, and online sellers who want to take it to the next level.\"\u003cbr\u003e \u003cb\u003e—Ina Steiner, editor, AuctionBytes.com and EveryPlaceISell.com\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Alibaba's B2B search engine is the most powerful business tool for SMEs ever developed. This book is a winning combination of training manual in how to use Alibaba.com and cutting-edge business information. It all adds up to a proven system for creating more business!\"\u003cbr\u003e \u003cb\u003e—Gene Rumley, BellPerformance.net, Alibaba e-Business of the Year, 2008\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Want to learn how to profit from Alibaba.com, the world's largest international trading platform? This book's practical guidance and inspiring success stories can help you take advantage of Alibaba.com's powerful online product sourc-ing and partnership tools. Read it to learn how to grow your business and profit from the globalization of the Internet economy.\" \u003cb\u003e—Scott Fox, author, \u003ci\u003ee-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990303752421,"sku":"NP9780470496459","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470496459.jpg?v=1761787275","url":"https:\/\/k12savings.com\/products\/the-official-alibaba-com-success-guide-isbn-9780470496459","provider":"K12savings","version":"1.0","type":"link"}