{"product_id":"the-new-technology-elite-isbn-9781118103135","title":"The New Technology Elite","description":"\u003cb\u003eHow-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage\u003c\/b\u003e  \u003cp\u003eTheir zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of \"smart\" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered \"consumer\" tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through \u003ci\u003eThe New Technology Elite\u003c\/i\u003e bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContrasts the productivity that Apple, Google and others have demonstrated in the last decade to that of the average enterprise technology group\u003c\/li\u003e \u003cli\u003eReveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantage\u003c\/li\u003e \u003cli\u003eDesigned for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makers\u003c\/li\u003e \u003cli\u003eOther titles by Vinnie Mirchandani: \u003ci\u003eThe New Polymath: Profiles in Compound-Technology Innovations\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're looking to encourage technology innovation, look no further. \u003ci\u003eThe New Technology Elite\u003c\/i\u003e provides the building blocks your company needs to become innovative through incumbent technologies.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Convergence of Technology Production and Consumption\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The New Monday Morning Quarterback 3\u003c\/p\u003e \u003cp\u003eCase Study: UPS—That’s Technology “Amore” 15\u003c\/p\u003e \u003cp\u003eChapter 2 The “Industrialization” of Technology 25\u003c\/p\u003e \u003cp\u003eCase Study: HP—The Quest for a “10 Out of 10” Supply Chain 32\u003c\/p\u003e \u003cp\u003eChapter 3 From Amazon to Zipcar: No Industry Untouched 39\u003c\/p\u003e \u003cp\u003eCase Study: Roosevelt—Innovation Island 49\u003c\/p\u003e \u003cp\u003eChapter 4 Australia to Zanzibar: No Country for Old Products 57\u003c\/p\u003e \u003cp\u003eCase Study: Estonia’s “Tiigrihüpe”—Tiger Leap 66\u003c\/p\u003e \u003cp\u003eChapter 5 Convergence, Crossover, and Beyond 71\u003c\/p\u003e \u003cp\u003eGuest Columns: Crossover Executive Perspectives 84\u003c\/p\u003e \u003cp\u003ePerspective 1: Tony Scott (CIO, Microsoft) 84\u003c\/p\u003e \u003cp\u003ePerspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Elegant: In a World of Flashing 12s 93\u003c\/p\u003e \u003cp\u003eCase Study: Virgin America—Redefining Elegance in Flying 103\u003c\/p\u003e \u003cp\u003eChapter 7 Exponential: Leveraging Ecosystems 111\u003c\/p\u003e \u003cp\u003eCase Study: RIM’s Evolving Ecosystem 119\u003c\/p\u003e \u003cp\u003eChapter 8 Efficient: Amid Massive Technology Waste 123\u003c\/p\u003e \u003cp\u003eCase Study: Facebook’s Hyperefficient Data Center 133\u003c\/p\u003e \u003cp\u003eChapter 9 Mobile: If It’s Tuesday, It Must Be Xiamen 139\u003c\/p\u003e \u003cp\u003eCase Study: The Boeing 787 and HCL Technologies 149\u003c\/p\u003e \u003cp\u003eChapter 10 Maverick: No Rules. Just Right. 155\u003c\/p\u003e \u003cp\u003eCase Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses” 163\u003c\/p\u003e \u003cp\u003eChapter 11 Malleable: Business Model Innovation 173\u003c\/p\u003e \u003cp\u003eCase Study: Valence Health 186\u003c\/p\u003e \u003cp\u003eChapter 12 Physical: Why Test Driving is Still Important Even in a Digital World 193\u003c\/p\u003e \u003cp\u003eCase Study: Taubman Shopping Centers 205\u003c\/p\u003e \u003cp\u003eChapter 13 Paranoid: But Not Paralyzed 211\u003c\/p\u003e \u003cp\u003eCase Study: Wireless Aerial Surveillance Platform 220\u003c\/p\u003e \u003cp\u003eChapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225\u003c\/p\u003e \u003cp\u003eGuest Column: Legal Considerations in Technology Product Launches—Benjamin Kern 233\u003c\/p\u003e \u003cp\u003eChapter 15 Speedy: In a New Era of Perishability 241\u003c\/p\u003e \u003cp\u003eCase Study: Corning—The Gorilla\u003csup\u003e® \u003c\/sup\u003eGlass Rocket Ride 248\u003c\/p\u003e \u003cp\u003eChapter 16 Social: Amid Chatty Humans and Things 255\u003c\/p\u003e \u003cp\u003eCase Study: Lexmark Genesis—A Printer for Our Social Times 265\u003c\/p\u003e \u003cp\u003eChapter 17 Sustainable: Mining the Green Gold 271\u003c\/p\u003e \u003cp\u003eCase Study: Google’s Green Initiatives 282\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Outside Influences on the Technology Elite\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 Making Regulators More Tech-Elite 291\u003c\/p\u003e \u003cp\u003eCase Study: 3M’s “Periodic Table” 299\u003c\/p\u003e \u003cp\u003eChapter 19 Society’s Changing View of Technology 305\u003c\/p\u003e \u003cp\u003eGuest Column: Smart Products Consumers Can Trust—Professor Mary Cronin 313\u003c\/p\u003e \u003cp\u003eChapter 20 Market Analysts Morphing 317\u003c\/p\u003e \u003cp\u003eCase Study: Amazon 2010 Shareholder Letter 323\u003c\/p\u003e \u003cp\u003eEndgame: “Welcome to the NFL” 327\u003c\/p\u003e \u003cp\u003eNotes 333\u003c\/p\u003e \u003cp\u003eAbout the Author 367\u003c\/p\u003e \u003cp\u003eIndex 369\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eVINNIE MIRCHANDANI\u003c\/b\u003e has been called \"The King of Wow\" for his keen eye for technology-enabled innovation. His blog, \u003ci\u003eNew Florence. New Renaissance,\u003c\/i\u003e has cataloged 2,500 posts of innovative products, projects, and people in work, life, and play. His last book, \u003ci\u003eThe New Polymath\u003c\/i\u003e (Wiley), was widely praised as an \"innovation firehose.\" He is President of Deal Architect, a technology advisory firm. In prior roles, he was an analyst at Gartner, Inc., a leading technology research firm, and a global consultant at PwC, the advisory firm. He has keynoted at many business and technology conferences and has been quoted in the \u003ci\u003eWall Street Journal,\u003c\/i\u003e \u003ci\u003eBloomberg\u003c\/i\u003e \u003ci\u003eBusinessweek, Financial Times,\u003c\/i\u003e and other executive and technology publications.   \u003c\/p\u003e\u003cp\u003eThe New Technology Elite\u003c\/p\u003e \u003cp\u003eHow Great Companies Optimize Both Technology Consumption and Production\u003c\/p\u003e \u003cp\u003eTheir zip codes are far from Silicon Valley. Their industry codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of \"smart\" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors.\u003c\/p\u003e \u003cp\u003eMeanwhile in Silicon Valley, you marvel at the challenge of rolling out 25 million Apple iPads in the first year of the product, 20 million users for Google+ in its first month of service, and the infrastructure to support over 750 million Facebook users. They are considered \"consumer\" tech but have better technology at a larger scale than most enterprises do in their data centers, retail stores, application ecosystems, global supply chains, and design shops. They are the new best practice leaders in many categories.\u003c\/p\u003e \u003cp\u003eThe New Technology Elite describes these two powerful trends—the \"consumerization of enterprise technology\" and, in contrast, \"the enterprising of consumer technology.\" These trends are revising the definition of who qualifies today as a technology elite. The seventeen case studies and four guest columns throughout the book bring out these elite attributes in detail.\u003c\/p\u003e \u003cp\u003eIt is no longer about being able to talk geeky terms like HTML5 or SQL Injection or cloud architectures. It is now about:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eProduct design elegance\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePhysical presence in strategic retail locations\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEcosystems of developers and thriving app stores\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSocial savvy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eParanoia in the world of hacker groups such as LulzSec and Anonymous\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePragmatism in a world where attorneys are even more influential than engineers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBeing able to fly to Xiamen or Xanadu at a moment's notice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAnd much more\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy-makers, The New Technology Elite provides the essential building blocks your company needs to go from 0 to 60 on the innovation gauge by emulating the secrets of the technology elite.\u003c\/p\u003e  \u003cp\u003eTheir zip codes are far from Silicon Valley. Their industry codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of \"smart\" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. \u003c\/p\u003e\u003cp\u003eMeanwhile in Silicon Valley, you marvel at the challenge of rolling out 25 million Apple iPads in the first year of the product, 20 million users for Google+ in its first month of service, and the infrastructure to support over 750 million Facebook users. They are considered \"consumer\" tech but have better technology at a larger scale than most enterprises do in their data centers, retail stores, application ecosystems, global supply chains, and design shops. They are the new best practice leaders in many categories. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Technology Elite\u003c\/i\u003e describes these two powerful trends—the \"consumerization of enterprise technology\" and, in contrast, \"the enterprising of consumer technology.\" These trends are revising the definition of who qualifies today as a technology elite. The seventeen case studies and four guest columns throughout the book bring out these elite attributes in detail. \u003c\/p\u003e\u003cp\u003eIt is no longer about being able to talk geeky terms like HTML5 or SQL Injection or cloud architectures. It is now about: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eProduct design elegance\u003c\/li\u003e \u003cli\u003ePhysical presence in strategic retail locations\u003c\/li\u003e \u003cli\u003eEcosystems of developers and thriving app stores\u003c\/li\u003e \u003cli\u003eSocial savvy\u003c\/li\u003e \u003cli\u003eParanoia in the world of hacker groups such as LulzSec and Anonymous\u003c\/li\u003e \u003cli\u003ePragmatism in a world where attorneys are even more influential than engineers\u003c\/li\u003e \u003cli\u003eBeing able to fly to Xiamen or Xanadu at a moment's notice\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy-makers, \u003ci\u003eThe New Technology Elite\u003c\/i\u003e provides the essential building blocks your company needs to go from 0 to 60 on the innovation gauge by emulating the secrets of the technology elite.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990299951333,"sku":"NP9781118103135","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118103135.jpg?v=1761787259","url":"https:\/\/k12savings.com\/products\/the-new-technology-elite-isbn-9781118103135","provider":"K12savings","version":"1.0","type":"link"}